SproutSocial is a Web-based social media management solution designed for companies of all sizes. This system offers automated publishing, conversation tracking, social content management and social media analytics within a single solution.
The system features a “Smart Inbox,” which combines all social media interactions from different social media websites. It helps users manage all social interactions from a single platform by turning messages into tasks, assigning them to right people and letting team members collaborate on the assigned tasks.
SproutSocial's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing.
With the help of reporting and social media analytics functionalities, users can effectively monitor social media performance of the brand across all the social media streams. They also gain a complete view of their enterprises' social media profiles and are better able to make decisions regarding brand management.
Gina from Feast, inc.
Specialty: Marketing Agency
I like the ease and convenience of the product, it is extremely simple to use and understand.
There are a few capabilities it doesn't have, such as scheduling retweets and editing certain posts.
Use this product in addition to others, and not as the sole product for your social media management.