Designed in 2007 specifically for the B2B marketer, Salesfusion is a complete, web-based marketing system. Salesfusion’s interface was recently redesigned to increase efficiency and adapt to the workflow and needs of the individual user.
Salesfusion offers a fully functional suite of applications including Sales Automation and Customer Service and Support. Its Marketing Automation module, which is available on a standalone basis, is fully equipped with tools for lead scoring and nurturing, budget management, marketing analytics, media planning, and marketing resource management.
What we like best about Salesfusion is that the vast majority of their product enhancements are a direct result of client feedback. They take client satisfaction seriously and, with the MarketingUnlimited Program, they have designed a system that makes marketing automation and demand generation an affordable option for even the small B2B organization. The most recent version of Salesfusion might even be referred to as a “customer-derived” solution. It offers over 750 custom email templates for superior email marketing campaigns and a social media dashboard that tracks your integrated social media publishing. Salesfusion’s clients include high-tech company Canvas Systems and healthcare entities HealthPort and VCPI.
Salesfusion is a great option for mid-sized businesses across many industries seeking a product that can help them nurture long-term relationships from buyer to customer. The software is already built for seamless integration to several popular sales automation systems including Salesforce, SugarCRM and Microsoft Dynamics CRM.
sagar from Talent4Assure Test Services Private Limited
Specialty: Marketing Agency
Employees number: 51-200 employees
It has a lot of features and takes sometime to learn all of them. But after that it is a pretty efficient software
Lots of features and flexibility
Large amount of features sometimes have a drawback as it takes time to learn them
Matthew from Space Solutions
Customer service, service and support is consistent.
The constant updates that seem pointless and have no effect on the major issues with the package - i.e. the events builder, nurture campaign builder, lack of reporting information and landing page / email testing process. Also, the package only works in Firefox.
Get Mail Chimp - Much cheaper product with social media integration, email and landinpage builder (without needing to know HTML/ CSS and spam filter testing).
Beth from HellermannTyton
The most recent updates to the email builder are fantastic for someone like me, that knows what needs to be included and has definite opinions on how it should look, but doesn't know HTML. And the support team is outstanding - quick response and take the time to fully understand the situation around any issue and work until it's addressed to my satisfaction.
I wish the drag and drop email builder would have been available sooner, but understand they took the time to do it right.
A great value for the subscription price, always innovating and improving, and great customer support.
Andra from CentricsIT
Specialty: Other services
Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.
The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.
Like with any tool, it takes some practice and training before you can dive deeper and explore all the functionalities it has to offer. It seems like their current focus is on making the system more user-friendly and less technical, which is a good thing if you don't have knowledge of HTML and technical thinking (for example, how tables connect to each other in a database, for reports), but hopefully that option won't go away for those who want to have the flexibility to customize.
Rodrigo from Managed Maintenance inc
Specialty: Software / IT
I like the integration with outlook and the lead score. The lead score gives me insight to potential opportunities that I've never had before.
A lot of people get good lead scores because they open all of the emails, but aren't reading them, so they aren't as qualified as their score.
Make sure setting up marketing campaigns is simple.
Melissa from Interim Physicians
Specialty: Healthcare / Medicine
I like the visual nature of the campaign layout. I also love the features in terms of understanding web analytics and email campaign statistics.
The templates are difficult to use, and placing pictures in emails is difficult.
This is a product with an incredible support team backing it. They make certain you understand how to best use the product and what will work for your brand. University and coaching were superb.
Subhi from Managed Maintenance, Inc.
Specialty: Software / IT
1) The ease of use for creation of campaigns
2) Integrates great with our CRM
3) Great lead tracking system to give insights of where the leads are coming from.
4) Great prompt customer support.
There are always new features that you need to learn about to keep up. However, the support team is there to help with any issues.
Salesfusion is a very good marketing automation software. Just make sure it integrates with whatever CRM you're using.
Jennifer from RHP Properties
Specialty: Real Estate
The support at SalesFusion to utilize the software platform is outstanding. Automating marketing processes assists in making you more successful with your marketing ROI and metrics.
It's a product that you really need training to utilize to its fullest potential.
If you're in the market for a marketing automation tool, I would recommend contacting the SalesFusion team. They are more than happy to offer tutorials, product demos and ongoing training.
Trish from Managed Maintenance, Inc.
Specialty: Software / IT
Salesfusion has been a fabulous vendor for the past few years. We are a small(er) organization, and we needed something that was versatile and functional enough to meet our needs (CRM integration, sales automation, marketing automation etc.) but at a fraction of the cost of some of the bigger MA providers.
I don't have many complaints! They are a great provider, and are always there when I need them.
Make sure whatever solution you go with is customizable to meet your needs. Don't sacrifice quality; you don't have to pay top dollar to get a great product.