--- title: "Google Optimize Software Reviews, Demo & Pricing - 2026" description: "Review of Google Optimize Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/ab-testing/google-optimize-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [AB Testing Software](https://www.softwareadvice.com/ab-testing/) / Google Optimize Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Google Optimize Review Custom quote Free version 1 plan On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Google Optimize 4.6 [(16)](https://www.softwareadvice.com/website-optimization/google-optimize-profile/#reviews) Pricing Pricing available upon request Top Alternatives ### About Google Optimize Google Optimize is a website optimization tool that helps businesses with running tests, personalizing their website, and reviewing the results to improve the customer experience. The main features of Google Optimize include audience targeting, multivariate testing, engagement tracking, conversion rate optimization, A/B testing, data visualization, split testing, a visual editor, and statistical analysis. Businesses can benefit from Google Optimize’s A/B testing feature, which allows for testing multiple versions of the same webpage to see what brings the best results. The platform also helps with website personalization for each visitor.  Google Optimize is free to use, and support is offered via a help center and documentation. ## Google Optimize User Interface ## Popular Google Optimize Alternatives Main Product Google Optimize 4.6 [(16)](https://www.softwareadvice.com/website-optimization/google-optimize-profile/#reviews) Ratings Breakdown - 4.44Ease of use - 4.80Value for money - 4.17Customer support - 4.50Functionality Pricing Available upon request Alternative Product [Adobe Target](https://www.softwareadvice.com/ab-testing/adobe-target-profile/) 4.0 [(6)](https://www.softwareadvice.com/ab-testing/adobe-target-profile/#reviews) Ratings Breakdown - 3.83Ease of use - 3.83Value for money - 3.50Customer support - 4.0Functionality Pricing Available upon request Alternative Product [Mida](https://www.softwareadvice.com/ab-testing/mida-so-profile/) 4.6 [(51)](https://www.softwareadvice.com/ab-testing/mida-so-profile/#reviews) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.54Customer support - 4.37Functionality Pricing Starting at $399.00 per month Alternative Product [ConvertCart](https://www.softwareadvice.com/web-analytics/convertcart-profile/) 4.8 [(45)](https://www.softwareadvice.com/web-analytics/convertcart-profile/reviews/) Ratings Breakdown - 4.71Ease of use - 4.80Value for money - 4.91Customer support - 4.76Functionality Pricing Available upon request Alternative Product [Croct](https://www.softwareadvice.com/product/514707-Croct/) 4.9 [(13)](https://www.softwareadvice.com/product/514707-Croct/#reviews) Ratings Breakdown - 4.69Ease of use - 4.54Value for money - 5.0Customer support - 4.77Functionality Pricing Available upon request Alternative Product [Instapage](https://www.softwareadvice.com/website-builder/instapage-profile/) 4.5 [(365)](https://www.softwareadvice.com/website-builder/instapage-profile/reviews/) Ratings Breakdown - 4.58Ease of use - 4.03Value for money - 4.32Customer support - 4.25Functionality Pricing Starting at $79.00 per month ## Google Optimize Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Basic Pricing available upon request No plan information available ## Google Optimize Features - Popular features found in AB Testing A/B Testing Audience Targeting Reporting/Analytics Split Testing - More features of Google Optimize Access Controls/Permissions Activity Dashboard Conversion Rate Optimization Conversion Tracking Data Visualization Engagement Tracking Geotargeting Multivariate Testing Real-Time Data Statistical Analysis Visual Analytics Visual Editor ## Google Optimize Integrations Firebase Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review ## Google Optimize User Reviews ## Google Optimize customer ratings - Overall rating: 4.6/5 - Total reviews: 16 ### Rating distribution - 5 stars: 10 reviews (63%) - 4 stars: 6 reviews (38%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.4/5 - Value for money: 4.8/5 - Customer support: 4.2/5 - Functionality: 4.5/5 --- Have you used Google Optimize and would like to share your experience with others? ### We Should Have Used Google Optimize Sooner. - Overall rating: 5/5 - Reviewer: Brock P. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered In a word. Fantastic! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've known about Google Optimize for a long time, but we didn't see the need to use it. Boy was that a wrong decision. We began using GO as part of a conversion rate optimization initiative and the power of it blows us away. It's incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions. #### Cons Honestly, nothing. The software is fantastic. I can't envision a world where we won't use Google Optimize to improve our ecommerce business. #### Reasons for choosing Google Optimize Google Optimize seemed extremely full featured, simple, and there were a greater number of consultants and freelancers available to help us with our testing on this platform. --- ### A no-brainer for website optimization - Overall rating: 5/5 - Reviewer: Sam H. - Verified reviewer: Yes - Industry: Retail - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros Google Optimize is an obvious solution for anyone looking to improve their website. It's relatively easy to deploy and set up various tests. #### Cons I've had issues with page flicker