SeatAdvisor Box Office (SABO) is a cloud-based ticketing platform that enables venues to sell tickets to their customers. The solution allows businesses of all sizes to provide ticket booking through various channels including walk-up counters, online ticket sales, kiosks and over the phone.
SeatAdvisor Box Office enable organizations to bundle events and create discount packages for their patrons. SABO’s reporting and analytics tools track customer purchasing history to help identify buying trends and customer preferences. The reservations tool allows attendees to reserve seats and also enables venue staff to deactivate reservations if patrons fail to attend.
SeatAdvisor Box Office provides additional features which include automatic renewals, interactive seating maps, multiple ticket purchase and configurable reservation parameters. The solution offers integration with social media platforms and partners with various e-commerce gateways for online payment processing.
Cyndie from Rappahannock Foundation of the Arts
Employees number: 2-10 employees
We had a manual system and this really helps to automate the ticket and subscription process so we can be efficient.
The ease of the software setup it is very logically laid out and easy to follow and great knowledge base.
We need a few changes one big thing no second name for the patron which is very negative to our customers. Renewals not exactly what we thought but the subscriptions system works great.
Tammy from North Iowa Area Community Auditorium
I just wanted to send a huge shout out and THANK YOU to the staff at SABO. You have all been so great in helping us, mainly me, understand your system, make our dreams work and get me through any struggles I make. Any question or problem¿which isn't a problem with the software it is a problem with my untechy mind is dealt with amazing help and compassion. I hope you realize how great you are and what a benefit I find in your assistance in any thing I need. You get back to me so quickly either by email if possible or by phone if needed, I don't feel like we are 2 time zones apart. We have so enjoyed the change to SABO and our patrons seem to like the ease of purchasing tickets and things we able to do send out email reminders of a show time, email a confirmation of an order and just being more user friendly. The transfer of information from our prior software to SABO and setting our new season was very easy. We are starting our 2nd year with SABO and are very happy with everything. Customer Service and Technical help are fantastic.
Thanks for having my back and look forward to working with all of you in present and the future.
Steve from Davis Musical Theatre Company
Employees number: 2-10 employees
The customer service is the best in the industry. They make you feel like you are their only client!
Ease of use, great back office and web presence, and great customer support
None that I can find in 6 plus years
These people have the best product in the industry. Other ticketing companies have tried to get us to use their services but they don't compare to SeatAdvisor in terms of functionality, support or price point.
Emily from Cleveland Institute of Music
SABO really works for what we do at the CIM. We do a mixed bag of general admission and reserved seating that require tickets which are free or paid. SABO gives us the opportunity to create these events and make them available to our patrons online 24/7. "Batch Print" is a wonderful feature to have when creating the will call. It prints all the tickets in alphabetical order according to disposition. Another feature that is helpful to our business is the reporting feature. I find the "patron profile" report particularly useful information from each performance. The reports can be used on both paid and free concerts, and there are a dozen of different reports to choose from or even customize, if needed.
On the whole, SABO works very well for the work we do at CIM. It's given us great tools to use in our back office reporting, and has finally given us an online presence that our audience is responding too. I recommend SABO to the small arts institution that has 15-30 events in a year. It is an affordable and capable ticketing system.
Steve from Davis Musical Theatre Conpany
With 37 years of IT, and 45 years of theater (32 years as a producer). I have used several different computer based, and web based ticketing programs. SABO, is (according to our patrons and myself) the most powerful, easiest to use. Their customer service is unmatched, and even though we are a small community theater company, they make me feel like I am their only customer. Never feel rushed, never feel like a burden. Thank you, SeatAdvisor!!!
Lisa from Centrum Foundation
For more than 10 years we ticketed our 1,200 seat venue manually - three tier reserved seating with multiple package options, ACCESS services, holds, and various comps. While it was a lot of tedious hands on labor, it was exactly appropriate to the level of electronic skill our box office manager possessed. Annual audits were accomplished by counting torn stubs.
