SproutSocial Software


 

SproutSocial is a Web-based social media management solution designed for companies of all sizes. This system offers automated publishing, conversation tracking, social content management and social media analytics within a single solution.

The system features a “Smart Inbox,” which combines all social media interactions from different social media websites. It helps users manage all social interactions from a single platform by turning messages into tasks, assigning them to right people and letting team members collaborate on the assigned tasks.

SproutSocial's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publishing.

With the help of reporting and social media analytics functionalities, users can effectively monitor social media performance of the brand across all the social media streams. They also gain a complete view of their enterprises' social media profiles and are better able to make decisions regarding brand management.

 

SproutSocial - Social performance
 
  • SproutSocial - Social performance
    Social performance
  • SproutSocial - Interaction management
    Interaction management
  • SproutSocial - Smart inbox
    Smart inbox
  • SproutSocial - Social collaboration
    Social collaboration
  • SproutSocial - Social media scheduling
    Social media scheduling
  • SproutSocial - Team and client management
    Team and client management
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Mac OS, Linux, HP-UX, AIX, Solaris, Unix, IBM OS/400, Web browser (OS agnostic), Windows 2000, Windows 8, Windows 10

40 Reviews of SproutSocial

 

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Software Advice Reviews (9)
More Reviews (31)

Showing 1-9 of 9

Steve from Blue Media Inc.
Specialty: Marketing Agency
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

We recommend this software of most of our clients.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

One easy to use dashboard with all of your client's social accounts connected. The best part is, it tracks mentions and growth.

Cons

The price begins to add up when you have many accounts that you need to connect. Other than that its fine.

 
 

Gina from Sporting Goods
Specialty: Software / IT
Number of employees: 2-10 employees Employees number: 2-10 employees

June 2017

June 2017

Sprout Social is a great semi-affordable social media management software

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Pros

Very simple to use, multiple platforms, user-friendly dashboard that allows you to see activity on all platforms at once.

Cons

Only can have 1 team member on the free version, paid versions can get pricey, no Instagram syncing

 
 

Laurie from Hill Country News
Specialty: Media
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

My Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Easy to use and appealing. I appreciate anything that make life easier.

 
 

Me rove from Acceleration Partners
Specialty: Marketing Agency
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

User friendly & economical

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

I love Sprout Social, everything from the interface, to the reporting and features. It's very user-friendly and they are constantly expanding features as well. Plus, Chicago-made, gotta love them!

 
 

LM from CHK
Specialty: Other
Number of employees: 51-200 employees Employees number: 51-200 employees

March 2017

March 2017

Easy to use but room for more functionality

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Easy to use but seeing all keywords, mentions across platforms in real time is difficult. love the reporting graphs but would like more platform integrations

 
 

Lorena from TurnKey Vacation Rentals
Specialty: Property Management
Number of employees: 201-500 employees Employees number: 201-500 employees

March 2017

March 2017

Nice suite of features

Ease-of-use

Functionality

Product Quality

Customer Support
N/A

The number of social media platforms Sprout connects to is really amazing. Every single channel is easily managed through their feed. They've even made intuitive workarounds some of the more difficult APIs to make posting a breeze.

 
 

Ted from Dock 7
Specialty: Other
Number of employees: 1 employee Employees number: 1 employee

March 2017

March 2017

Works!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

We saw the demo and was immediately hooked! It was a great find and the value is great!

Pros

The functionality is impressive, and the customer support is second to none.

Cons

In a different city than us, but otherwise fantastic.

 
 

Dallas from The James Agency
Specialty: Advertising
Number of employees: 11-50 employees Employees number: 11-50 employees

March 2017

March 2017

Sprout social

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

It's a great platform for gaining social insights and learning about your audience.

Pros

Scheduling

Cons

Cost

 
 

Gina from Feast, inc.
Specialty: Marketing Agency

July 2016

July 2016

Great social management product

Ease-of-use

Functionality

Product Quality

Customer Support
N/A
Value for Money

Likes Best

I like the ease and convenience of the product, it is extremely simple to use and understand.

