--- title: "Heap Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Heap. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Heap is a good fit for you!" source_url: "https://www.softwareadvice.com/ab-testing/heap-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Data Analysis Software](https://www.softwareadvice.com/bi/data-analysis-comparison/) / [Heap](https://www.softwareadvice.com/ab-testing/heap-profile/) / Heap Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/ab-testing/heap-profile/) Reviews # Heap User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 42 ### Secondary ratings - Ease of use: 4.2/5 - Customer support: 4.3/5 - Value for money: 4.5/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 24 reviews (57%) - 4 stars: 16 reviews (38%) - 3 stars: 2 reviews (5%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface. - The thing I love about this platform is its extensive visualization capabilities. - Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps. ## Heap customer reviews Showing reviews 1-25 of 42 (page 1). ### Data Analytics Solutions that Pays for Itself - Overall rating: 5/5 - Reviewer: Shae J. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: December 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. From the sales to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros I love the access to real-time data. It has been instrumental in troubleshoot issues with clients by observing their click history. On multiple occasions, Heap was the tool used to demonstrate to clients that it was their hiccup that resulted in a "bug" or issue and restored faith in our product. I find the reporting feature to be fairly straight forward and easy to narrow to a specific user, time, browser, and more. #### Cons I wish that configuration required less internal dev work. That being said, we have a complex product offering, so our configuration is likely more complicated than most. --- ### Heap cut down the guesswork for following user behavior. - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered We found some interesting user flows and friction points that had not been highlighted in session recordings or support tickets. That resulted in some minor UI changes which really helped the user flow. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Heap effortlessly tracked all user activity on our platform without any manual event tagging, hugely reducing setup time across the board. It allowed us to research patterns of use even posthoc. #### Cons Though the auto-capture is potent, it can get chaotic quickly: cleaning up and labeling events diligently is essential to avoid data overload. --- ### Okay platform for basic analytics - Overall rating: 3/5 - Reviewer: Verified Reviewer - Industry: Banking - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Functionality: 3/5 #### Pros Easy to use once initial set-up is complete. #### Cons Limited analytics. Difficult to set up and charting capabilities/dashboards can be improved. --- ### My first tool for analytics - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: April 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I used Heap when I started my career. The clean interface and visually appealing dashboards made it easier for me to understand the data. The pricing is also very reasonable. #### Cons Not that I can think of right now. At that time, it was the best tool I used. --- ### Heap has paved the way for deeper analytics. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: 1-3 years · daily - Reviewed: June 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Improved how I read user behaviour across the site and gave me a better understanding of the user flow. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did. #### Cons Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless. --- ### The app reviewer - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Internet - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The product is to use most dedicated to using #### Cons I don't like the way this app is setup to.login --- ### Great tool for user tracking and data recollection - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Retail - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Heap was fine. If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics. I also use it for A/B testing. #### Cons Heap can be really tricky and hard to set and config it at first. A/B testing set up take a lot of work, even if it is needed. Also not the cheapest tool out there. --- ### Powerful, but limited - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: March 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 3/5 #### Pros Very easy to understand, even for people without a technical background. Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best. #### Cons Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year). Out of luck if you want to see everything since a specific date. Also, no ability to annotate the reports. --- ### "HEAP A powerful analytics tool" used for data segmentation of users visiting website. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 1001-5000 employees - Product usage: less than 1 year · weekly - Reviewed: December 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Pros:Data segmentationHeap Illuminate A/B testsEasy analysis of the onsite user's interactions & sessions #### Cons Cons:Not so efficient overall product interface The backend UI of the tool is not so smooth.ExpensiveSlow Customer Support --- ### Heap is the best tool to analyze web application users - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 501-1000 employees - Product usage: 1-3 years · daily - Reviewed: February 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I use Heap to analyze the behavior of my web application users. It's easy to create graphs and funnels. #### Cons Not much - Heap is very intuitive and has a ton of flexibility when it comes to displaying charts and funnels. --- ### Super complex but powerful product analytics software - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros I really like that you're able to import data from a million different tools and compare, contrast and run some powerful reports. I'm able to report on the results of different programs across different software pretty easily. #### Cons It's a little difficult to navigate and there are a ton of fields everywhere, but you'll eventually find what you're looking for. Much like any software similar to Heap, it's hard not to create it complex so I can't really dock any points for this, just something to think about. --- ### Great alternative to Google Analytics - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: less than 1 year · weekly - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Heap is really powerful web analytics platform that creates custom dashboards for