Microsoft Dynamics CRM Software for Retail

Microsoft Dynamics CRM is a customer relationship management (CRM) solution for mid-market and enterprise organizations. It offers industry-specific solutions that meet the needs of various industries, including government, financial services, manufacturing, healthcare, retail, and education, to name a few. The latest release of Dynamics CRM 2011 is a global solution offered in 41 different languages and is ideal for organizations that are committed to the Microsoft stack.

Microsoft Dynamics CRM offers strong capabilities in sales force automation, customer data management, marketing automation, customer service, and analytics. Notable improvements with the Dynamics CRM 2011 roll-out include an improved user interface (UI) and custom dashboards. The new UI requires fewer clicks and has better visualizations. It also provides role-based views to personalize the user experience. Pre-packaged dashboards are available, but users can also create custom ones for monitoring business and personal performance. With the release of the Microsoft Dynamics Marketplace, users have access to hundreds of applications that can easily be integrated to increase functionality and enhance their CRM solution.

Microsoft Dynamics CRM has a true multi-tenant architecture and is offered in both on-demand and on-premise deployments. It operates on the .NET framework, allowing developers to integrate other applications using web services technologies. The 2011 release offers native integration with Microsoft Dynamics NAV and SharePoint. This increases interaction between front and back office applications, resulting in an overall boost in productivity. The Microsoft Dynamics Marketplace provides a single location for developers to create and publish their products developed on the .NET platform, all of which can be easily integrated into Dynamics CRM to enhance the solution.