--- title: "Propensity Software Reviews, Demo & Pricing - 2026" description: "Review of Propensity Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/account-based-marketing/propensity-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Account Based Marketing Software](https://www.softwareadvice.com/account-based-marketing/) / Propensity Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Propensity Review From $1,000-$2,000/month Free version Free trial 2 plans Wondering if Propensity is right for your organization? Our Account Based Marketing Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Propensity 5.0 [(2)](https://www.softwareadvice.com/account-based-marketing/propensity-profile/#reviews) Pricing Starting at $1,000.00 flat rate per month ### About Propensity Propensity is an account based marketing platform designed to assist small business-to-business growth teams. It aids marketers and sales teams in identifying and engaging with accounts that show high intent. The platform employs intent data to construct specialized audiences of accounts that are actively seeking solutions. Propensity streamlines the process of initiating targeted marketing campaigns across various channels such as advertisements, emails, and direct mail. It also identifies and prioritizes accounts that visit a website and exhibit strong buying signals for sales outreach. Key features of Propensity include marketing playbooks for multi-channel campaign launch, automated prospecting workflows for daily lead qualification, and tools to synchronize marketing and sales efforts around high-value accounts. These features facilitate awareness creation, engagement driving, and pipeline conversion from best-fit accounts. Propensity combines intent signals with existing customer relationship management and marketing data to enhance account-based strategies. Do you work for Propensity? [Manage this product listing](https://www.g2.com/products/propensity/claim_requests/new?auto=true) Wondering if Propensity is right for your organization? Our Account Based Marketing Software selection experts can help you in 15 minutes or less. ## Propensity User Interface ## Popular Propensity Alternatives Main Product Propensity 5.0 [(2)](https://www.softwareadvice.com/account-based-marketing/propensity-profile/#reviews) Ratings Breakdown - 4.50Ease of use - 5.0Value for money - 5.0Customer support - 5.0Functionality Pricing Starting at $1000.00 per month Get Price Alternative Product [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/) 4.5 [(603)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) Ratings Breakdown - 4.55Ease of use - 4.27Value for money - 4.36Customer support - 4.48Functionality Pricing Available upon request Get Price Alternative Product [RELAYTO AI](https://www.softwareadvice.com/cms/relayto-profile/) 4.8 [(203)](https://www.softwareadvice.com/cms/relayto-profile/reviews/) Ratings Breakdown - 4.71Ease of use - 4.69Value for money - 4.75Customer support - 4.70Functionality Pricing Available upon request Get Price Alternative Product [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/) 4.5 [(399)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) Ratings Breakdown - 4.46Ease of use - 4.39Value for money - 4.24Customer support - 4.50Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/) 4.3 [(720)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) Ratings Breakdown - 3.82Ease of use - 3.85Value for money - 3.95Customer support - 4.28Functionality Pricing Available upon request Get Price Alternative Product [Sendoso](https://www.softwareadvice.com/account-based-marketing/sendoso-profile/) 4.5 [(33)](https://www.softwareadvice.com/account-based-marketing/sendoso-profile/reviews/) Ratings Breakdown - 4.33Ease of use - 4.30Value for money - 4.65Customer support - 4.55Functionality Pricing Available upon request Get Price ## Propensity Pricing and Plans Propensity has two plans. Essential ABM is $1,000.00/mo billed monthly. Strategic ABM is $2,000.00/mo billed monthly. Free versionFree trial Essential ABM $1,000.00 flat rate, per month Designed for those new to ABM with access to our Jumpstart Program to ensure success… Essential ABM plan includes: - Website Tracking - Website De-anonymization - Intent Data - Omnichannel ABM Campaigns - Unlimited Users - Programmatic Display Ads - LinkedIn Ads - Facebook Ads - Marketing Email Distribution - Lead Scoring - ABM Analytics - HubSpot Integration - Salesforce Integration - Account and Contact Enrichment - Dedicated CSM Strategic ABM $2,000.00 flat rate, per month Designed for those who have run ABM in the past, or those who are ready to ramp up their ABM program… Strategic ABM plan includes: - Website Tracking - Website De-anonymization - Intent Data - Omnichannel ABM Campaigns - Unlimited Users - Programmatic Display Ads - LinkedIn Ads - Facebook Ads - Google Ads - YouTube Ads - Marketing Email Distribution - ABM Analytics - HubSpot Integration - Salesforce Integration - Account and Contact Enrichment - Dedicated CSM - Direct Mail - Propensity API - Programmatic Video Ads - Programmatic CTV Ads - Programmatic Audio Ads - Premium Support - Custom Account Scoring - Custom Lead Scoring Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Propensity pricing compare to alternatives? Propensity's starting price is $1,000.