Moving into the 21st century meant finding a software system that could accommodate both an inexperienced operator and a complex ticketing structure. In hindsight it would have been best to ask one of our more computer literate staff to manage the initial set up. Instead we assigned the entire organizational and event set up to our box office manager.
What followed was a series of marathon phone consultations between SABO tech support and our office that went on for several days. It is not an exaggeration to say that the gentleman on the SABO end was heroically patient and great at his job.
Ticket sales have since been moved to my department, and eight years later I can see where better information and skills on our side would have resulted in a more efficient setup. Having said that, the software has evolved in both capacity and flexibility enough that our early mistakes have been overcome by computer savvy box office management on our side working with an consistently responsive, friendly, knowledgeable tech support staff on the SABO side.
We have set up a second organization to manage a new trial concert series selling independently of our established programming.
We created an "exclusive" series of van shuttle tickets shown in a different window than the concert tickets to avoid confusion.
SABO created an icon to help patrons distinguish between adding tickets and adding van rides.
Our development department is slated to try the new fundraising module.
We are using a questionnaire for the first time to support a recently received grant.
SABO continues to provide everything we need, including excellent support to us and customer service to our patrons.
David from Algonquin Arts Theatre
- Straightforward to use. Has more tools & features than we ever use.
- Adaptable, with updates often developed at the suggestion of users.
- Responsive support.
- Cost effective.
- Fundraising Functionality is still limited, though is being addressed.
- Managing price structures is labor intensive (but this is the case with many platforms)
- Reporting is a little bit clunky at times. It takes time to understand reports and how data/sales are reported.
Marieke from City of Palo Alto
SeatAdvisor has worked well for our ticket processing needs at the Children's Theatre. The system is fairly intuitive, requiring minimal training for new users. We look forward to upgrades that will improve searchability and database functions.
Pete from SEMO District Fair
After set up daily use is simple and easy to use. We do not use or plan to use in the near future all the bells and whistles the program offers. other do I am sure so they are needed to complete the software program. If maybe there was a level one or level two type thing that included all the possibilities at level one and not so many at level two or something like that. we can work with it as is.
Customer service as good as it gets. issues sent via e-mail were answered within minutes and for right on to get us past the roadblock.
Jennay from Orrchestra Kentucky
When we run into any issues with seat advisor, we are met with efficient and helpful technicians.
Kyle from Dallas Bach Society
The Dallas Bach Society has gone through a number of different ticketing solutions, and to be honest, almost all of them left a great deal to be desired! In 2012, we began a search for a new ticketing solution and came upon SABO. We were impressed then with the flexibility, reporting features, Patron management and integrated marketing. When the problems with Java occurred we were very concerned because our online ticket sales dropped to about 25%, which meant that our phones were ringing off the hook because people could not purchase online. As you all know that was a very trying time. With the new enhancements and re-designs now our online sales is at about 90%!
The thinks we are most impressed with are the Patron Management features of automatically assigning attributes based on certain criteria. This is vital as we are a membership organization and we have to keep track of patrons who make donations of $50 or more. SAGO does this seamlessly! The second thing we are thrilled with is the Online Sales flow. Our patrons are very happy with the look, feel and ease of use of online purchasing. This alone has saved the organization a great deal of money! We constantly use the reporting features to keep track of Sales trends and sales volume. We also are impressed with the new MPP feature and plan to utilize it for special pricing events!
On the side of things that we would like to see improved, are the Marketing integration. We moved away from VerticalResponse because of ease of use in reference to organization branding was just about impossible to achieve. We now use MailChimp, but SABO does not integrate with the product and we would love to have the option to choose different E-Blast providers.
Our other item that we would really like to see enhanced is the ability to scan in tickets without the use of the antiquated scanner attachment for the old iPhones and IPads. With the new iPhone 5 - 6 and the high resolution cameras most companies have done away with the attachments. We would love to see this happen with the SABO app.
