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Bitrix24

Bitrix24 is an online workspace for small, medium, and large businesses. It features over 35 cross-integrated tools, including CRM, tasks, Kanban board, Gantt chart, messenger, video calls, file storage, workflow automation, and m...Read more about Bitrix24

Solgari

Solgari is a cloud-based contact center and communication solution for small, midsize and large businesses. It caters to financial services, FinTech, e-commerce, retail, logistics, recruitment and government. Primary features incl...Read more about Solgari

5.0 (1 reviews)

Nextiva

FrontRunners 2024

Nextiva brings customers and teams closer by connecting conversations in one AI-powered platform. We connect businesses to all of their conversations, helping them understand their customers in real-time to create personalized exp...Read more about Nextiva

4.6 (746 reviews)

3 recommendations

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GoTo Connect

FrontRunners 2024

GoTo Connect is the all-in-one phone, meeting and messaging software built for SMBs. It boasts an enterprise-class phone system with 100+ features with inclusive minutes for local, long distance & international calls; video and au...Read more about GoTo Connect

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Comm-unity

Comm-unity by NetFortris (formerly Fonality) is a cloud-based communication and collaboration business phone system that caters to all business sizes. Comm-unity scales easily as your business grows, always works when you need it,...Read more about Comm-unity

Answer360

Answer360 is a cloud-based VoIP solution designed for small and midsize businesses. The solution offers call routing, video conferencing, SIP trunking and other call center functionalities. Answer360 offers hosted VoIP phone ...Read more about Answer360

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AVOXI

AVOXI Genius is a cloud-based call center solution that helps small to large enterprises streamline customer service operations and manage business communications. It comes with a centralized dashboard, which enables users to trac...Read more about AVOXI

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Convoso

Convoso’s all-in-one contact center platform generates and converts leads faster using multiple communication channels. The cloud-based solution offers multiple dialing modes (predictive/power/preview) along with two-way texting, ...Read more about Convoso

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Five9

FrontRunners 2024

Five9 is an all-in-one cloud contact center solution for inbound, outbound, blended and omnichannel contact centers world-wide. Powered by Practical AI, Five9 enables agents to provide customer experiences across phone, emai...Read more about Five9

4.2 (460 reviews)

1 recommendations

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RingCentral MVP

RingCentral MVP is a cloud-based business communications solution that offers tools for Messaging, Video and Phone. Core features of the solution include conferencing, auto-recording and unlimited long-distance and local calling. ...Read more about RingCentral MVP

4.2 (1190 reviews)

41 recommendations

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Bright Pattern

Bright Pattern is a cloud-based contact center software solution which helps businesses manage multichannel service including inbound and outbound voice, email, chat, and social media. Bright Pattern scales from 5 to 10,000 concur...Read more about Bright Pattern

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MiCloud Connect

MiCloud Connect (formerly ShoreTel) is a cloud-based VoIP phone system that offers collaboration and conferencing tools to enable information flow within the organization. The solution enables system administrators to manage use...Read more about MiCloud Connect

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Slingshot VoIP

Slingshot VoIP includes automated attendants, employee extension features, predictive dialer, automatic call distribution and more. The solution is cloud-based and provides mobile apps for Android and IOS users. Slingshot can...Read more about Slingshot VoIP

4.0 (1 reviews)

Vonage Business Communications

Vonage Business Communications is a good option for small-, medium-, and enterprise-level businesses that need a scalable, easy-to-use VoIP platform with premium voice clarity and a wide array of solutions for specific business ne...Read more about Vonage Business Communications

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Avaya Cloud Office

Avaya Cloud Office is a cloud-based communications and collaboration solution designed for small to midsize businesses. It features auto dialing, conferencing, screen sharing, instant messaging, and more. Avaya Cloud Office is av...Read more about Avaya Cloud Office

