Software Advice recently found that as a company’s job board spend goes up, its average cost-per-hire tends to, as well. In our 2013 Recruiting Channels Survey, we also found that traditional job boards deliver the highest volume of candidates to recruiters’ inboxes. Given this wide use of job boards along with the high cost, recruiters need to be strategic about which job boards they decide to use.
And all job boards are not created equal. So, with the help of the Recruitment Process Outsourcing Association (RPOA) and the National Human Resources Association (NHRA), Software Advice conducted a survey of 150 recruiters to help professionals better determine which are the best job boards for recruiting that they should focus their recruiting budget on to achieve maximum results.
- LinkedIn delivers the highest quality of applicants at an affordable price range.
- Indeed delivers the highest quantity of applicants at an affordable price range.
- Craigslist is the least expensive, but delivers lower quantity and quality of candidates than other job boards.
LinkedIn Delivers High Quality and Quantity of Applicants
When taking into consideration the quality and quantity of applicants each job board delivers, as well as the cost of these job boards, LinkedIn and Indeed are the forerunners. Recruiters report that LinkedIn delivers by far the highest-quality applicants at a medium cost—as well as a high quantity of applicants, second only to Indeed (and not by much).
LinkedIn Delivers the Highest Quality of Applicants
We asked recruiters to rate the quality level of the applicants they receive through each job board. According to our survey, the majority (40 percent) of recruiters note that LinkedIn delivers “high-quality” applicants.
Quality of Applicants
The runners-up, CareerBuilder and Indeed, were described as delivering “high-quality” job candidates by only 17 and 13 percent of recruiters, respectively. On the other end of the spectrum, Monster, Craigslist and Glassdoor delivered the fewest “high-quality” candidates.
Indeed Delivers the Highest Quantity of Applicants
Another key consideration needed to determine a job board’s worth: How many applicants does it deliver? When we asked recruiters to rate each job board in terms of how many candidates they received from it, Indeed came in first place, with 30 percent of recruiters saying the site delivers a “high quantity” of applicants. In second place, with 27 percent, was LinkedIn.
Quantity of Applicants
In terms of quantity, Monster was a much closer runner-up than when delivering quality candidates. Twenty-four percent of respondents said that Monster delivered a “high quantity” of candidates, compared to just 8 percent giving the job board high ratings for “high-quality” candidates.
Craigslist Is the Least Expensive Job Board Option
Of course, one of the most crucial components when choosing which job boards to invest in is cost. We asked recruiters to rate each job board as “low cost,” “medium cost” or “high cost.” Craigslist was the least expensive of the job boards, with 42 percent of recruiters noting that the site was “low cost.” In second place was Indeed, with 29 percent.
Recruiters seemed torn on their rating of LinkedIn’s cost, with an almost equal percentage of recruiters rating the site as “low” (21 percent), “medium” (23 percent) and “high cost” (23 percent). This may be due to the different plans offered to recruiters by LinkedIn—monthly plans can vary from free all the way up to $899 per month.
Job Board Costs
On the other hand, Monster and CareerBuilder were the most likely to be rated as “high-cost” options. Only 9 percent of recruiters rated Monster “low cost,” while 27 percent said the job board was a “high-cost” option. Results were similar for CareerBuilder, with 8 percent rating the site “low cost,” while 23 percent said it was “high cost.”
Most Effective Board Varies by Job Level
In addition to asking recruiters to rank these job boards based on the quantity and quality of applicants delivered, as well as the overall price, we asked for their opinion on how effective each job board was for recruiting jobs of varying levels of responsibility.
As it turns out, according to the recruiters who took our survey, Indeed, CareerBuilder and Craigslist are most effective for recruiting candidates for entry-level positions.
Moving up in levels of responsibility, recruiters noted that LinkedIn and Indeed were the most effective job boards when seeking candidates for mid- and senior-level positions.
But while LinkedIn and Indeed were rated similarly in their effectiveness when recruiting for mid-level positions, when it came to senior-level positions, LinkedIn jumped ahead. Thirty-seven percent of respondents said LinkedIn was “very effective” for recruiting for senior-level positions, compared to just 11 percent rating Indeed as “very effective” for sourcing senior-level candidates.
Meanwhile, recruiters noted that Craigslist was the least effective for recruiting candidates for positions at higher levels of responsibility. In fact, 33 percent of recruiters noted that this particular job board was “not effective” for recruiting senior-level positions, while 52 percent did not even use Craigslist to recruit for these types of positions.
Recruiters Planning to Invest More in LinkedIn and Indeed
Finally, we asked recruiters about their projected use of these job boards over the next year. Nineteen percent of respondents said they planned to invest more in LinkedIn, while 13 percent said they were planning to spend more of their recruiting budgets on Indeed.
Contrarily, when it came to Monster, Craigslist and Glassdoor more recruiters planned to invest less in these channels over the course of the next year than those who planned to spend more on them. For instance, 22 percent of recruiters said they planned to spend less on Monster, while only 3 percent said they planned to spend more.
According to the recruiters who took our survey, LinkedIn and Indeed are the most affordable and effective options for recruiting mid- to senior-level employees. Both of these job boards ranked well when it came to delivering a high quality and quantity of applicants at a mid-range price point.
When it comes to entry-level positions, Indeed, again, was most effective. However, CareerBuilder and Craigslist tied for second place. Of these two options, recruiters noted that Craigslist was considerably more affordable.
There are many job boards available, but not all will serve your company’s specific needs. Questions regarding the quantity and quality of candidates they deliver, their cost and what types of positions you’re recruiting for should help you determine which job board is best for your needs.
To conduct this survey, Software Advice partnered with independent research firm, Research Now, as well as the Recruiting Process Outsourcing Association and The National Human Resources Association to collect 150 responses via email invite from human resources recruiters in the U.S. and Canada in early June 2014. Software Advice has no financial relationship with any of these organizations, and all responses were obtained in a fair and anonymous manner.