Gary from Circle Square Cultural Center
One of my personal pros working with SeatAdvisor, support is always there to assist me. I really don't have any cons. At least none that I've experienced at the moment!
Adam from Moody Bible Institute
The pros are the customer service and commitment to constant improvement. The cons are probably more related to interface. I have internal clients who shy away from it because of the UI. Also, navigating the backoffice/admin has a real learning curve due to limited UI and walk-throughs, however that has improved over the years.
Emily from Cleveland Instititue of Music
SABO has been a transition into 21st century ticketing for the Cleveland Institute of Music. We have been able to make great strides by offering tickets online, having a secure way to process sales, and creating a patron database. Since we are only in our 2nd year of use with SABO, there are many aspects we plan to use in our future ticketing here at CIM. During my training I was made aware of these additional features, and assured by the trainer that he would be happy to assist me when we decided to implement them.
Melissa from Harvard-Westlake School
SABO has made the ticketing process for Harvard-Westlake School so easy. From a computer, phone, or any kind of mobile device with all types of browsers you can purchase tickets to events and access the back office to make sales and edit information. The cloud based system is definitely the way to go as far as ease of use and accessibility. Training for the system and customer service are wonderful, and the employees are helpful and patient. Customer service response time is immediate and they are extremely knowledgeable about every detail of the system and can assist and walk you through how it works. SABO is a wonderful ticketing system that will work with your needs to promote and sell tickets to your events.
Debby from Middlebury College
Although there was a learning curve, I am very happy with the software. Many of the little annoying things have been ironed out in the latest versions. I especially like how quickly customer service gets back to me after starting a case. And Clarisse is fabulous!
Had a great interview with Terry Christensen.
Gregg from Rochester Opera House
I have been very pleased with SABO especially since they changed from Java to HTML.
Selling tickets is very easy and the accuracy of reports is exceptional. Support has been terrific for any of the little problems that I have had.
John from Spring Lake Theatre Company
Since we first implemented SABO in 2007, our organization has come a long way utilizing technology with our ticketing and online sales. The implementation process was very straightforward, with the largest obstacle being our internal volunteers adapting to the change from paper tickets. The training was done remotely though online collaboration and desktop sharing tools, which still continue today for any support needs which may arise.
The SABO interface and seat maps are very clean and professional looking. While we are a small non-profit community theater with 360 seats, we only use a small portion of the functionality. For example, we don't have a need for setting up portals and barcode scanning of tickets at the door as larger venues would use.
Setting up new events for our six show season, including the creation of three subscription plans is relatively easy. Fortunately, we set up our season once per year, but adding special events or additional performances on the fly takes no time at all.
One area we need to take a look at is the email integration with Vertical Response in hopes of sending out automated pre and post performance emails to ticket holders with relevant information including location, parking, and local dinner show specials with area restaurants.
While the per ticket and credit card gateway authorization charges can get high for a small non-profit such as ours, we still feel that SeatAdvisors offers a superior product compared to the competition.
Loni from Wisconsin Lutheran College
I have been using SABO for nearly 7 years, and I am very satisfied with the product and support. The software is very user friendly which makes training a smooth process. I manage a performing arts center attached to a college, and SABO is the perfect fit for our staff and patrons. Creating events and changing event details is an easy and efficient process. Support has been great! I have never had a problem reaching someone for help when I needed it. SABO is also committed to continually improving and enhancing the features, and it is great to know that they are willing to work with their customers to provide what we need for our venues.
Eric from Oswego CUSD 308/ OEPAC
Alot of flexability in creating tickets, as far as setting up different price scales and discounts.
Rep was always willing to help as is customer service. But they are not always available, so it could take days before conversations or fixes can happen.
Somethings just don't work right.
Subscriptions purchases are a different website.
Customers have a hard time using the site when purchasing tickets.
Once and event inventory is generated it hard to change anything about it, should promoters change prices.
Old events never go away in the system. You have to make them inactive one at a time.
It would be nice to have events in a column with check boxes to make events inactive or active.