# B2B Intent Software Reviews, Demo & Pricing - 2026 > Review of B2B Intent Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/account-based-marketing/b2b-intent-profile --- [Home](https://www.softwareadvice.com/) / [Buyer Intent Software](https://www.softwareadvice.com/buyer-intent/) / B2B Intent Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # B2B Intent 2026: Benefits, Features & Pricing Wondering if B2B Intent is right for your organization? Our Buyer Intent Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview B2B Intent 4.1 [(33)](https://www.softwareadvice.com/account-based-marketing/b2b-intent-profile/#reviews) Pricing Pricing available upon request ### About B2B Intent B2B Intent uses AI to interpret software buyer behavior and predict which companies have the highest intent to purchase software in your categories on Capterra, SoftwareAdvice, and Getapp. Now, you can reduce acquisition and retention costs by aligning sales and marketing on the accounts that matter. HOW DOES IT WORK We help you watch the software categories where your ideal customers shop most and walk you through 5 proven steps to accelerate efficient growth: 1. Integrate intent data into your tech stack 2. Build segments to target your ideal customer profile and target accounts 3. Optimize marketing audiences with your most engaged prospects 4. Alert sellers about opportunities to break in 5. Flag potential churn risks for customer success teams TOP USE CASES - Performance Marketing - Account-Based Marketing - Competitor Displacement - Sales Enablement - Retention - Data Enrichment / Account Scoring INTEGRATIONS Snowflake, Salesforce, Hubspot, 6sense, Linkedin, Marketo Wondering if B2B Intent is right for your organization? Our Buyer Intent Software selection experts can help you in 15 minutes or less. ## B2B Intent User Interface ## Popular B2B Intent Alternatives Main Product B2B Intent 4.1 [(33)](https://www.softwareadvice.com/account-based-marketing/b2b-intent-profile/#reviews) Ratings Breakdown - 4.12Ease of use - 3.83Value for money - 4.38Customer support - 4.03Functionality Pricing Available upon request Get Price Alternative Product [TrustRadius](https://www.softwareadvice.com/buyer-intent/trustradius-profile/) 4.4 [(91)](https://www.softwareadvice.com/buyer-intent/trustradius-profile/reviews/) Ratings Breakdown - 4.12Ease of use - 4.35Value for money - 4.03Customer support - 4.24Functionality Pricing Available upon request Get Price Alternative Product [Lead Forensics](https://www.softwareadvice.com/marketing/lead-forensics-profile/) 4.5 [(251)](https://www.softwareadvice.com/marketing/lead-forensics-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.21Value for money - 4.67Customer support - 4.34Functionality Pricing Starting at $0.01 per month Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(554)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.27Value for money - 4.36Customer support - 4.47Functionality Pricing Available upon request Get Price Alternative Product [ZoomInfo Sales](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/) 4.1 [(319)](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/reviews/) Ratings Breakdown - 4.32Ease of use - 3.55Value for money - 3.81Customer support - 4.25Functionality Pricing Available upon request Get Price Alternative Product [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) 4.5 [(394)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) Ratings Breakdown - 4.47Ease of use - 4.40Value for money - 4.26Customer support - 4.51Functionality Pricing Starting at $49.00 per month Get Price ## B2B Intent Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## B2B Intent Features - Popular features found in Buyer Intent B2B Lead Generation Competitive Analysis Intent Data Lead Notifications - More features of B2B Intent Activity Tracking AI/Machine Learning Alerts/Notifications API Behavior Tracking Content Management Conversion Rate Optimization CRM Customer Activity Tracking Customer Segmentation Customizable Fields Customizable Reports Database Support Data Enrichment Data Import/Export Data Synchronization Data Visualization Demographic/Firmographic Data Email Alerts Email Marketing Event Triggered Actions Marketing Automation Predictive Analytics Prioritization Prospecting Tools Reporting/Analytics Sales Management Search/Filter Segmentation Target Account Identification Third-Party Integrations Web Traffic Reporting ## B2B Intent Integrations Salesforce Starter Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Marketo Engage Integration rated undefined from -1 review Salesforce Platform Integration rated undefined from -1 review HubSpot CRM Integration rated undefined from -1 review 6sense Integration rated undefined from -1 review See all 7 integrations ## B2B Intent User Reviews Overall Rating 4.1 Ratings Breakdown 5 27% 4 58% 3 9% 2 6% 1 0% Secondary Ratings Ease of Use 4.1 Value for money 3.8 Customer support 4.4 Functionality 4.0 Have you used B2B Intent and would like to share your experience with others? JG Joey G. Verified reviewer Computer Software 201-500 employees Used weekly for less than 2 years Review source Reviewed March 2023 Good Utility from Buyer Discovery 4 Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful. Ratings Breakdown 4 Ease of use 5 Functionality Pros: Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays. Cons: The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error. Read More PL Phil L. Verified reviewer Veterinary 1001-5000 employees Used weekly for less than 2 years Review source Reviewed March 2023 Surprised me with results 5 We weren’t initially using Buyer Discovery, we then did a test with it and it came back with amazing results. The proof was in the numbers. