# Google Optimize Software Reviews, Demo & Pricing - 2026 > Review of Google Optimize Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/ab-testing/google-optimize-profile --- [Home](https://www.softwareadvice.com/) / [AB Testing Software](https://www.softwareadvice.com/ab-testing/) / Google Optimize Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Google Optimize 2026: Benefits, Features & Pricing On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Google Optimize 4.6 [(16)](https://www.softwareadvice.com/website-optimization/google-optimize-profile/#reviews) Pricing Pricing available upon request Top Alternatives ### About Google Optimize Google Optimize is a website optimization tool that helps businesses with running tests, personalizing their website, and reviewing the results to improve the customer experience. The main features of Google Optimize include audience targeting, multivariate testing, engagement tracking, conversion rate optimization, A/B testing, data visualization, split testing, a visual editor, and statistical analysis. Businesses can benefit from Google Optimize’s A/B testing feature, which allows for testing multiple versions of the same webpage to see what brings the best results. The platform also helps with website personalization for each visitor.  Google Optimize is free to use, and support is offered via a help center and documentation. ## Google Optimize User Interface ## Popular Google Optimize Alternatives Main Product Google Optimize 4.6 [(16)](https://www.softwareadvice.com/website-optimization/google-optimize-profile/#reviews) Ratings Breakdown - 4.44Ease of use - 4.80Value for money - 4.17Customer support - 4.50Functionality Pricing Available upon request Alternative Product [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/) 4.7 [(262)](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.58Value for money - 4.69Customer support - 4.59Functionality Pricing Starting at $39.00 per month Alternative Product [Zoho PageSense](https://www.softwareadvice.com/website-monitoring/zoho-pagesense-profile/) 4.5 [(17)](https://www.softwareadvice.com/website-monitoring/zoho-pagesense-profile/reviews/) Ratings Breakdown - 4.88Ease of use - 4.56Value for money - 4.13Customer support - 4.76Functionality Pricing Starting at $12.00 per month Alternative Product [BlueConic](https://www.softwareadvice.com/product/453098-BlueConic/) 4.3 [(16)](https://www.softwareadvice.com/product/453098-BlueConic/#reviews) Ratings Breakdown - 3.88Ease of use - 3.88Value for money - 4.31Customer support - 4.31Functionality Pricing Available upon request Alternative Product [ConvertCart](https://www.softwareadvice.com/web-analytics/convertcart-profile/) 4.8 [(45)](https://www.softwareadvice.com/web-analytics/convertcart-profile/reviews/) Ratings Breakdown - 4.71Ease of use - 4.80Value for money - 4.91Customer support - 4.76Functionality Pricing Available upon request Alternative Product [Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/) 4.5 [(29)](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/) Ratings Breakdown - 4.10Ease of use - 3.96Value for money - 3.88Customer support - 4.28Functionality Pricing Available upon request ## Google Optimize Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Basic Pricing available upon request No plan information available ## Google Optimize Features - Popular features found in AB Testing A/B Testing Audience Targeting Reporting/Analytics Split Testing - More features of Google Optimize Access Controls/Permissions Activity Dashboard Conversion Rate Optimization Conversion Tracking Data Visualization Engagement Tracking Geotargeting Multivariate Testing Real-Time Data Statistical Analysis Visual Analytics Visual Editor ## Google Optimize Integrations Google Ads Integration rated undefined from -1 review ## Google Optimize User Reviews Overall Rating 4.6 Ratings Breakdown 5 63% 4 38% 3 0% 2 0% 1 0% Secondary Ratings Ease of Use 4.4 Value for money 4.8 Customer support 4.2 Functionality 4.5 Have you used Google Optimize and would like to share your experience with others? Brock P. Verified reviewer Retail 51-200 employees Used daily for less than 2 years Review source Reviewed June 2022 We Should Have Used Google Optimize Sooner. 5 In a word. Fantastic! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I've known about Google Optimize for a long time, but we didn't see the need to use it. Boy was that a wrong decision. We began using GO as part of a conversion rate optimization initiative and the power of it blows us away. It's incredibly easy to build overlays with different customer experiences and set up split tests to improve our sales and conversions. Cons: Honestly, nothing. The software is fantastic. I can't envision a world where we won't use Google Optimize to improve our ecommerce business. Reasons for choosing Google Optimize Google Optimize seemed extremely full featured, simple, and there were a greater number of consultants and freelancers available to help us with our testing on this platform. Read More SH Sam H. Verified reviewer Retail 2-10 employees Used weekly for less than 2 years Review source Reviewed April 2022 A no-brainer for website optimization 5 Ratings Breakdown 4 Ease of use 5 Value for money 4 Functionality Pros: Google Optimize is an obvious solution for anyone looking to improve their website. It's relatively easy to deploy and set up various tests. Cons: I've had issues with page flicker and the anti-flicker snippet provided by Google frequently times out. It's also difficult to do some more robust testing with Google