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SendHub

SendHub is a business voice over internet protocol (VoIP) solution. Integrated applications for PBX, Auto Dialer, ACD, CTI, workforce scheduling, softphone, SMS marketing and more are available within the system. This solution is ...Read more about SendHub

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Ooma Office

FrontRunners 2024

Ooma Office is a cloud-based voice + video solution suitable for businesses of all sizes. The platform includes a full suite of business phone features designed to deliver a flawless communications experience and advance team coll...Read more about Ooma Office

4.5 (232 reviews)

41 recommendations

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NetVanta 7100

ADTRAN’s NetVanta 7100 is an IP data networking and telephony solution integrated into one single platform. Designed mainly for small to midsize businesses, NetVanta 7100 is suitable for businesses up to 100 workstations. The solu...Read more about NetVanta 7100

4.0 (1 reviews)

MiVoice Business

Mitel MiVoice Business offers a range of unified communications (UC) platforms designed for both small business and large enterprise needs. MiVoice offers virtualization options and supports both cloud-based and on-premise deploym...Read more about MiVoice Business

4.0 (5 reviews)

XMission Hosted PBX

XMission is a cloud-based hosted PBX solution that offers a set of business services which include web hosting, unified email and collaboration. XMission allows users to retrieve a voicemail from a specific email address. The...Read more about XMission Hosted PBX

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Buyers Guide

Last Updated: March 16, 2023

Every business requires communication within the organization and with customers to achieve their business goals and operations. Technological advancements have redefined how employees connect and collaborate, and interact with customers. Nowadays customers look for a fast and unified way of reaching out to support staff or your employees want to reach out to their team members to resolve issues. When you make a phone call using a traditional phone system or a landline phone it is difficult to settle disputes in a timely manner as you need to jump between applications, put customers on hold, or call them back to answer their questions.

Voice over Internet Protocol (VoIP) systems, or IP telephony, converge all forms of communication such as emails, phone calls, video calls, and conference calls, to the internet. VoIP call technology allows users to connect from home offices and abroad, and remotely utilize the voice, fax, and data services of your office via your intranet.

Given the many options available on the market, choosing the best VoIP service for your business is important. To help you figure out how to find the tool that matches your business needs, we’ve created this buyers guide that has all the essential information relating to VoIP software.

Here’s what we'll cover:

What is VoIP software?

VoIP (Voice over Internet Protocol) software, also known as internet telephony, IP phone, or internet calling, is a solution that enables the transmission of voice telephone calls and other multimedia content through internet networks. With a VoIP service, the voice of the caller is converted into digital packets, compressing the voice signals. These are then encoded into digital signals and transmitted to the receiver via an IP network. At the receiver’s end the digital signals are decoded and converted back to audio signals.

Unlike public switched telephone networks (PSTN), which uses a landline and circuit switched telephony between two points for the duration of call, a VoIP call can be made from any device over the internet. This can be from one phone to another or from a computer to a phone.

Call-routing-in-VoIP.ms-software

Call routing in VoIP.ms software (Source)

Common features of VoIP software

The features vary by product or vendor but most VoIP phone systems have the following in common:

Conference calling

Facilitate virtual conferences that connect multiple people remotely over the phone.

Online voice transmission

Convert your voice into a digital signal, compress it, and send it over the internet. On the receiving end, the digital data is uncompressed into the sound that can be heard through a headset or speakerphone.

Call monitoring

Listen to agents’ calls live to track and improve their performance with the goal of improving customer interactions.

Call recording

Capture or record audio and screen activity associated with phone calls between a customer and an agent. These recordings can be stored, retrieved, evaluated, and assessed for business needs.

Call routing

Place incoming calls in a call queue and distribute these calls to the specific agents based on a predefined set of rules and criteria.

Call screening

Identify incoming calls, such as access to customer caller ID and number of the caller, to decide what action to take and how to initiate the conversation.

