Mailchimp

RATING:

4.5

(16865)

About Mailchimp

Mailchimp is a web-based marketing automation service with millions of users worldwide. The application allows users to share newsletters on various social networks and track customer engagements. The application provides tools to create targeted emails, run Facebook ad campaigns, automate follow-ups and monitor campaign progress, among others. With Mailchimp, users can collect and analyze their email responses. The application offers graphical representations of data and customer interactions in various formats. Mailchimp allows users to design, share and track email newsletters from any location. With interactive drag & drop interface, users can create and share attractive email campaigns. The built-in analytics and reporting functionality allows marketers to monitor...

Mailchimp Pricing

Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

Starting price: 

$13.00 per month

Free trial: 

Available

Free version: 

Available

MailChimp dashboard

Mailchimp Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Mailchimp

1 - 5 of 13,856 Reviews

Tobe

2 - 10 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

Reviewed November 2020

Do Not Use if You Are an Affiliate Marketer

User Profile

Avash

Verified reviewer

Information Technology and Services, 2-10 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed November 2020

One of the Best Email Marketing Software

Mailchimp has helped my business in a significant way. I can create, schedule and send professional emails to hundreds of clients in my contact list in just a few clicks. Being able to choose and edit well-designed templates is a feature that I like very much. Although it wasn't very easy to determine how to work around with Mailchimp at first, with experience - it's not that hard to use it. I have also started using Mailchimp in my personal blog to send emails to potential clients and I am enjoying it. I highly recommend Mailchimp to anyone looking for High-Quality Email Marketing Software.

PROS

I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp. Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy. While I started using Mailchimp just to send newsletters, I have been enjoying other features too.

CONS

In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does. I think the User Interface(UI) can definitely be improved. Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.

Reason for choosing Mailchimp

I was getting an offer from Mailchimp while I wasn't getting one by Getresponse so Mailchimp had an advantage. I also researched a bit and found that Mailchimp has a bigger userbase than Getresponse. I gave Mailchimp a try instead of Getresponse as I didn't need to pay any amount to start using Mailchimp. After I liked Mailchimp, I upgraded my plans.

User Profile

Stephanie

Verified reviewer

Information Technology and Services, 10,000+ employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2023

My journey with Mailchimp automating email campaigns

My overall experience with Mailchimp has been overwhelmingly positive. It has been our go-to solution for email marketing, and its impact on our campaigns has been substantial. The ease of use, coupled with powerful automation features, has not only saved us time but has also allowed us to create more targeted and personalized campaigns.

PROS

Mailchimp's best feature, in my view, is its user-friendly interface coupled with robust automation capabilities. The drag-and-drop email builder simplifies the process of creating visually appealing campaigns, while the automation features empower us to engage with our audience seamlessly.

CONS

Mailchimp is a powerful tool, the pricing structure can become a drawback as the subscriber list grows. The transition between pricing tiers, especially for small to medium-sized businesses, could be more flexible.

Reasons for switching to Mailchimp

The seamless integration with various e-commerce platforms and the ability to create complex automation workflows were key factors that influenced our decision. The switch to Mailchimp was driven by its balance of user-friendliness and advanced functionalities, providing the versatility we needed for our email marketing campaigns.

Rabemananjara

Arts and Crafts, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

5

Reviewed March 2024

Using MailChimp

PROS

A lot of tools, like the creative assistant to page the email

CONS

The management, classification and the sorting of the contacts is note really easy to understand

Anonymous

11-50 employees

Used monthly for less than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed January 2024

Charge, charge you some more when emails haven't even been sent

horrible. I have three businesses, and they will not be used for any of them, every again. All they had to do is refund the $144 they charged me for contact overages during an upload, since I immediately upgraded so I could send the emails - but they chose not to, so I'm disputing the charges and dumping them all together.

PROS

Nothing - bad taste in my mouth with how scummy they are about billing. They are VERY overpriced to begin with, then having to deal with a clunky, outdated interface, THEN when going from free plan and it doesnt charge you for contact uploads, to when you upgrade, then they hit you again for overage on just putting contacts into their system, then charging you to upgrade on top of that - they hit me with a $450 bill for sending one email... think about this

CONS

everything about ethics - or should I say they have ZERO