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 5 Functionality Pros: This tool helps not just with sales but also marketing and customer retention. Cons: It wasn’t a massive task but setting it up in your Salesforce does take skill. Read More Tn Tehreem n. Verified reviewer Computer Software 51-200 employees Used weekly for less than 12 months Review source Reviewed March 2023 Good tool, didn't work out for us 3 Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Support was really good, Ike guided us through every step of the process Cons: Nothing really. It didn't work out for us Reasons for choosing B2B Intent Due to Gartner's reputation Read More KA Kyleigh A. Verified reviewer Computer & Network Security 51-200 employees Used monthly for less than 12 months Review source Reviewed March 2023 Really smooth interface, easy to sync data to CRM 4 Ratings Breakdown 4 Ease of use 4 Functionality Pros: I really like how smoothly this platform connects with HubSpot. It was really simple to set up the integration and sync data over, which saved me lots of time. Cons: I don't have any complaints about the software itself Read More RP Robert P. Verified reviewer Non-Profit Organization Management 11-50 employees Used daily for less than 12 months Reviewed May 2021 Buyer Discovery Opened Many More Doors 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away. Cons: Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced. Read More RA Rola A. Verified reviewer Computer Software 5001-10000 employees Used weekly for less than 6 months Review source Reviewed March 2023 Highly Recommended 5 Excellent Team! Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The team is really great in following up, the process is easy and the quality of data we get is awesome. Cons: Filtering through the data can take some time, but we do it weekly with ADRs and that keeps everyone involved and aware with real time reporting. Vendor Response Thank you, Rola! It's great to see this level of cross-team collaboration, and our team is excited to be a part of your success. If you haven't already, be sure to ask our team about setting up account alerts in your CRM. Account alerts can help you easily notify reps when new accounts matching your ICP are created in their territory and match the best contacts/leads for prospecting. Replied March 2023 Read More AQ Ahmed Q. Verified reviewer Transportation/ Trucking/ Railroad 1001-5000 employees Used weekly for less than 2 years Review source Reviewed March 2023 Gain Competitive Advantage 4 Ratings Breakdown 5 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: easy to use with good features and filters, 7/10 times desired results were attained Cons: Integration was easy but more filters/information on customers could prove to be useful Read More MF Matt F. Verified reviewer Computer Software 51-200 employees Used weekly for less than 6 months Review source Reviewed March 2023 Buyer Discovery Helps Identify the Right Accounts 4 Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 3 Functionality Pros: Buyer Discovery is easy to set up to help identify the right accounts in market. The tool is easy to use to create filters based on your ICP, create a LinkedIn audiences for advertising, and exporting the list. I've used several intent-based software and Buyer Discovery seems to unearth more accounts than average - TBD if these turn into sales yet. Cons: Buyer Discovery doesn't integrate with my ABM solution like other intent sources do, which makes the data difficult to action upon without creating an independent workflow. There are also shortcomings with firmographic data. The blank data for some accounts creates a challenge to know if the account is in my ICP or not. Read More AR Aaron R. Verified reviewer Accounting 10000+ employees Used weekly for less than 6 months Review source Reviewed March 2023 Amazing Product for first party data! 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It’s a very easy UI | UX! Very simple to implement. Cons: Not flaws so far. This product is amazing. Vendor Response Thank you, Aaron! We appreciate your feedback on our user interface. We're glad it enhances your experience and fuels your marketing goals. Looking forward to following your success with Buyer Discovery! Replied March 2023 Read More SL Susy L. Verified reviewer Computer Software 501-1000 employees Used weekly for less than 12 months Review source Reviewed March 2023 Intent Data & Integrations 4 Ratings Breakdown 4 Ease of use 4 Customer support 4 Functionality Pros: I appreciate the data providing different engagement levels and purchase intent (e.g. High, Low, Medium). Recently leveraging Buyer Discovery intent signals within Demandbase where our teams are able to create Lists and build segments. Cons: In the beginning, the biggest con was having to manually upload intent into Demandbase. Read More Showing 1 - 10 of 33 Reviews Load More Reviews ## B2B Intent Popular Comparisons [TrustRadius vs B2B Intent](https://www.softwareadvice.com/account-based-marketing/b2b-intent-profile/vs/trustradius/)[Lead Forensics vs B2B Intent](https://www.softwareadvice.com/account-based-marketing/b2b-intent-profile/vs/lead-forensics/)[Seamless vs B2B Intent](https://www.softwareadvice.com/account-based-marketing/b2b-intent-profile/vs/seamless-ai/) ## Other Top Recommended Buyer Intent Software [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) **4.5** (554) Recently recommended **0** times [Lusha](https://www.softwareadvice.com/marketing/lusha-profile/) **4.0** (398) Recently recommended **0** times [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) **4.5** (394) Recently recommended **0** times [ZoomInfo Sales](https://www.softwareadvice.com/product/200338-ZoomInfo-sales/) **4.1** (319) Recently recommended **0** times Stuck Between Options? 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