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Propensity5.0[(2)](https://www.softwareadvice.com/account-based-marketing/propensity-profile/reviews/) | $1,000.00 /mo | Available | Available | 5.0 | | [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/)4.5[(603)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) | Free | Available | Available | 4.3 | | [RELAYTO AI](https://www.softwareadvice.com/cms/relayto-profile/)4.8[(203)](https://www.softwareadvice.com/cms/relayto-profile/reviews/) | Free | Available | Available | 4.7 | | [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/)4.5[(399)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) | $49.00 /user/mo | Available | Available | 4.4 | | [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/)4.3[(720)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) | Pricing available upon request | Available | Not available | 3.9 | Propensity5.0[(2)](https://www.softwareadvice.com/account-based-marketing/propensity-profile/reviews/) * * * Starting price $1,000.00 /mo Free trial Available Free version Available Value For Money 5.0 - [Seamless](https://www.softwareadvice.com/marketing/seamless-ai-profile/)4.5[(603)](https://www.softwareadvice.com/marketing/seamless-ai-profile/reviews/) * * * Starting price Free Free trial Available Free version Available Value For Money 4.3 - [RELAYTO AI](https://www.softwareadvice.com/cms/relayto-profile/)4.8[(203)](https://www.softwareadvice.com/cms/relayto-profile/reviews/) * * * Starting price Free Free trial Available Free version Available Value For Money 4.7 - [Apollo.io](https://www.softwareadvice.com/product/428803-Apollo/)4.5[(399)](https://www.softwareadvice.com/product/428803-Apollo/reviews/) * * * Starting price $49.00 /user/mo Free trial Available Free version Available Value For Money 4.4 - [Marketo Engage](https://www.softwareadvice.com/marketing/marketo-profile/)4.3[(720)](https://www.softwareadvice.com/marketing/marketo-profile/reviews/) * * * Starting price Pricing available upon request Free trial Available Free version Not available Value For Money 3.9 ## Propensity Features - Popular features found in Account Based Marketing Campaign Personalization Lead Nurturing Lead Qualification Reporting/Analytics - More features of Propensity Activity Dashboard AI/Machine Learning Alerts/Notifications Behavior Tracking Campaign Analytics Campaign Management Communication Management Contact Database Contact Management Content Creation Content Delivery Data Synchronization Lead Management Lead Scoring Marketing Automation Multi-Channel Communication Performance Metrics Personalization Pipeline Management Pipeline Reports Prioritization Real-Time Data Search/Filter Segmentation Target Account Identification Third-Party Integrations Trend Analysis ## Propensity Integrations Salesloft Integration rated undefined from -1 review Salesforce Sales Cloud Integration rated undefined from -1 review Slack Integration rated undefined from -1 review Microsoft 365 Integration rated undefined from -1 review Google Ads Integration rated undefined from -1 review Facebook Business Suite Integration rated undefined from -1 review See all 7 integrations ## Propensity User Reviews ## Propensity customer ratings - Overall rating: 5/5 - Total reviews: 2 ### Rating distribution - 5 stars: 2 reviews (100%) - 4 stars: 0 reviews (0%) - 3 stars: 0 reviews (0%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 --- Have you used Propensity and would like to share your experience with others? ### Actionable Contact-Level Data - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: less than 1 year · daily - Reviewed: October 2026 - Review source details: This review was submitted organically. No incentive was offered The ability to target our prospects at the contact level instead of the account level has given us a lot of measurable value from our ABM efforts. The main reason for this is because we can send our sales team actual leads instead of simply interested accounts and intent data. This is much more actionable for our team. We also love the built in Salesforce dashboards and reporting so our sales team could hit the ground running. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros As a Salesforce user, I love the Propensity iFrame with the account level data. This allows are sales team the ability to see everything about the account from trending intent topics to engaged contacts all in one place. They did not have to learn a whole new system, they simply got a whole lot more information where they were already working. #### Cons The depth of the features and reporting make it a bit of a learning curve when you first get started. --- ### A Smaller ABM Vendor That Punches Above Its Weight - Overall rating: 5/5 - Reviewer: Brittany S. - Industry: Construction - Company size: 1001-5000 employees - Product usage: less than 1 year · daily - Reviewed: September 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review. I’ve worked with the giants in ABM, but Propensity is the rare smaller vendor that punches far above its weight. It delivers faster, listens more closely, and makes the ABM experience genuinely enjoyable. It has become a trusted partner for running account-based campaigns end to end - from targeting to activation to measurement. I look forward to logging in because I know the platform will keep delivering value and evolving alongside my needs. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Propensity is easy to use, fast to implement, and constantly improving. The account scoring and prioritization features are accurate and actionable, making targeting clear. The Salesforce integration is seamless, and the frequent product updates show the team really listens to customer feedback. Their customer support is the best I’ve experienced - fast, thoughtful, and focused on real outcomes. #### Cons Because the product evolves so quickly, it can take some effort to keep up with all the new features. Reporting is strong but still maturing - I’d love to see more advanced customization options over time. --- Showing 1 - 2 of 2 Reviews ## Other Top Recommended Account Based Marketing Software [Gather](https://www.softwareadvice.com/product/104580-Gather/) **4.8** (19) Recently recommended **4** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3046) Recently recommended **3** times [Jira](https://www.softwareadvice.com/project-management/atlassian-jira-profile/) **4.4** (15781) Recently recommended **0** times [Pipedrive](https://www.softwareadvice.com/crm/pipedrive-profile/) **4.5** (3064) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Propensity with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice