Software Advice has helped hundreds of businesses choose the right social media platform software to improve and manage their social media accounts. How does it work?

Social Media Platform Software


Sort by:
 
Sort by:
 
Base logo
 
Base CRM is a full-featured web-based solution that allows B2B and B2C sales professionals in many industries to work on the go. It features native apps for most mobile devices and a straightforward price structure.
Rating:            (65)
Rating:
        (65)
Price:
Advisor Recommendations:
130
Platforms:
Deployment:
Business Size:
S
M
L
Base CRM is a full-featured web-based solution that allows B2B and B2C sales professionals in many industries to work on the go. It features native apps for most mobile devices and a straightforward price structure.
 
Top Producer Systems logo
 
Top Producer is a web-based CRM system suited for small companies in the Real Estate and Software/IT industries. The system allows users to users to manage their clients through all stages, from initial contact to closing and beyond. Users... Read More
Rating:            (7)
Rating:
        (7)
Price:
Advisor Recommendations:
95
Platforms:
Deployment:
Business Size:
S
M
L
Top Producer is a web-based CRM system suited for small companies in the Real Estate and Software/IT industries. The system allows users to users to manage their clients through all stages, from initial contact to closing and beyond. Users... Read More
 
SalesNOW logo
 
SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More
Rating:            (30)
Rating:
        (30)
Price:
Advisor Recommendations:
28
Platforms:
Deployment:
Business Size:
S
M
L
SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More
 
SalesOutlook CRM logo
 
SalesOutlook is a user-friendly CRM solution built upon the familiarity of Microsoft Outlook. With the ability to integrate with Constant Contact, the platform delivers a complete customer service and email marketing system.
Rating:            (23)
Rating:
         (23)
Price:
Advisor Recommendations:
18
Platforms:
Deployment:
Business Size:
S
M
L
SalesOutlook is a user-friendly CRM solution built upon the familiarity of Microsoft Outlook. With the ability to integrate with Constant Contact, the platform delivers a complete customer service and email marketing system.
 
Salesforce.com Service Cloud logo
 
Service Cloud from SalesForce is a cloud-based customer service management solution that is designed to initiate customer service activities from anywhere. Built on the Salesforce1 Platform, Service Cloud works to centralize and optimize... Read More
Rating:            (38)
Rating:
        (38)
Price:
Advisor Recommendations:
10
Platforms:
Deployment:
Business Size:
S
M
L
Service Cloud from SalesForce is a cloud-based customer service management solution that is designed to initiate customer service activities from anywhere. Built on the Salesforce1 Platform, Service Cloud works to centralize and optimize... Read More

Call us for a free FastStart Consultation: +27 87 550 3493


 
Propertybase logo
 
Propertybase is a social media and community CRM system that is designed specifically for the Real Estate market. Propetybase can integrate apps that can help attract leads and extend lead engagement to social media.
Rating:            (10)
Rating:
        (10)
Price:
Advisor Recommendations:
5
Platforms:
Deployment:
Business Size:
S
M
L
Propertybase is a social media and community CRM system that is designed specifically for the Real Estate market. Propetybase can integrate apps that can help attract leads and extend lead engagement to social media.
 
Membrain logo
 
Membrain by Upstream offers a sales automation platform with CRM functionality. The system provides pipeline management, prospecting, lead scoring, sales analytics and content management functionality. Membrain users can define buyer-aligned... Read More
Rating:            (7)
Rating:
       (7)
Price:
Advisor Recommendations:
3
Platforms:
Deployment:
Business Size:
S
M
L
Membrain by Upstream offers a sales automation platform with CRM functionality. The system provides pipeline management, prospecting, lead scoring, sales analytics and content management functionality. Membrain users can define buyer-aligned... Read More
 
Canary AMS logo
 
Canary AMS is a CRM system that has customized the Salesforce Platform to cater to insurance agencies. This cloud-based solution works on any device or browser and easily integrates with Facebook, LinkedIn and Twitter.
Rating:            (5)
Rating:
       (5)
Price:
Advisor Recommendations:
2
Platforms:
Deployment:
Business Size:
S
M
L
Canary AMS is a CRM system that has customized the Salesforce Platform to cater to insurance agencies. This cloud-based solution works on any device or browser and easily integrates with Facebook, LinkedIn and Twitter.
 
Socious Online Community logo
 
Socious is a community platform that includes discussion forums, blog management, member profiles, online groups, content management, document sharing and more. The company also provides features for sales, marketing and service.
Rating:            (2)
Rating:
       (2)
Price:
Business Size:
S M L
Platforms:
Deployment:
Socious is a community platform that includes discussion forums, blog management, member profiles, online groups, content management, document sharing and more. The company also provides features for sales, marketing and service.
 
Aspect Zipwire logo
 
Aspect Zipwire delivers cloud call center features in a scalable, user-friendly environment. Its multi-channel inbound and outbound capabilities are a fit for small to enterprise-level organizations, and everything is conveniently... Read More
Rating:            (15)
Rating:
        (15)
Price:
Business Size:
S M L
Platforms:
Deployment:
Aspect Zipwire delivers cloud call center features in a scalable, user-friendly environment. Its multi-channel inbound and outbound capabilities are a fit for small to enterprise-level organizations, and everything is conveniently... Read More

Call us for a free FastStart Consultation: +27 87 550 3493


 
Kareo Marketing logo
 
Kareo Marketing is a web-based platform designed specifically to help medical practices manage their online reputation, marketing, and patient engagement. The system was designed to help practices tackle one of their biggest pain... Read More
Rating:            (1)
Rating:
        (1)
Price:
Business Size:
S M L
Platforms:
Deployment:
Kareo Marketing is a web-based platform designed specifically to help medical practices manage their online reputation, marketing, and patient engagement. The system was designed to help practices tackle one of their biggest pain... Read More
 
Experiture Marketing Platform logo
 
Experiture is an all-in-one marketing automation and customer engagement platform used by small to mid-sized businesses inmany verticals. In addition to creating marketing programs across email, web, mobile, and more - the system... Read More
Rating:            (2)
Rating:
       (2)
Price:
Business Size:
S M L
Platforms:
Deployment:
Experiture is an all-in-one marketing automation and customer engagement platform used by small to mid-sized businesses inmany verticals. In addition to creating marketing programs across email, web, mobile, and more - the system... Read More
 
1CRM logo
 
1CRM is an online or on-premise customer relationship management solution designed for companies with up to 100 employees and users, featuring lead scoring, marketing analytics, inventory management and order management tools.
Rating:            (34)
Rating:
        (34)
Price:
Advisor Recommendations:
6
Platforms:
Deployment:
Business Size:
S
M
L
1CRM is an online or on-premise customer relationship management solution designed for companies with up to 100 employees and users, featuring lead scoring, marketing analytics, inventory management and order management tools.
 
Oracle Sales Cloud logo
 
Oracle Sales Cloud is a sales management application under Oracle’s umbrella of hosted customer experience (CX) products. An emphasis on modern interface design, simplified cloud-based implementation and a highly functional native... Read More
Rating:            (1)
Rating:
       (1)
Price:
Advisor Recommendations:
2
Platforms:
Deployment:
Business Size:
S
M
L
Oracle Sales Cloud is a sales management application under Oracle’s umbrella of hosted customer experience (CX) products. An emphasis on modern interface design, simplified cloud-based implementation and a highly functional native... Read More
 
Oracle Siebel CRM logo
 
An early pioneer in the sales force automation (SFA) space, Oracle Siebel CRM has adapted to technology shifts over the years to remain one of the top customer relationship management (CRM) products on the market. Siebel CRM is a... Read More
Rating:            (3)
Rating:
         (3)
Price:
Business Size:
S M L
Platforms:
Deployment:
An early pioneer in the sales force automation (SFA) space, Oracle Siebel CRM has adapted to technology shifts over the years to remain one of the top customer relationship management (CRM) products on the market. Siebel CRM is a... Read More

Call us for a free FastStart Consultation: +27 87 550 3493


 
Parature logo
 
Parature is a cloud-based customer service solution designed especially for small to midsized businesses (SMBs). Its key strengths lie in its knowledge base, which allows companies to provide self-service options for customers so they... Read More
Rating:            (5)
Rating:
         (5)
Price:
Business Size:
S M L
Platforms:
Deployment:
Parature is a cloud-based customer service solution designed especially for small to midsized businesses (SMBs). Its key strengths lie in its knowledge base, which allows companies to provide self-service options for customers so they... Read More
 
Pega CRM logo
 
Pega CRM is an enterprise-level customer relationship management (CRM) solution by Pegasystems, a leading provider of business process management (BPM) solutions. It includes sales, marketing and customer service applications, complete... Read More
Rating:            (3)
Rating:
         (3)
Price:
Business Size:
S M L
Platforms:
Deployment:
Pega CRM is an enterprise-level customer relationship management (CRM) solution by Pegasystems, a leading provider of business process management (BPM) solutions. It includes sales, marketing and customer service applications, complete... Read More
 
Kayako logo
 
Kayako is a cloud-based customer support platform that integrates various support channels such as email, live chat and phone calls. This integration helps users manage multi-channel customer support and assists with internal and customer-facing... Read More
Rating:            (20)
Rating:
        (20)
Price:
Business Size:
S M L
Platforms:
Deployment:
Kayako is a cloud-based customer support platform that integrates various support channels such as email, live chat and phone calls. This integration helps users manage multi-channel customer support and assists with internal and customer-facing... Read More
 
Nimble logo
 
Nimble offers browser widget and mobile-based sales force automation and social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email... Read More
Rating:            (405)
Rating:
        (405)
Price:
Business Size:
S M L
Platforms:
Deployment:
Nimble offers browser widget and mobile-based sales force automation and social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email... Read More
 
