Since 1999, Magenta Technology has been one of the leading providers of real-time scheduling tools. Maxoptra, their web-based Transportation Management offering, gives smaller companies a simple, cost-effective tool to manage fleets and optimize routes.
When it’s time to plan routes, users can upload orders or enter them manually. Choose to build schedules manually or allow Maxoptra to build them automatically, within seconds; Maxoptra can account for multiple parameters and constraints in the automatic scheduling mode, including vehicle specifics, driver specifications, preferred delivery time windows and drivers, order types, and more. Routes, drivers, and driving times can easily be adjusted and swapped as needed.
After schedules are created, they’re dispatched directly to drivers using Android, iOS, Windows mobile, and Tom Tom navigational devices. Since the navigation devices estimate driving times, dispatchers have accurate arrival time information. The system automatically recognizes and highlights route issues like excessive driving time, extended mileage, and delivery time variance; signatures of product receipt can be captured directly from the driver’s mobile device.
We really like the accessibility of Maxoptra to smaller companies. It doesn’t require a large upfront investment, and operating costs are low. Since it’s web-based, there is no need to install hardware or software, and it can be easily accessed many devices already in-use by drivers. Maxoptra has an intuitive interface; very little training is typically needed. We recommend it for the Consumer Packaged Goods and Food & Beverage verticals, and find that it can offer reduced operating costs through improved vehicle and staff utilization, better customer service, more accurate reporting, and increased visibility. It can also help companies lower their CO2 emissions.