Silverpop Software


 

With a global presence that includes the U.S., Europe and Australia, Silverpop provides nimble marketing automation and email marketing solutions to leading brands around the world. With Silverpop, organizations have access to simple but powerful technology that helps marketers develop and deliver relevant, targeted multi-channel campaigns.

Silverpop's solutions are suited to midsize and enterprise-level organizations in a number of industries: banking, hospitality, media, transportation and more. 

Silverpop Engage offers multiple lead scoring functionality, which provides the tools necessary to let marketers create multiple scoring models to better segment for different product lines. It also allows them to print lead-scoring models to give salespeople a visual picture of the process. Silverpop's Snooze feature helps minimize costly list churn by giving contacts another alternative to unsubscribing—allowing them to take a temporary break from their email messages rather than opting out completely. Silverpop also offers a Social Connect portfolio with some great features.

PlacePunch helps marketers engage customers via location check-ins that can be incorporated into multi-channel marketing campaigns. Social Sign-in allows site visitors to use their social identities to sign in rather than relying on a more lengthy registration process.

 

Silverpop - Queries
 
  • Silverpop - Queries
    Queries
  • Silverpop - Programs
    Programs
  • Silverpop - Landing page/Web form
    Landing page/Web form
  • Silverpop - Scoring
    Scoring
  • Silverpop - Email
    Email
  • Silverpop - Contact insight
    Contact insight
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000

33 Reviews of Silverpop

Showing 1-20 of 33

 

from Southeast Exhibits & Events
Specialty: Other

Definitely one to add in your marketing mix!

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Likes Best

Started using Silverpop for clients when they were solely email marketing focused. They have impressively morphed into a major player in the marketing automation industry. Silverpop Engage integrates with Microsoft Dynamics which is a plus for most of my clients. The lead scoring functionality gives a great visual for sales teams--also a plus for sales team's to have visibility. Lots of great features!

Likes Least

Loading on the platform can be cumbersome at times. Not good for larger enterprises.

Recommendations

Train, train, and do more training. This is a great platform but if you don't self-educate and train your team, you will get off to a very slow start. Be committed and get acclimated early on. If you're a small business, this is a great platform for expansion.

 

from HealthTrust
Specialty: Healthcare / Medicine

Silverpop - A powerful tool that's not user-friendly.

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Likes Best

Their platform can be really powerful and is capable of some really sophisticated stuff.

Likes Least

Their platform is buggy and is difficult to use. I am left scratching my head when I think about how the designed certain parts of the platform.

Recommendations

Think about what your primary business objectives are and if you have multiple ESPs that meet those objectives, then focus on usability and training resources to make your life easier. Silverpop is 3 or 4 in my book of enterprise level email platforms.

 

from Cloud Concept
Specialty: Consulting

Great tool for Email Optimization

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Likes Best

I really enjoy how simple it is to copy an existing mailing and then edit it for new images and copy.

Likes Least

Sometimes, it takes a while to load the estimated send count when sending an email.

Recommendations

You can open multiple windows in Silverpop to do multiple tasks at once.

 

from Whereoware
Specialty: Advertising

I received professional-level certification

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Likes Best

It's a comprehensive, reliable platform capable of handling basically anything you could ever want to do for email marketing.

Likes Least

The website was occasionally down, which was frustrating if work had to be done. But, customer service was always ready and able to help.

Recommendations

None of the other email automation platforms I've used have even come close, although admittedly it might be overkill for the smallest of companies. Make sure you speak with the employees who will actually be using the software on a day-to-day basis to ensure it would meet their needs.

 

from FierceMarkets
Specialty: Media

Mediocre at best

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Likes Best

It's really helpful that we can change the links to a URL after a mailing has been sent out. In my experience with other vendors, this is not something that is offered everywhere

Likes Least

The customer service is horrible. They should invest in account managers for major clients instead of always relying on the ticketing process. I also think that there should be a warning if two mailings are scheduled at the same time.

Recommendations

Make sure that the customer support can back up its functionality

 

from FierceMarkets
Specialty: Advertising

Silverpop Annoys Me

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Likes Best

It's easy to use, and most of the time, it actually sends out the correct email blasts.

Likes Least

It's too slow, the queries tab never loads, and it doesn't work properly half the time.

Recommendations

There needs to be a better support team (i.e., someone you can call when you have issues rather than just submitting a ticket).

 

from Whereoware
Specialty: Software / IT

Great for SMB, only ok for Enterprise

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Likes Best

I like the ease of use of this product.

Likes Least

Although it is easy to use, there are some product quirks that make it an annoying tool sometimes. Silverpop is great for small and medium-sized business, but not great with dealing with big data. Databases in the multi-million count is daunting for Silverpop and a lot of the "cool" features can't happen because of restrictions on the number of fields.

Recommendations

If you have huge databases I wouldn't recommend it, but for smaller clients, I would highly recommend it. There are lots of great features that Silverpop has, and it can handle data management tasks more than you would initially think.

 

from whereoware
Specialty: Software / IT

Great tool with many advanced features

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Likes Best

It has advanced features and unlimited capabilities.

Likes Least

There can be a slightly steep learning curve, and the video tutorials don't do the product justice.

Recommendations

I'd like better training to help learn the possibilities of all advanced features.

