Yotpo is a cloud-based content marketing platform that provides e-commerce sites with functionality for reviews, ratings, questions and answers, as well as other forms of user-generated content.
Yotpo simplifies the customer review process by enabling customers to leave reviews directly from their email client. It also provides widgets for sites, which display relevant customer reviews to customers to help drive conversions.
Yotpo’s premium offering provides a range of integrations with third-party rating systems, such as Google Seller Ratings, as well as Facebook and Twitter. These features aim to improve e-commerce sites’ SEO and help companies expand their reach through social media channels.
Yotpo’s offerings include a number of content marketing features, such as email marketing, marketing automation and analytics, social marketing, marketing resource management, search and mobile marketing.
The company offers starter, mid-range and enterprise options, charged on a monthly basis.