Batchbook logo
 
Batchbook is a cloud-based social customer relationship management (CRM) system that enables small and midsize businesses (SMBs) to create rich customer records. Custom fields allow you to flesh out contacts with detailed information... Read More
Rating:            (4)
Rating:
        (4)
Price:
Business Size:
S M L
Platforms:
Deployment:
Batchbook is a cloud-based social customer relationship management (CRM) system that enables small and midsize businesses (SMBs) to create rich customer records. Custom fields allow you to flesh out contacts with detailed information... Read More

View More Products
 

Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: July 22, 2017


Social media platforms and community software give organizations a way for their users to interact and engage with one another internally in order to share information, make connections and more. We've put together this guide to help you learn more about what this software is and what benefits it can offer. Here's what we'll cover:

What Is Social Media Platforms & Community Software?
Common Features of Social Media Platforms & Community Software
What Type of Buyer Are You?
Market Trends to Understand

What Is Social Media Platforms & Community Software?

Sometimes called social enterprise applications or social business platforms, social community software describes a category of solution that provides internal networks for businesses or communities. Just like Facebook, LinkedIn or Google+ allow the mass public to make friends, share news, engage in discussions and so on, a good social community platform will provide these same capabilities to a particular group of individuals, either within the same business or within a particular market niche.

Common Features of Social Media Platforms & Community Software

At the heart of these systems are very robust database and network capabilities designed to handle the vast quantity of data and connectivity that come through these types of platforms.

There are two main types of applications for social media community software:

Customer-facing community engagement Often, companies use social networks as a value add to customers. For example, there might be a forum for customers to post and respond to each others’ technical questions, or a way to upload templates for other customers to use or a place to discuss innovative ways to use system capabilities. In this way, a company’s customers can interact with each other, forming their own community which improves customer satisfaction and retention.
Internal social business platforms Many companies, particularly once they cross the “large business” threshold (or if they have employees in multiple locations), need an efficient way for their employees to collaborate. An internal platform provides that, allowing employees to expedite communication, network across departments and crowdsource ideas. Blogs, wikis, document sharing and instant messaging are other common ways that an internal platform might be used, often integrating with project management systems to facilitate task allocation and completion, scheduling, performance reviews and so on.

Social community software will often include analytics to allow admins to monitor usage and improve performance, and it also sometimes offers ways to incentivize community engagement—for example, by offering “points” for certain activities. Many of them also have built-in mobile apps, which improves accessibility when employees are traveling or out in the field.

What Type of Buyer Are You?

Sales and marketing focused buyer. These buyers are looking to leverage the value of socialized enterprise applications as it relates to the sales cycle. A system that meets this description will allow for plenty of internal communication, but it’s all geared toward collaborating to giving customers the information they need. Example vendors include Salesforce Chatter, Jive and Yammer.

Customer community developer. These are buyers looking to engage customers after the sale. They’ll prioritize customer-facing community engagement through forums, data sharing or online tech support, although it’s important to note that usually the intraweb is every bit as important as the parts that face the customer. Be sure to consider the program's ability to find and engage engineers, designers and other experts to help nurture the customer experience. Example vendors include Get Satisfaction and Social Cast.

Internal communicator. For a company looking to focus on internal communications, an internal platform will likely be the best way to go. You may or may not incorporate it with a project management, since that only builds on the effectiveness of a social business platform implementation, but it should definitely foster community engagement both within and across departments. Salesforce Rypple is a good solution for this type of buyer.

Social CRM buyer. Many companies looking for a social community platform actually need something much more comprehensive—they might need full CRM capabilities including contact management and help desk; or they might need to combine both customer-facing community engagement and internal communication into a single product. For these buyers a more complete social CRM product may be better. Take a look at products like Salesforce and Oracle.

Social community developer. This describes any number of organizations that wish to create a community. This could be a “social network for filmmakers,” a network for the graduates of a particular education program or a way for your customers to interact with each other. These buyers will focus on a good social community product that’s dedicated for this purpose. Yammer is an example of this type of product.

Market Trends to Understand

Rapid expansion and consolidation. Internal networks are one of the fastest growing trends in marketing and communications today. As they explode in popularity, CRM giants are busy building and acquiring tools to fill this niche, and newer companies are coming in with highly innovative solutions. A classic example of this type of market shakeup is Microsoft’s purchase of Yammer in June 2012. The acquisition garnered a lot of attention, due in no small part to the whopping $1.2 billion price tag, but few have said it was a bad move, considering Yammer generated five million users in four years.

Platform as a Service (PaaS). PaaS gives organizations the ability to develop apps in the cloud. As mobile app use continues to grow and companies look for new ways to leverage their communities, expect this kind of on-demand app-building to become more important to businesses and their customers alike.

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

Call now for advice: +27 87 550 3493
Software Advice Advisors
×