Optimize. Reasons for switching to Google Optimize Google Optimize is free and just as high of quality Read More AK Arun K. Verified reviewer Education Management 201-500 employees Used weekly for less than 2 years Review source Reviewed September 2023 Feedback 4 overall its good Ratings Breakdown 4 Ease of use 4 Value for money 3 Customer support 4 Functionality Pros: many features are there.Was able to make seo friendly by 75 % Cons: Highly expensive and customer support is relatively poor technically Read More Art B. Verified reviewer Retail 5001-10000 employees Used daily for more than 2 years Review source Reviewed May 2022 Google Optimize - the first tool you should try to get your hypothesis 5 Ratings Breakdown 4 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: I love how its integrated with Google Analytics and how great stats are exchangeable between those 2 services. Cons: I don't like limitation of goals. Goals of AB test has to be a goal in google analytics. Reasons for switching to Google Optimize price Read More VR Verified Reviewer Marketing and Advertising Self-Employed Used monthly for less than 2 years Review source Reviewed December 2023 Amazing tool for AB testing 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: This tool is simply amazing. It's a shame that Google has decided to shut it down because it was really useful for AB testing and improving website performance and PPC campaigns Cons: Missing a heat maps feature but can't ask for more for a free tool Read More VR Verified Reviewer Marketing and Advertising Self-Employed Used weekly for less than 6 months Review source Reviewed January 2023 Usefulness of Visual Analytics 4 Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: AB testing visual analytics is my favourite feature for now and I am sure other features will also help me alot once I get chance to explore them, when I started using this, the basic agenda was to just test the product and it delivered great results after testing. Cons: I am unable to use multi product or page while using free version but I think it will be worth it if I buy the premium one. Read More LW Lianne W. Verified reviewer Furniture Self-Employed Used daily for less than 6 months Review source Reviewed September 2022 One of the best free tool for A/B testing 5 Ratings Breakdown 5 Ease of use 5 Customer support 5 Functionality Pros: Recently, i started using one social proof app and I wanted to test how our store is performing with and without social proof notifications. That is when I came around this tool, I started using it and its super simple. You can create a variant within 5 minutes and also define the events which you want to compare. After using it for a week, I could clearly see the comparison. I wish I had used this tool earlier. Highly recommended tool for A/B testing!! Cons: I have used it for only like 15 days now and I haven’t found any cons yet. Reasons for choosing Google Optimize its free Read More VR Verified Reviewer Information Technology and Services 2-10 employees Used weekly for less than 6 months Review source Reviewed November 2022 the best free apps for AB test website with multiple variants 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Functionality Pros: I've been using Optimize for about six months now and it's been a huge help. I have tried other AB testing apps but none of them are as comprehensive as Optimize. Optimize is the only one that offers a free service with unlimited variants. I love the design and how easy it is to set up new tests. It also has really good customer service and has never let me down! If you are looking for an AB test app, this is one of the best ones I have found. Cons: the analytics could be better. Rest everything works fine. Read More JL Jamila L. Verified reviewer Real Estate 201-500 employees Used monthly for less than 12 months Review source Reviewed December 2022 AB testing variants have never been this easy. 5 Overall, I would say if you want to AB test your site variants, then optimize is the best tool for that. And its completely free! Ratings Breakdown 5 Ease of use 5 Functionality Pros: As someone who has been doing SEO work for years, the Google Optimize interface is like a breath of fresh air. The AB testing variants have never been this easy to set up and I am really happy with the results so far. If you're looking for a way to improve your website conversion optimization efforts and decrease the amount of time it takes to test your changes, then I highly recommend Google Optimize. Cons: The tool is free and has so many useful features. So I don't have any negatives that I would like to report. Read More VR Verified Reviewer Internet Self-Employed Used monthly for less than 12 months Review source Reviewed July 2022 Great A/B testing tool, for free. 5 Google Optimize has a lot of features to explore, and it's available for free. If you need an A/B testing tool and you already have Google Analytics code on your website, give this a try. Ratings Breakdown 5 Ease of use 5 Functionality Pros: I'm using Google Optimize's A/B testing feature, and it's working great. In addition, the setup is very easy, just embed "optimize\_id" into the existing analytics code, and Google Optimize can be used right away. Cons: None for now, feature works as intended. Read More Showing 1 - 10 of 16 Reviews Load More Reviews ## Google Optimize Popular Comparisons [ConvertCart vs Google Optimize](https://www.softwareadvice.com/web-analytics/convertcart-profile/vs/google-optimize/) ## See what companies are saying about Software Advice