Likes Least

There are a few capabilities it doesn't have, such as scheduling retweets and editing certain posts.

Recommendations

Use this product in addition to others, and not as the sole product for your social media management.

 
 
 
Showing 1-20 of 31

Erin from Cox Enterprises
Number of employees: 10,000+ employees Employees number: 10,000+ employees

June 2017

June 2017

Amazing Product

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The price is awesome and the customer service is the best in the business. The Instagram listening feature with locations is perfect.

Cons

I wish they could add scheduling for Glassdoor and pull in the Instagram business stats we have within the Instagram app.

Source: Capterra
 

Jess from Stepup Profits

June 2017

June 2017

Great reporting functionality. Not the best value for money option

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The reporting. Very detailed and provides a real insight into the post engagement which can easily be recycled.

Cons

Lack of Instagram integration. Layout in calendar view is not intuitive. Still toggling between each social media plaftorm

Source: Capterra
 

Micah from LePoidevin Marketing
Number of employees: 11-50 employees Employees number: 11-50 employees

June 2017

June 2017

Nothing but an excellent tool to use in scheduling and reporting for social media!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

The ease of use, scheduling and reporting are all benefits of this software.

Pros

The ability to schedule for all major social media platforms, gain competitor insights and get cohesive reporting metrics as well. It's easy to use and completely functional. Also the mobile aspect makes scheduling easier.

Cons

Some features are only accessible for certain platforms. For example, you can not schedule Instagram video and you can not tag Facebook accounts in posts.

Source: Capterra
 

Stephanie from Jenkinson's Boardwalk

June 2017

June 2017

Great social listening tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I was able to get insight from users that did not specifically tag us in posts. In the tourism industry, this was a huge part of growing our audience and engaging with our visitors.

Pros

Sprout has a robust social listening tool and that was primarily what I used it for. I loved its single stream inbox that allowed admins to clear out comments as you went through. It was a great tool.

Cons

Unless you paid for the higher level, the reporting was a bit lackluster. That was frustrating for a company on a budget, however, it would not deter me from recommending the software.

Source: Capterra
 

Rose from lowercase d
Number of employees: 1 employee Employees number: 1 employee

May 2017

May 2017

Excellent, continually improving social media management platform

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Simplified, user-friendly social media monitoring and management tools--and great reporting! I forgot to mention that. Having used HootSuite for a while before this, I feel that Sprout is a much better match both for me and my clients, and it continues to get better all the time.

Pros

I like its ease of use (particularly the ViralPost feature). Sprout Social is clearly designed to make the life of a social media manager or consultant as easy as possible, and they are continually releasing new features and improvements. They actively solicit feedback on how their product could be improved, and they act on that feedback too. Sprout's tech support is also top notch. They are great communicators and always available via chat to answer your questions.

Cons

I think content discovery is still a little challenging within the tool (and I don't mind so much because it's not a main feature that I was looking for when I chose Sprout), but I believe Sprout is working on ways to enhance this.

Source: Capterra
 

colleen from Podium Sports LLC
Number of employees: 1 employee Employees number: 1 employee

April 2017

April 2017

LOVE SPROUT SOCIAL!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've been struggling with some of my social media management for my small business and sprout social has been a fantastic resource and helped me learn and be productive.

Pros

easy to use. great resource. lots of free resources.

Cons

nothing so far.

Advice to Others

none.

Source: Capterra
 

Carly from Kennedy Communications
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

Sprout Social Review

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

This tool has been a great addition to our agency's social media monitoring and listening. It is extremely easy to use, and the constant updates and addition of new social platforms has been very helpful.

Pros

- Ease of use
- Integration with social platforms

Cons

- Prefer publishing on actual social platforms

Source: Capterra
 

Vincent from Wild Fusion
Number of employees: 11-50 employees Employees number: 11-50 employees

April 2017

April 2017

Best social tool for connecting with customers

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We chose sprout social because there are so many great features about it. In built Customer Relationship Management system is our most favorite. We use it daily

Pros

awesome Analytics & Reports

Cons

none

Source: Capterra
 

Jamie from HiSpire
Number of employees: 1 employee Employees number: 1 employee

February 2017

February 2017

Excellent social media management software for bigger agencies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I loved using Sprout Social. It was very easy to use and intuitive. A lot of great features and attractive interface. My only complaint is that it's pricey for smaller agencies.

