Frazer

RATING:

4.7

(144)

About Frazer

Frazer is an on-premise dealer management software that assists used car dealerships with accounting and inventory management. Its key features include form management, tax calculation, prospect management, a customer database and sales tracking. The application comes with a module, which allows teams to add vehicles and costs, search the vehicle screen and create inventory reports. Managers can use this system to enter and track vendors, repairs and recon costs and check for recalls. Finance teams can track costs and payments associated with vehicles, record deposits, print checks, reconcile bank statements and generate income statements and balance sheets. Further, team members can track customer payment schedules and set up recurring payments. Frazer integr...

Awards and Recognition

FrontRunner 2021
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Frazer Pricing

Frazer offers industry-leading value with no contracts! Providing your business the power and flexibility to choose from our monthly, quarterly, or annual plans.

Free trial: 

Available

Free version: 

Not Available

Frazer Bill database
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Frazer Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Frazer

1 - 5 of 144 Reviews

User Profile

Sammi

Verified reviewer

Automotive, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2019

BEST COMPANY EVER

The best experience I've had from being sold the product to dealing with their 24/7 tech support. you won't find a more dedicated company. if you're thinking about this product do yourself a favor. Just do it already. I promise you won't regret the purchase.

PROS

ease of use is a plus. I can train old school sales guys that are stuck on pen and paper to use the easy contracts here in less than a day. shortened the time for sales to an easy 30-45 min process (includes F&I). the friendly staff is a huge help for those of us that don't have computers 100% down yet.

CONS

no cons. They are open to suggestions to improve their product and usually add them to the next update.

Deanna

Automotive, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed December 2019

Frazer Auto Dealer is the best bang for your buck if you run a car dealership!

My problem that Frazer fixed was having one organized software that we could have our sales, sales tax reports and even some basic repair/recon bills. Frazer did the job!

PROS

The pros are the value, amazing price! While the competitors charge two times the amount! Amazing product!

CONS

Only "con" Please note, Frazer Auto dealer software does not have any options to run a service center.

Reason for choosing Frazer

Money, We made the switch because Frazer was more affordable. It saved us on our bottom line expenses and felt Wayne reeves had much more options but some that we didn't need.

Reasons for switching to Frazer

We made the switch because Frazer was more affordable. It saved us on our bottom line expenses each month.

Naomi

Automotive, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

2

FUNCTIONALITY

3

Reviewed August 2019

Not User-friendly but great price

It was nice to have a software to enter all sales and purchases, however,all the necessary information I felt was needed wasn't available. There ended up having to be lots of notes taken on the deal jacket to make sure all details were recorded.

PROS

Great price, especially when we were first starting out and didn't have much extra funds available.

CONS

It wasn't user friendly. It didn't have fields where we could enter how the customer paid (cash, credit card, cashier's check, etc.) and when. I could access it remotely if I was at home, however, if one of my employees was in the software I had to wait until he was done.

Vendor Response

Hi Naomi, thanks for the feedback! If you'd like to learn how to enter customer payment types (or anything else), please reach out to our support team by phone, chat, or email. If your employees have the need to access Frazer from outside the office, you may be a candidate for online Hosted Frazer, which would eliminate that remote sharing. I hope that helps!

Replied August 2019

kevin

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

Great Software Manager

Overall best investment for our dealership. I have told mulitple dealers to get frazer and their add ons!

PROS

It makes doing paper work take half of the time then it used to. You type in their information once and then click all the forms you need and they print right off and all you need to do is sign! I also love the fact you can have the app and check what is in yout inventory from your phone.

CONS

I have no cons on Frazer! It is a great price and you can call and quickly get any issues resolved.

Vendor Response

Hello Kevin, Thank you for taking a moment to post a review for Frazer. We appreciate your acknowledging the ease of use of Frazer products and the support being provided. Thank you for being a Frazer customer.

Replied January 2024

Brenda

Verified reviewer

Automotive, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2019

Best customer service out there!

I downloaded the demo a few months before we were able to get our dealer license, so I could learn the software. I've had it from the very beginning. I have done all my accounting for the dealership on this software and I actually prefer it to other accounting software like QuickBooks as all the accounts are already set up properly and I can just run my dealership instead of trying to play accountant. I've added the payment processing integration (as I also do a few BHPH deals); I can pull credit reports from within the app, and all of my forms are updated for me. I don't have to keep track of what forms need to be replaced.

PROS

The software is affordable for my tiny car lot. Any additional services are integrated through the software seamlessly and Ala Carte, so the software grows with my business. This has been the most cost effective item for my business being that we are just over a year old. What is really priceless and you can't get this with any other DMS out there, is the customer service. Today I had a small issue so I emailed customer service with my problem and they called right away and were able to connect to my computer to resolve the problem. I had to step away from the call and I literally was able to sit back and concentrate on other things while the customer service rep fixed a missing file in the software. When I came back to my desk, there was a note on the screen that everything was resolved and he was disconnected from my computer. I have used their customer service support several times and I can't possibly say enough good things about these people.

CONS

This is a pro but also a con. It's not internet based, so it is saved to a network. Which means it can be somewhat difficult to gain information when not right in front of the computer. It does have a phone app that can be downloaded, but this is still very basic information. However the app is great for inputting new inventory.