We've helped hundreds of companies find customer loyalty software to improve customer loyalty programs and track and manage rewards. How does it work?

Customer Loyalty Program Software


 
Yotpo logo
 
Yotpo is a cloud-based content marketing platform that provides e-commerce sites with functionality for reviews, ratings, questions and answers, as well as other forms of user-generated content. Yotpo simplifies the customer review... Read More
Rating:            (68)
Rating:
        (68)
Price:
Platforms:
Deployment:
Business Size:
S
M
L
Yotpo is a cloud-based content marketing platform that provides e-commerce sites with functionality for reviews, ratings, questions and answers, as well as other forms of user-generated content. Yotpo simplifies the customer review... Read More
 
Social Spiral logo
 
Social Spiral is a customer loyalty management solution that offers reward points management, electronic coupons, membership management and analytics within a suite. The software is available for deployment in the cloud and features... Read More
Rating:            (9)
Rating:
       (9)
Price:
Platforms:
Deployment:
Business Size:
S
M
L
Social Spiral is a customer loyalty management solution that offers reward points management, electronic coupons, membership management and analytics within a suite. The software is available for deployment in the cloud and features... Read More
 
Kangaroo logo
 
Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management and analytics within a suite. Kangaroo... Read More
Rating:            (15)
Rating:
       (15)
Price:
Platforms:
Deployment:
Business Size:
S
M
L
Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management and analytics within a suite. Kangaroo... Read More
 
iVend Retail logo
 
iVend Retail is an end-to-end omnichannel retail management solution that covers everything from point-of-sale (POS) to back office to head office operations. Setup can range from a single outlet to a multi-geography store environment,... Read More
Rating:            (10)
Rating:
        (10)
Price:
Recommended:
88%
Platforms:
Deployment:
Business Size:
S
M
L
iVend Retail is an end-to-end omnichannel retail management solution that covers everything from point-of-sale (POS) to back office to head office operations. Setup can range from a single outlet to a multi-geography store environment,... Read More
 
Loyverse POS logo
 
Loyverse POS is a cloud-based, mobile point-of-sale (POS) solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read More
Rating:            (150)
Rating:
       (150)
Price:
Recommended:
93%
Platforms:
Deployment:
Business Size:
S
M
L
Loyverse POS is a cloud-based, mobile point-of-sale (POS) solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse... Read More

Call us for a free FastStart Consultation: +1 888 918 2748


 
SailPlay Loyalty logo
 
SailPlay Loyalty is a loyalty program management system designed for companies of all sizes that offers customer relationship management (CRM), email and text message marketing and analytics. The product is available both in cloud-based... Read More
Rating:            (4)
Rating:
       (4)
Price:
Platforms:
Deployment:
Business Size:
S
M
L
SailPlay Loyalty is a loyalty program management system designed for companies of all sizes that offers customer relationship management (CRM), email and text message marketing and analytics. The product is available both in cloud-based... Read More
 
Preferred Patron logo
 
Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a... Read More
Rating:            (42)
Rating:
       (42)
Price:
Platforms:
Deployment:
Business Size:
S
M
L
Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a... Read More

 

Buyer's Guide

by Justin Guinn,
Market Research Associate


You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.

It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.

“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”

-Chris Luo, FiveStars

Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.

This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.

Here’s what we'll cover:

What Is Customer Loyalty Program Software?
Common Features of Customer Loyalty Software
The Impact of Customer Loyalty Programs
Strategies for Increasing Millennial Participation
Recent Events You Should Know About

What Is Customer Loyalty Program Software?

The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.

Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.

Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.

Reporting and analytics capabilities for identifying trends in the program round out the core features.

Common Features of Customer Loyalty Software

We’ve created a list of the most common loyalty program software features included in many popular systems:

Rewards management This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.
Customer relationship management (CRM) The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.
Member portal Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.
Mobile app A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.
Card management Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.
Integrations Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout.

The Impact of Customer Loyalty Programs

Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:

  • Eighty-seven percent of shoppers say they want loyalty programs. Consumers are eager to earn points and rewards for shopping with their favorite brands.
  • Sixty-nine percent of adults are more likely to use their loyalty card if it’s on their phone. Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.
  • Seventy-three percent of loyalty programs members are more likely to recommend brands with good loyalty programs. When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.
  • Millennials are 2.2 times more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points. Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.

Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015

Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.

Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points
Likelihood among Millennials to post about hotels on social media to earn points

We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.

Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.

Recent Events You Should Know About

Hilton revamps loyalty program akin to airlines. Hilton Honors, the hotel giant’s loyalty program, has undergone some changes. Members can now book using a combination of money and points, pool points and even spend their points on Amazon.com. This change highlights a new trend of making loyalty programs more flexible for consumers.

Generation Z presents challenges for brand loyalty. Many statistics for millennial consumers are available, but marketers are now trying to decipher how the next generation behaves. Early studies show that Generation Z, those born after 1994, seem to be less brand loyal and prefer to spend money on experiences rather than material goods.

 

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

Call now for advice: +1 888 918 2748
Software Advice Advisors
×