Radius is a data-powered marketing intelligence and analytics platform that leverages insights on over 20 million businesses in the U.S. to help B2B marketers understand their best customers, find new prospects and deliver actionable takeaways to sales.
Unlike other predictive marketing applications and traditional list providers, Radius offers direct customer relationship management (CRM) integration, enabling marketers to visualize where they have historically had success and identify the top opportunities to pursue next. Radius also features granular lead segmentation powered by a range of signals, such as industry category, social media activity, Web presence, advertising spend and more.
In addition, Radius enables businesses to capture new leads from their own proprietary, machine-generated data set by identifying prospects most similar to their best current customers. It’s a good fit for B2B-focused businesses of all sizes that are looking to generate new leads and gain additional insight into pre-existing CRM data.
charles from funnelkake
- seems to have a great database according to the reviews i read
- i liked the unlimited access to their database with a subscription
- sales process was very slow, felt like reps weren't listening to me
- pricing is not transparent until third scheduled meeting in
- said they would get back to me with a sample of their data and haven't heard from them in two weeks despite reaching out
John from Campus Cups
Access to Radius has really help our organization find the best places to allocate our marketing resources. We are targeting better leads, reducing IT overhead, and working directly with their customer success team to hit our objectives.
Jennifer from StockTwits
Radius uncovered our most successful segments and helped focus our marketing and sales efforts along similar verticals. Once we found our target market we knew who to go after next and how to do it!
Lisa from Radius
Radius is incredibly fun to use. I use the application to learn which data signals matter to our customers so I can focus on marketing topics that will be relevant to them. For example, I can see how we perform with businesses that are on Facebook and Twitter compared to businesses that aren't, so instead of writing content about social media because its a trending topic, I can write content about social media because I know it matters to our customers. I don't have to guess what our customers care about; I know.
Pooja from SAP
Radius has done a great job of allowing me to understand my existing customers and then empower my sales reps with quality data, information, and actionable insights. Prior to Radius our marketing team spent lots of time culling the web for lists from bad brokers and then used a series of spreadsheet scripts to try to identify quality prospects. Now we have a software solution that solves most of these problems for us.