Connect with Qualified Buyers in Your Market

Have More Questions?

Contact our Business Development
Team for more detailed assistance:

Samarra Davis

samarra@softwareadvice.com
(512) 364-0126 (direct)
(800) 918-2764 (toll free)




“This very first lead you sent our way converted to a sale within 72 hours. Needless to say, we are pleased with the result and thank you for the excellent referral.”

- Dave Martin
Executive Jeweller

“I wanted to drop you a note of thanks. Your service has been good to us and we appreciate it. If your ears were burning, I used Software Advice as an example in an email I just sent to my team discussing some of the fundamentals of prospecting activities. I think you guys do a nice job matching the prospects to the vendors.”

- Sean Connors
POS Prophet Systems

“Just wanted to let you know that we are pleased with the quality of leads you have been providing my company. We have closed a few of them already. Thank you very much and looking forward to continued business with you.”

- Andy Beaudet
UpFront Software
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Software Advice matches software buyers with vendors that can meet their needs. We're able to offer this service to buyers for free, because software vendors pay us on a "pay-per-lead" basis. Buyers get great advice. Sellers get great referrals.


Why It Works

Our service works - for buyers and sellers - because we put the buyer first. We take the time to talk to each buyer by phone.


We ask them about their organization:
  • What industry are they in?
  • More specifically, what segment of that industry?
  • How big is their organization (e.g. revenue, employees, location)?

We ask them what they need from new software:
  • What functions should it perform?
  • What features should it have?
  • Do they want a "full suite" or "best-of-breed" system?

We talk technology, at their level:
  • Do they want software "on-premise" or "web-based"?
  • Do they needs to support a certain database or operating system?
  • Do they need to integrate to existing systems?

We understand their budget and purchase time frame:
  • Do they want to pay up-front or subscribe over time?
  • How much are they willing to spend?
  • Beyond software, what training, support and hardware will they purchase?

What It Costs

Software Advice works on a pay-per-lead (PPL) basis. Software vendors pay us for each referral we make for them. We bill each month for the referrals we made in the previous month. We have no other fees to sign up, none to keep it going and none to cancel. It's that simple.


Leads range in price based on the size of the software buyer's organization. Contact us and we're happy to share a detailed pricing schedule for your industry.


Importantly, we don't lock you into a fixed term or require any minimum financial commitment. Highly specialized vendors may receive fewer leads, but they only pay for those leads. Meanwhile, we have the reach and web presence to meet the demands of larger vendors that are addressing a wide range of market segments.


Our ability to serve the smallest to the largest vendors goes back to putting the buyer first. Even specialized vendors with tight marketing budgets can participate in our program. Therefore, software buyers are matched with the best vendors, not just those that can afford to market to them.