(855) 210-9106

Need help deciding? Call us.

(855) 210-9106

Need help deciding? Call us.

Overall customer rating:

Overall customer rating:
 (232)
 (32)
(232)
(32)

Recommended by:
Recommended by:

80% of users

69% of users

80% of users
69% of users

Operating systems:
Operating systems:
  
  
  
  

Mobile compatibility:
Mobile compatibility:
  
  
  
  

Deployment:
Deployment:
 
 
 
 

Target customer size:
Target customer size:

Price:
Price:
    
    
    
    

Demo:
Demo:
 
 

Most positive review:
Most positive review:
Most positive review:

“It’s extremely powerful. I love how easy it is to populate lists, track reports, websites, emails etc.”

- Aaron Evans, Werner Enterprise

“It’s easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to and to provide value exchange.”

- Matthew Miller, ObservePoint

Most negative review:
Most negative review:
Most negative review:

“The solution is very cumbersome. It doesn’t integrate well with other solutions, such as Salesforce, and in a market that is very saturated with those using it, it should be more intuitive. It is also hard to organize prospects.”

- Renee Richveis, Frazer Consultants

“There are some glitches here and there when campaign-building. Updates can cause outage periods. There are small bugs within fields, which means additional clicks.”

- James Ashley, HW.com


Pricing

Pricing

How it's priced:

How it's priced:
How it's priced:
 
Pardot is a cloud-based solution. You pay an annual subscription Yearly subscription fee..
Eloqua is a cloud-based solution. You pay a monthly subscription fee.

Contract term:
Contract term:
Contract term:
Pardot requires a year-long contract for cloud-based deployment; renewed annually.
Eloqua requires a year-long contract for cloud-based deployment; renewed annually.

Upfront costs:
Upfront costs:
Upfront costs:
Additional fees may apply for professional implementation services, configuration and premium training.
Additional fees for premium training and support.

Recurring costs:
Recurring costs:
Recurring costs:
Monthly fee for each Sales Cloud Engage user license.
None, beyond monthly subscription fees.

What does it cost?

Workflow automation:

Workflow automation:

Reporting analytics:
Reporting analytics:

Email marketing:
Email marketing:

Lead generation:
Lead generation:

Lead management:
Lead management:

Social marketing:
Social marketing:


Ease of use

Ease of use

Overall rating:

Overall rating:
 (232)
 (418)
 (232)
 (418)

Most positive reivew:
Most positive review:
Most positive review:
 

“Pardot created a marketing automation platform with usability in mind. Its easy-to-use interface and powerful functionality allows a marketer to quickly develop drip programs, automate numerous marketing initiatives and synchronize data to Salesforce.”

- Michel Kayyal, MKTR.cc

“Very easy and user-friendly. I tried many software products before, but this is the only one that the majority of us in the company could easily adapt to.”

- Carmi Kawasaki, Military Sealift Command
 

Most negative review:
Most negative review:
Most negative review:

“Some things are hard, and other things are impossible. You need to know some HTML in order to create forms and emails. Some Marketo automation rules are tricky or impossible in Pardot.”

- Shelby Faris, Connect First

“This product can be hard to use for certain users and does require some training. It is not just a turn-to-start product.”

- Nick Kumar, Info Guardian Corp.


Support

Support

Overall support rating:

Overall rating:
 (232)
 (418)
 (232)
 (418)

Most positive review:
Most positive review:
Most positive review:

“I love the customer support! … If I can't find my answer in their knowledge base (which is great!), I'll chat with their customer support. They are always available when I need help and always answer my questions.”

- Katie Turner, emids

“I have made use of the customer support options several times, and am quite satisfied with the attentiveness and thoroughness of the service.”

- Earl Lester, Ally Financial

Most negative review:
Most negative review:
Most negative review:

“They are slow, and likely to refer you to FAQ or video when you really need a person.”

- Mike Franko, iPexpert

“Have to hire a consultant to interface [with other systems.] Outlook sync doesn't work.”

- Phil Bornstein, Sodexo

Phone support:
Phone support:
Phone support:
Phone support available with the Ultimate Offered for Ultimate plan only.
24/7, toll-free support included in subscription fee.
 

Online case submission:
Online case submission:
Online case submission:
Included with subscription fee. Live chat support offered for Pro and Ultimate plans.
24/7 online case submission included in subscription fee.
 

Online support options:
Online support options:
Online support options:
Help website, knowledge base, online community and access to live, weekly training and client advocates included in subscription fee.
Help website, knowledge base and online community included in subscription fee. Additional support can be purchased.

Training:
Training:
Training:
A “Getting Started” online catalogue is included in subscription fee. Additional training and consultation can be purchased.
“Getting Started” online catalogue included.