Andrew Friedenthal is a Market Research Associate at Software Advice. He holds a PhD in American Studies from the University of Texas in Austin, and has previously worked as a professor at both UT and St. Edward's University.
After obtaining a bachelor's degree in Theater from Dartmouth College and a master's degree in Performance Studies from NYU, Andrew moved to Texas to pursue his doctorate. He has also published several academic articles studying comic books and popular culture. He joined Software Advice in August 2016 to cover Sales, Marketing and CRM technology.
This CRM buyer report will examine our recent analysis of 200 in-depth conversations with SMBs over the last year in order to identify the top trends among CRM buyers.
In this article, we give you a list of ways to optimize SFA system training, so that both you and your sales team can get the most out of the new software without anybody feeling like their time is being wasted.
We’ll focus on the types of resistance you might face from your team and some strategies for overcoming that resistance, including demonstrating how SFA software benefits them.
We’re giving you four important questions to ask yourself before hiring a marketer to make sure you find the right fit for your needs!
This article will focus on using future AR technology and games, to draw in customers and increase your clientele base. We also take a look at how you can use marketing automation software to track and keep in touch with new customers.
We polled 200 consumers to get their thoughts on brand consistency. In this article, we examine the results of the poll and highlight the most important aspects of brand consistency.
Q&A for Nutshell
Q&A with KiteDesk