 

from Whereoware
Specialty: Advertising

Silverpop: an advanced marketing automation tool

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Likes Best

I love the functionality of scoring and programs with Silverpop. The customer conference is great as well.

Likes Least

I dislike the reluctance of Silverpop to change certain things that customers have clearly requested as "mandatory" items.

Recommendations

Make sure it's meeting your needs! Although one software may make sense for your company because the integration is seamless with your CRM or other marketing tools, it may not have the functionality you need.

 

from Whereoware
Specialty: Advertising

Online Marketing Manager

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Likes Best

I like the ability to schedule emails with ease.

Likes Least

I dislike programs not having queries. Refreshing queries also takes some time.

Recommendations

The customer support is very helpful! They are smart and always answer my questions thoroughly.

 

from Whereoware
Specialty: Other

Online Marketing Manager

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Likes Best

The software is easy to use, dependable, and versatile.

Likes Least

Simple easy things don't work. There is a delay in case response.

Recommendations

Watch the videos, but hands on training is the best you can get.

 

from Whereoware
Specialty: Consulting

An automation, email and marketing solution for any business

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Likes Best

Programmatic email marketing campaigns are powerful and completely customizable. With minimum training, anyone can become a power user of this tool.

Likes Least

Some WYSIWYG editor issues make editing a pain in the butt.

Recommendations

If you feel like your email business is anything less than top-the-line, invest now with Silverpop and your entire digital presence will benefit.

 

from Whereoware
Specialty: Other

Silverpop review

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Likes Best

The product is very forward thinking, and the vendor is open to suggestions for improvement.

Likes Least

The product is occasionally buggy. It can be slow to load and execute.

Recommendations

Finding a product (like Silverpop) that you can grow and expand into for the long term is well worth the investment. If you choose to go with an inexpensive, lower functionality product, you will be shopping for a new product in a few years.

 

from Whereoware
Specialty: Other

Great Tool

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Likes Best

They have a great community that listens to users suggestions and release updates that make my life easier.

Likes Least

I wish there were more frequent user group events in the DC area.

Recommendations

Your website is your storefront and your email communications are your sales reps.

 

from Whereoware
Specialty: Advertising

Silverpop makes automation easy

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Likes Best

Setting up automated programs is logical and easy to do. You can get extremely specific and complex, or keep it simple and get the job done. I also love the interface. It makes it very easy to explain the program to a colleague or client.

Likes Least

I dislike the WYSIWYG editor when creating mailings. It's not reliable and occasionally adds in some junk code. However, editing in source view makes it easy to import HTML files and images.

Recommendations

Take the time to watch the training videos. Silverpop can do many things other email programs cannot, but it takes time to get to know the program and how to use it. Once you get the hang of it, the potential of what you can do with Silverpop is great!

 

from Intertek
Specialty: Other services

Great Product for Mid-Size Businesses

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Likes Best

Setup of the system and getting everything established is a very quick process, particularly if you have used Silverpop previously. It very quickly allows you to add users (unlimited) and assign permission levels. Mailings are very easy to create, although the WYSIWYG mailing editor isn't the best (an entirely new mailing creation process is going to be implemented in the somewhat near future from my understanding). Hopefully, IBM's acquisition of Silverpop will add some resources to get things done faster and offer some more advanced features. Silverpop also has an annual conference (Amplify) in May each year that is outstanding. It's great, particularly for new users, to really become immersed in the system and learn best practices and how to use some of the more advanced functionality.

Likes Least

There is slow implementation of UI fixes and enhancements. Testing of the automated mailings is daunting and difficult.

Recommendations

Now that Silverpop is a part of IBM, I expect to see integration with other IBM systems and some more resources allocated to the product. Better globalization (the UI in multiple languages, for example) is not far off as they look to expand global reach. Silverpop is very honest and upfront with their contracts and pricing, unlike my experience with some competitors. Silverpop is truly interested in seeing you succeed and does their best to assist. They also offer services to help fill in holes where you may not have resources.

 

from Modacto
Specialty: Consulting

An awesome marketing tool

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Likes Best

Silverpop is always improving their product and making sure that the user experience and functionality are the best.

Likes Least

There's not much to say here. I would like to see more new features in the social listening side.

Recommendations

Make sure that you understand what your needs are and, most importantly, what the volume that you will be putting on the tool is.

 

from SIFMA
Specialty: Education

Silverpop review

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Likes Best

Ease of use, reporting capabilities, flexibility, and scalability.

Likes Least

Nothing that I like least here about the vendor. It's a good product.

Recommendations

Pilot in a small environment. Evaluate multiple vendors. Identify some KPIs and develop an SLA.

 

from Kabbage
Specialty: Other services

Great tool for email marketing

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Likes Best

I find Silverpop easy to navigate and manage. If I ever have any issues with the product, I can always reach out to customer support and they will take care of it promptly.

Likes Least

I have been using Silverpop for the last two years and I find it easy to navigate and use.

Recommendations

Silverpop is a powerful and comprehensive tool for digital marketers. Great to use to engage with your customers.

 

from Whereoware
Specialty: Other

I have used Silverpop for 10 years and implemented it at >100 clients

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Likes Best

The software has excellent depth to achieve complicated marketing automation requirements.

Likes Least

The user interface GUI for creation is due for a redo. It's reportedly scheduled for early next year.

Recommendations

Be sure you have your requirements written down, then be sure the tool will accomplish your goals.

 
 
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