SAS Customer Intelligence is an integrated marketing management suite for midsize businesses and enterprises across a wide range of both B2C and B2B industries. It leverages SAS’s position as a leading provider of business intelligence software to combine multichannel campaign management, marketing resource management and marketing performance management with strong data management and a wide range of analytics capabilities.
SAS’s Customer Link Analytics enables businesses to identify their customers' social communities and the roles that individual customers play in those communities. This allows marketers to improve campaign effectiveness by better targeting prospects and retaining high-value customers. Other analytics modules, including SAS Marketing Optimization and SAS Profitability Management, help marketers allocate costs and understand how their business constraints impact revenue.
In addition, SAS Customer Intelligence was positioned as a Leader in the 2014 Gartner Magic Quadrant for Integrated Marketing Management and the 2014 Gartner Magic Quadrant for Multichannel Campaign Management.