About Influ2

Influ2 is the first person-based marketing solution, using innovative technology to realize account-based marketing strategies. Within the platform, B2B marketers are now able to reach decision-makers from target accounts and see all their engagements on an individual level. The Influ2 platform is vital for account-based marketing initiatives. It enables B2B marketers to engage with the buying committees from enterprise and medium-sized businesses, reaching exact decision-makers instead of a broad, generic audience. Influ2’s software is powered by machine learning, enabling its users to: - target the client’s audience or build a new client list with Influ2’s audience builder - upload personalized marketing content for each buying persona - capture all the interaction...
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Build your custom audience. Create an audience by criteria and/or upload a list as a file or simply connect a CRM system

Influ2 User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

5

Value for money

5

Customer support

5

Functionality

4.5

Showing 7 reviews

User Profile

Elena

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2019

Best sales boost!

It was a pleasant surprise for our sales team!

Pros

Easy to identify hot deals and whom our sales team should contact first.

Cons

More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from.

Martha

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

January 2022

Excellent B2B Target Marketing Tool

With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form.

Pros

Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with.

Cons

The solution would be even better if we were able to see activity real time.

Anonymous

Company size: 51-200 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

January 2021

New ABM Tactic, People based Ads

Great on boarding experience and on going support.

Pros

The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there.

Cons

There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy

Anonymous

Company size: 51-200 employees

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2019

Person-level reporting in ABM!

Very pleasant experience with Influ2 team and the their person-based ads!

Pros

Super helpful tool, it enabled us to catch attention of key decision makers in the accounts we target rather than all company employees.

Cons

Personally I don't like the design, but it doesn't intervene with the functionality

User Profile

Valeria

Verified reviewer

Company size: 11-50 employees

Industry: Computer Software

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

April 2019

Amazing person-based ads tool!

Amazing tool, looking forward to using it more!

Pros

Ability to see report for every person! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot!

Cons

It would help to have templates for banners.

Anonymous

Company size: 51-200 employees

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2020

ABM on steroids

Pros

Our use case is generating awareness among prospects before outreach to bigger clients. Influ2 is special compared to other ABM solutions as we can actually target specific prospects. The software also is quite intuitive to use (persona targets, ad formats, ...) and easy to implement.

Cons

We are still about to see if the personalized approach is actually generating a positive ROI. In that context, what would and influ2 does not offer currently is to get benchmarks on how well our ABM is performing.

User Profile

Stanislav

Verified reviewer

Company size: 11-50 employees

Industry: Internet

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

April 2019

A way in to larger accounts

I really enjoy working with Influ2, it is easy to set up and to understand.

Pros

It was easy to set up a person-based ads campaign. Also the dashboard made it pretty clear which accounts we should approach first and which content they liked the most.

Cons

Would be great to see averages across the industry to better analyze our campaigns performance.