Radius is a data-powered marketing intelligence and analytics platform that leverages insights on over 20 million businesses in the U.S. to help B2B marketers understand their best customers, find new prospects and deliver actionable takeaways to sales.
Unlike other predictive marketing applications and traditional list providers, Radius offers direct customer relationship management (CRM) integration, enabling marketers to visualize where they have historically had success and identify the top opportunities to pursue next. Radius also features granular lead segmentation powered by a range of signals, such as industry category, social media activity, Web presence, advertising spend and more.
In addition, Radius enables businesses to capture new leads from their own proprietary, machine-generated data set by identifying prospects most similar to their best current customers. It’s a good fit for B2B-focused businesses of all sizes that are looking to generate new leads and gain additional insight into pre-existing CRM data.