Cons

No affordable plan for small agencies. Seems to be geared more toward larger agencies.

Source: Capterra
 

Carolyn from Rightsline, Inc.

January 2017

January 2017

Best social media management tool out there

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Sprout Social is the best social media management tool, hands down. Their ease of use is legendary as they focus on building beautiful complex useful software for small businesses all the way up to enterprise systems. Their reports are AWESOME and pretty much the only presentation ready reports you can find anywhere. Their customer support team is the best in the business. I can't say enough great things about this tool!

Source: Capterra
 

Cortney from lookthinkmake

January 2017

January 2017

Great social media tool for agencies

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Sprout Social is the best platform I've used for managing and monitoring social media. It is great for agencies with multiple clients and has tons of features.

Cons

Can be expensive for small agencies.

Source: Capterra
 

Rob from Knights Circle
Number of employees: 11-50 employees Employees number: 11-50 employees

January 2017

January 2017

Love Sprout! I knew nothing and Sprout helped, greatly!

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I took over a Student-Housing Apartment community a couple of years ago and found myself having to handle social media all by my lonesome. I knew enough to know that Twitter/FB/Instagram, etc... were all completely different platforms that required different strategies, but I needed something that would help me manage to post at various times/days - especially when I was home (weekends).
I discovered Sprout.Sprout was SO much more intuitive and helpful. As someone with moderate social media savvy and perfect computer literacy, Sprout made vastly more sense for my needs. I added team members I could allow to post or schedule posts. I could set up tweets to go out on campus orientations so I could pop up in the feeds of those searching for apartments. It was a godsend. I couldn't begin to fathom doing it any other way. On the plus side, I increased my own twitter following by a few hundred people just by setting quotes to post at random times/days throughout the year. I was always the worst about tweeting, but this lets me look like an accomplished tweeter, without the investment in time around the clock. Why would I care? In this brave new world, being socially savvy goes a long way in interviews - having followers bolsters my street cred, so to speak.

Pros

Ease of use. Super intuitive. Far better than Hootsuite.

Cons

Honestly, struggling to find anything I don't like. I never attempt paid ads through FB or Twitter, but I don't recall if Sprout would facilitate those.

Source: Capterra
 

Abigail from EDG & Atelier - Project Managers, Architects & Interior Design Consultants.
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Simple SM manager with superior Analytics feature

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on Capterra and my expectations soared and became somewhat unrealistic to be honest.

The pricing threw me off because $99 monthly seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I’ve used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.

Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function.

The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use.

The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post.

Sprout social is a great social media manager, however, It doesn’t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I’m aware is rather ridiculous.

I will say this though, the “Reports” function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages.

To me, Sprout Social’s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.

Pros

The Digital Asset Library
The Analytics feature
The RSS feature can serve as a social media content generation tool.
Easy UI

Cons

The pricing is rather steep.

There are other SM managers with more powerful features which could prove to be a better substitute to Sprout Social. MavSocial has a better Asset Library feature, SMHack provides just as detailed analytics, Swift social has powerful RSS feature, and Hootsuite is cheaper, has an automatic scheduling function, as well as one of the easiest SM Managers to use due to the numerous tutorials online and it's inbuilt mini-tutorial.

Source: GetApp
 

Abigail from E.D.G. & Atelier
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Simple SM manager with superior Analytics feature

Ease-of-use

Functionality

Product Quality

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value

I discovered Sprout Social through a Facebook ad. Before deciding to take the trial, I read some of the reviews here and on GetApp and my expectations soared and became somewhat unrealistic, to be honest.

The pricing threw me off because the monthly price seemed kind of steep given the features. Nevertheless, I had nothing to lose by trying it out so I decided to signup for a trial. I've used/currently use Hootsuite, Buffer, Swift Social, Kontentino, and many other social media managers, so I had a lot to compare Sprout social with.