retrieving the data. The thing I love about this platform is its extensive visualization capabilities. It tracks the user behavior at each step of the journey and helps in CRO. #### Cons The cost of the tool can be a lot higher for small businesses --- ### Great tool for analytics-- if you have a developer background - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Mechanical or Industrial Engineering - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Set up was a breeze as all of the tracking is automatic. #### Cons Unless you have a background as a developer, using this software can be really confusing. --- ### Finally, I can track everything that I couldn't track before - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Telecommunications - Company size: 11-50 employees - Product usage: less than 1 year · weekly - Reviewed: June 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Really helpful analytics tool. I'm not too advanced in terms of javascript/jquery and this tool helps me to track all the events and parts of the websites interfaces on a level I couldn't afford to do this before. #### Cons Might be a bit complicated on the beginning, but the intro tutorial is pretty nice and everything that you need to know from the beginning is included there. --- ### Premium analytics at a premium price - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Telecommunications - Company size: 51-200 employees - Product usage: 3-5 years · daily - Reviewed: June 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great all around service if you can afford it. Their sales, support, and implementation teams are all tier 1. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We mainly chose Heap over Mixpanel for their automatic data capture. It makes everything easier since we don't have to predefine events without asking the engineering team for help. It was also by far the most sophisticated and customizable analytics solution on the market, which helped my marketing team get all the advanced insights they needed. The form tracking was also an excellence touch for monitoring user behavior., #### Cons I want to be very clear that Heap is not for most companies if you grow out of their free trial of 10k sessions per month. If you can't afford over 2k USD per month, then don't bother - because that's their pricing. --- ### The no-brainer go-to when it comes to understanding your UX - Overall rating: 5/5 - Reviewer: Paulo G. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: September 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released. #### Cons If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts. --- ### Every report is entirely real-time. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Research - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps. #### Cons Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data. --- ### A More Intuitive GA Alternative - Overall rating: 4/5 - Reviewer: Rob H. - Industry: Internet - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: August 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time. #### Cons It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again. --- ### Excellent analytics tool - Overall rating: 4/5 - Reviewer: Muzamil T. - Industry: Pharmaceuticals - Company size: 201-500 employees - Product usage: less than 1 year · daily - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros It is one of the best for tracking the customer's journeys and looking at the customers' pain points, offering great UX to visitors. It is great for creating custom reports and dashboards (Offers the ability to track almost everything). Setting up flows is very easy. Does not require implementation engineers a lot while using the tool or setting up new tracking. #### Cons You do need a lot of training to be able to start using the platform. The customer support is a little slow at responding. --- ### It helps institutions understand market trends. - Overall rating: 5/5 - Reviewer: Carrie M. - Industry: Retail - Company size: 1001-5000 employees - Product usage: 3-5 years · daily - Reviewed: January 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Heap has helped us understand customer behavior, produce reports and dashboards, and make better decisions based on precise data and numbers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too. #### Cons Initial setup and staff education take time, but the good returns firms may gain by using Heap tools appropriately are worth it. --- ### A must/have tool to understand user behaviour - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: less than 1 year · daily - Reviewed: December 2017 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software #### Cons I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training! --- ### Great tool for product analysis - Overall rating: 5/5 - Reviewer: Tomas N. - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: 1-3 years · weekly - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It was great experience so far #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy of use, always keep all historic data eventhough you are not using it and haven't defined the query. But it's there waiting! #### Cons - sometimes I want to combine some metrics but its not possible - I can get user identity right away only in some reports --- ### The best Analytics Tool for our startup! - Overall rating: 5/5 - Reviewer: Orlando O. - Verified reviewer: Yes - Product usage: 1-3 years · daily - Reviewed: January 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Now I really know what are my users doing on my website. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs. #### Cons In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers. --- ### Heap Unmatched Visibility for Accelerated Decision-Making - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Market Research - Company size: 201-500 employees - Product usage: less than 1 year · weekly - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Heap is an excellent platform that collect customer data automatically. It capture complete customer behaviors such as what products they shown interest, which category they searched. Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing. #### Cons It Require technical knowledge to understand this platform. It had complex user interface. Exporting data take more time. Integration is limited. --- ### heap review - Overall rating: 5/5 - Reviewer: Yannis S. - Industry: Broadcast Media - Company size: 11-50 employees - Product usage: 3-5 years · daily - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros heap is a very powerful data tracking software. it allows you to follow all the steps related to the journey of users of a website #### Cons even if it presents itself as a better alternative to google analitics, it is however not easy to use ---