Propensity

Propensity is an account based marketing platform designed to assist small business-to-business growth teams. It aids marketers and sales teams in identifying and engaging with accounts that show high intent. The platform employs intent data to construct specialized audiences of accounts that are actively seeking solutions. Propensity streamlines the process of initiating targeted marketing campaigns across various channels such as advertisements, emails, and direct mail. It also identifies and prioritizes accounts that visit a website and exhibit strong buying signals for sales outreach. Key features of Propensity include marketing playbooks for multi-channel campaign launch, automated prospecting workflows for daily lead qualification, and tools to synchronize mar...