Spendsetter is an advocacy marketing platform that enables organizations to connect with their most influential customers. The system includes a downloadable mobile application for customer advocates and a Web-based marketplace that connects buyers and sellers.
The solution enables brands to create campaigns to gather information about their advocates and push products, services and deals through them. A reporting dashboard presents key information about ongoing campaigns, advocates and their engagement and reward programs.
Advocates can be offered coupons, reward points, discount codes and gift cards for promoting products and services to their connections. These incentives can also be targeted based on an advocate’s location and the weight of the marketing action performed.
The system can store demographic information, interests and social reach of advocates and keep track of their check-ins and votes so promotional activities can be customized based on their preferences. Spendsetter can also be integrated with a company’s existing applications.