Voicemail transcription

Convert audio voicemail messages into text format, which can be sent to the user via email or text message. It is also referred to as ‘speech to text,’ ‘voice to text,’ or ‘voicemail to text.’

Session initiation protocol (SIP) trunking

Enable users to make and receive phone calls over the internet to anyone in the world with a phone number, over the internet.

What type of buyer are you?

Before purchasing a VoIP phone system, you should assess which buyer category you belong to. The majority of buyers fall into the following categories:

  • Small and midsize businesses (SMBs) (up to 500 employees): Buyers in this category are companies that serve a small market and don't have many clients/customers. They often have a strict budget to invest in technologies and hire employees. Due to their limited budgets, they face the challenge of managing front desk operations and reducing customer frustrations. VoIP software can be cost-saving for such businesses as they do not require separate landline phones or telephone hardware. All they need is an internet connection to communicate with their customers.

    They should opt for a software that can transfer and forward calls to personal cell phones, for office, or working remotely. A VoIP system with basic features such as call screening, call routing, automated attendant, and call analytics will be helpful for such buyers. This will help maximize communications across phone systems and simplify customer journeys with better collaboration.

  • Large enterprises (over 500 employees): Unlike SMBs, large enterprises have a complex business environment with a large customer base. Due to the large customer base, customer service agents end up getting huge volumes of queries through different channels such as via phones, emails, text messages, and so on. They need software that can route these huge inbound and outbound calls to different agents and manage calls efficiently.

    A fully featured VoIP platform with conference call, video meetings, and instant messaging features would be beneficial for such buyers. This can help them increase productivity by answering customer questions and communicating with suppliers, clients, customers, and co-workers from anywhere in the world.

Benefits of VoIP software

Listed below are some benefits you can expect from using a VoIP phone system:

  • Better communication: Communication is an integral part of any business whether you are communicating internally with your employees or externally with your customers. VoIP phone calls provide a means of unified communications with your customers by sending/receiving faxes and documents, placing international calls, and more, which can all be done from one device. Moreover, employees can use the same number on their desk phone, laptop, desktop, smartphone, or tablet, which can help address urgent matters from anywhere.

  • Higher scalability: As your business grows, so will your employees, offices and customers. A VoIP solution will grow with your business. Unlike traditional phone systems, you do not need an extra phone line, or separate numbers for new employees (saving you from the cost of buying any expensive hardware). Scalability functionality of such software allows you to expand the number of VoIP lines without downtime to the phone system.

  • Improved security: Encryption, identity management, and call screening features of VoIP software can help you mitigate security threats such as fraudulent phone calls to employees. VoIP provides end to end encryption of calls which makes it difficult for hackers and telecom providers to access your communications.

Key considerations

  • Custom mobile applications: The workforce is now shifting towards a remote working model, which requires companies to deploy software that can run on their employees’ mobile devices. Make sure that the VoIP system you choose offers a mobile app with robust feature set including security, call screening, and voicemail services.

  • Third-party integrations: Integration capability of software allows you to add features and tools to your business processes to respond to market demands quickly. App switching or jumping between applications to send a message, view customer data, or record conversations after the call can be a time consuming task. The VoIP service that you decide to invest in should integrate with your already existing platforms such as help desk software and customer relationship software (CRM) software. This way your support agents can call customers with a single click from the CRM app, record phone conversations and transcribe them automatically, and pass data back and forth between the systems whenever required.

Market trends

Here’s a market trend to keep in mind when selecting a VoIP phone system for your business:

5G communications will enhance the VoIP market: As the VoIP technology is changing how businesses communicate with ultra high definition video meetings, and virtual reality functionalities, the need for a stronger bandwidth has risen. 5G networks provide the ability to make high quality uninterrupted calls from around the world. A VoIP provider who implements this upcoming technology can offer faster speeds, greater network efficiency, significantly lower latency to improve response time, enabling individuals and businesses to have instantaneous communication with co-workers or clients.

Note: The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication.