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Customer Loyalty Program Software


 
SailPlay Loyalty logo
 
SailPlay Loyalty is a loyalty program management system designed for companies of all sizes that offers customer relationship management (CRM), email and text message marketing and analytics. The product is available both in cloud-based... Read More
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SailPlay Loyalty is a loyalty program management system designed for companies of all sizes that offers customer relationship management (CRM), email and text message marketing and analytics. The product is available both in cloud-based... Read More
 
Yotpo logo
 
Yotpo is a cloud-based content marketing platform that provides e-commerce sites with functionality for reviews, ratings, questions and answers, as well as other forms of user-generated content. Yotpo helps users manage the customer... Read More
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Yotpo is a cloud-based content marketing platform that provides e-commerce sites with functionality for reviews, ratings, questions and answers, as well as other forms of user-generated content. Yotpo helps users manage the customer... Read More
 
Social Spiral logo
 
Social Spiral is a customer loyalty management solution that offers reward points management, electronic coupons, membership management and analytics within a suite. The software is available for deployment in the cloud and features... Read More
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Social Spiral is a customer loyalty management solution that offers reward points management, electronic coupons, membership management and analytics within a suite. The software is available for deployment in the cloud and features... Read More
 
Kangaroo logo
 
Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management and analytics within a suite. Kangaroo... Read More
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Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management and analytics within a suite. Kangaroo... Read More
 
iVend Retail logo
 
iVend Retail is an end-to-end omnichannel retail management solution that covers everything from point-of-sale (POS) to back office to head office operations. Setup can range from a single outlet to a multi-geography store environment,... Read More
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iVend Retail is an end-to-end omnichannel retail management solution that covers everything from point-of-sale (POS) to back office to head office operations. Setup can range from a single outlet to a multi-geography store environment,... Read More

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Apptivo logo
 
Apptivo is a cloud-based suite of applications designed to help small businesses manage a range of functions including financials, human resources and supply chain management. Apptivo’s customer relationship management (CRM) applications... Read More
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Apptivo is a cloud-based suite of applications designed to help small businesses manage a range of functions including financials, human resources and supply chain management. Apptivo’s customer relationship management (CRM) applications... Read More
 
Gold-Vision CRM logo
 
Gold-Vision is a customer relationship management (CRM) solution that includes modules for sales, marketing, support, projects and events. Suitable for organizations of all sizes, it can be installed both on-premise and in the cloud. The... Read More
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Gold-Vision is a customer relationship management (CRM) solution that includes modules for sales, marketing, support, projects and events. Suitable for organizations of all sizes, it can be installed both on-premise and in the cloud. The... Read More
 
ConvergeHub logo
 
ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. It lets users store contact lists, design campaigns and manage sales activities and leads. Users... Read More
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ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. It lets users store contact lists, design campaigns and manage sales activities and leads. Users... Read More
 
Zoho CRM logo
 
Zoho offers a cloud-based customer relationship management (CRM) solution tailored to the needs of small and midsized businesses. Its interface includes CRM tools such as sales and marketing automation, customer support and a help... Read More
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Zoho offers a cloud-based customer relationship management (CRM) solution tailored to the needs of small and midsized businesses. Its interface includes CRM tools such as sales and marketing automation, customer support and a help... Read More
 
Marketing 360 logo
 
Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO)... Read More
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Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO)... Read More

Call us for a free FastStart Consultation: +64 4 488 7035


 
Loyverse POS logo
 
Loyverse POS is a cloud-based, mobile point-of-sale (POS) solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read More
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Loyverse POS is a cloud-based, mobile point-of-sale (POS) solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read More
 
Preferred Patron logo
 
Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a... Read More
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Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a... Read More
 
Chime logo
 
Chime is a marketing and customer relationship management (CRM) suite designed for small and midsize real estate businesses. Chime provides team management features, lead and customer management and content management. Chime sends... Read More
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Chime is a marketing and customer relationship management (CRM) suite designed for small and midsize real estate businesses. Chime provides team management features, lead and customer management and content management. Chime sends... Read More
 
QR Loyalty Cards logo
 
QR Loyalty Cards is a cloud-based loyalty card system for small businesses. It provides loyalty card design tools and card tracking. Users can design and print loyalty cards and track customer purchases using any device with a web... Read More
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QR Loyalty Cards is a cloud-based loyalty card system for small businesses. It provides loyalty card design tools and card tracking. Users can design and print loyalty cards and track customer purchases using any device with a web... Read More

 

Buyer's Guide

by Justin Guinn,
Market Research Associate
Last Updated: August 14, 2017


You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.

It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.

“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”

-Chris Luo, FiveStars

Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.

This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.

Here’s what we'll cover:

Reviewers' Choice
What Is Customer Loyalty Program Software?
Common Features of Customer Loyalty Software
The Impact of Customer Loyalty Programs
Strategies for Increasing Millennial Participation
Recent Events You Should Know About

Reviewers' Choice

customer loyalty reviewers choice

 

Reviewers' Choice Products

Chime Gold-Vision
Loyverse Marketing 360
Zoho CRM ConvergeHub
Apptivo  

Our Reviewers’ Choice list shows the five highest user-rated software solutions for Customer Loyalty when adjusted for total number of reviews and recency of reviews.

If a software solution has more reviews, and more recent reviews, we value those ratings more highly than a product with fewer, older reviews. This is because is it much harder to get 100 five-star reviews than it is to get 10.

We also know that software vendors continually tweak and update their product, so we believe that more recent reviews tend to be more accurate.

To determine which products made the final cut, we looked at how users rated each solution's:

  • Overall performance,
  • Ease of use, and
  • Customer support

A solution can make the Reviewers' Choice top five in all three categories, or just one or two. All software solutions in the Reviewers' Choice have at least 10 reviews from real software users. The final products are listed in alphabetical order from left to right.

For more details on how we selected our Reviewers' Choice, read the full methodology.

What Is Customer Loyalty Program Software?

The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.

Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.

Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.

Reporting and analytics capabilities for identifying trends in the program round out the core features.

Common Features of Customer Loyalty Software

We’ve created a list of the most common loyalty program software features included in many popular systems:

Rewards management This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.
Customer relationship management (CRM) The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.
Member portal Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.
Mobile app A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.
Card management Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.
Integrations Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout.

The Impact of Customer Loyalty Programs

Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:

  • Eighty-seven percent of shoppers say they want loyalty programs. Consumers are eager to earn points and rewards for shopping with their favorite brands.
  • Sixty-nine percent of adults are more likely to use their loyalty card if it’s on their phone. Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.
  • Seventy-three percent of loyalty programs members are more likely to recommend brands with good loyalty programs. When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.
  • Millennials are 2.2 times more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points. Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.

Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015

Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.

Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points
Likelihood among Millennials to post about hotels on social media to earn points

We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.

Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.

Recent Events You Should Know About

Hilton revamps loyalty program akin to airlines. Hilton Honors, the hotel giant’s loyalty program, has undergone some changes. Members can now book using a combination of money and points, pool points and even spend their points on Amazon.com. This change highlights a new trend of making loyalty programs more flexible for consumers.

Generation Z presents challenges for brand loyalty. Many statistics for millennial consumers are available, but marketers are now trying to decipher how the next generation behaves. Early studies show that Generation Z, those born after 1994, seem to be less brand loyal and prefer to spend money on experiences rather than material goods.

 

 

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