and the anti-flicker snippet provided by Google frequently times out. It's also difficult to do some more robust testing with Google Optimize. #### Reasons for switching to Google Optimize Google Optimize is free and just as high of quality --- ### Feedback - Overall rating: 4/5 - Reviewer: Arun K. - Verified reviewer: Yes - Industry: Education Management - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: September 2023 - Review source details: This review was submitted organically. No incentive was offered overall its good #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros many features are there.Was able to make seo friendly by 75 % #### Cons Highly expensive and customer support is relatively poor technically --- ### Google Optimize - the first tool you should try to get your hypothesis - Overall rating: 5/5 - Reviewer: Art B. - Verified reviewer: Yes - Industry: Retail - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I love how its integrated with Google Analytics and how great stats are exchangeable between those 2 services. #### Cons I don't like limitation of goals. Goals of AB test has to be a goal in google analytics. #### Reasons for switching to Google Optimize price --- ### Amazing tool for AB testing - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for less than 2 years - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros This tool is simply amazing. It's a shame that Google has decided to shut it down because it was really useful for AB testing and improving website performance and PPC campaigns #### Cons Missing a heat maps feature but can't ask for more for a free tool --- ### Usefulness of Visual Analytics - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros AB testing visual analytics is my favourite feature for now and I am sure other features will also help me alot once I get chance to explore them, when I started using this, the basic agenda was to just test the product and it delivered great results after testing. #### Cons I am unable to use multi product or page while using free version but I think it will be worth it if I buy the premium one. --- ### One of the best free tool for A/B testing - Overall rating: 5/5 - Reviewer: Lianne W. - Verified reviewer: Yes - Industry: Furniture - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Recently, i started using one social proof app and I wanted to test how our store is performing with and without social proof notifications. That is when I came around this tool, I started using it and its super simple. You can create a variant within 5 minutes and also define the events which you want to compare. After using it for a week, I could clearly see the comparison. I wish I had used this tool earlier. Highly recommended tool for A/B testing!! #### Cons I have used it for only like 15 days now and I haven’t found any cons yet. #### Reasons for choosing Google Optimize its free --- ### the best free apps for AB test website with multiple variants - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: November 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I've been using Optimize for about six months now and it's been a huge help. I have tried other AB testing apps but none of them are as comprehensive as Optimize. Optimize is the only one that offers a free service with unlimited variants. I love the design and how easy it is to set up new tests. It also has really good customer service and has never let me down! If you are looking for an AB test app, this is one of the best ones I have found. #### Cons the analytics could be better. Rest everything works fine. --- ### AB testing variants have never been this easy. - Overall rating: 5/5 - Reviewer: Jamila L. - Verified reviewer: Yes - Industry: Real Estate - Company size: 201-500 employees - Product usage: Used monthly for less than 12 months - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I would say if you want to AB test your site variants, then optimize is the best tool for that. And its completely free! #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros As someone who has been doing SEO work for years, the Google Optimize interface is like a breath of fresh air. The AB testing variants have never been this easy to set up and I am really happy with the results so far. If you're looking for a way to improve your website conversion optimization efforts and decrease the amount of time it takes to test your changes, then I highly recommend Google Optimize. #### Cons The tool is free and has so many useful features. So I don't have any negatives that I would like to report. --- ### Great A/B testing tool, for free. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: Used monthly for less than 12 months - Reviewed: July 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Google Optimize has a lot of features to explore, and it's available for free. If you need an A/B testing tool and you already have Google Analytics code on your website, give this a try. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros I'm using Google Optimize's A/B testing feature, and it's working great. In addition, the setup is very easy, just embed "optimize_id" into the existing analytics code, and Google Optimize can be used right away. #### Cons None for now, feature works as intended. --- Showing 1 - 10 of 16 Reviews Load More Reviews ## Google Optimize Popular Comparisons [ConvertCart vs Google Optimize](https://www.softwareadvice.com/web-analytics/convertcart-profile/vs/google-optimize/) ## See what companies are saying about Software Advice