Sprout social is easy to use, the layout is fairly simple and uncomplicated, the dashboard is somewhat of a mix between Social pilot and Kontentino, so are the features. My favorite features are the Smart inbox and the Sprout queue. The social queue is similar to Hootsuite Auto schedule function.

The RSS function in the feeds tab is also really nice as I was able to connect it to my Feedly account. A major use of this is the post via RSS function, which I used to auto tweet blog posts from influencer blogs in my niche. The Asset Library is also an amazing feature as it is a great way to store images for future use.

The discovery tab shows suggestions on accounts to follow and unfollow, people who have conversed with, and people who mentioned you in a post.

Sprout social is a great social media manager, however, It doesn¿t seem all that superior to Hootsuite or Swift social. Considering the cost, I expected more out of it. Which I'm aware is rather ridiculous.

I will say this though, the Reports function offers a variety of important stats such as: Group reports, Twitter profiles [For tracking profile performance to determine the impact of twitter content], Twitter comparison, Twitter listening, Facebook page report, Facebook competitors, Engagement reports, Team reports, Task performance, Trends, Instagram profile analysis, LinkedIn page, Tag report, Google analytics and Sent messages.

To me, Sprout Social¿s unique feature is its analytics function. No other SM manager, except perhaps SMHack, has such powerful and detailed social media analytics.

Pros

The Analytics tool is detailed and offers a range of metrics to measure and test.
The Asset Library is a great storage place to keep brand images, for use in future posts.
The RSS feature is a great content generator.

Cons

The pricing is rather steep.

Apart from the analysis feature, not much stands out, as MavSocial has better Asset Library, Hootsuite is cheaper with lots of tutorial videos available on the internet, SwiftSocial has one of the best twitter management features, and SMHack gives just as detailed Analytics report.

Source: Capterra
 

Edith from Deco Surfaces
Number of employees: 11-50 employees Employees number: 11-50 employees

December 2016

December 2016

Very good service

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I've been using Sprout Social since September 2016 and I really appreciate the customer service offered by this company. Excellent if you manage a lot of different facebook pages. Clear reports. Lots of updates and improvements.

Pros

Good integration of different social media. A+ customer service.

Cons

Has Instagram reports but not publishing yet, even though we are supposed to have it in the future.
Hopefully, they can also integrate Pinterest in the future.

Source: Capterra
 

Megan from Metropolitan Family Services
Number of employees: 501-1,000 employees Employees number: 501-1,000 employees

December 2016

December 2016

Enormous time saver

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We chose Sprout Social over Hootsuite and various others because of its easy-to-use interface, access to the most social media platforms we use, and its price point. It has been an incredible help with organizing and planning social media posts and campaigns. The only thing missing is the ability to post on Instagram.

Pros

Intuitive and easy to use. We are able to use Sprout to manage, schedule, view and respond on almost every social media platform we use. The scheduling function alone saves us so much time.

Cons

The inability to schedule posts for Instagram.

Source: Capterra
 

Paul from Keele University

December 2016

December 2016

Great product, if a little expensive

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

A fantastic social media monitoring and publishing tool, with great support. It is quite expensive though which means we might struggle to roll it out across the entire organization. But highly recommended.

Source: Capterra
 

Brooke from Health eCareers

December 2016

December 2016

Better than hootsuite

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Sprout social is easy to use and has a great interface and reporting functionality. I find it more user-friendly than hoot suite and to have more reporting functionality that I can copy into my reports.

Source: Capterra
 

Aaron from DesignWorks Group

November 2016

November 2016

Spout is an easy way to bring efficiency to your social media management

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use Sprout Social with our digital team to delegate and efficiently manage over 50 social media clients. While it is a little confusing to get up and going, once you've conquered the learning curve, it is a powerful to to make your team more efficient.

Source: Capterra
 

Natalie from LivePerson

November 2016

November 2016

Very good tool

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I think it is great to use as a beginning social media tool. It is fairly easy to learn. I appreciate that they do update the software but would love to get more ways to measure effectiveness.

Source: Capterra
 
 
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