Ratings Breakdown
User Reviews Overview
Feature Ratings
Ease-of-use
4.0 / 5
Value for Money
3.5 / 5
Customer Support
4.5 / 5
Functionality
4.5 / 5
Pros
"There isn't a thing about the product that we don't like or use"
"Full of features. Excellent reporting. Customer service is usually very quick and helpful."
"I liked that service advisors had a place to mention declined services. From there, the dealership can export the data to a marketing company or export the report for use by their in-house team. "
Cons
"The blue screen is a little tough to learn and the software is Expensive and if you go over the amount of licensed users you have to pay more. "
"In order to use it you MUST take training courses in the program. If you have used it before that could be annoying."
"The cost. They seem to know they have a good product and they are going to charge you for it. I think a lot of dealers switch from them due only to cost."
ERA-IGNITE Reviews
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April 2020

Tammy from Connections Plus
Company Size: 2-10 employees
Industry: Computer & Network Security
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2020
Era-Ignite... Management software by Reynolds and Reynolds. They have out did there selfs
Reynolds and Reynolds has opened up the next generation of management software for business small or large.
Pros
This incredible software is user friendly for any level employee. It practically walks you through the process of any departments record saving so much time rather than through different screens it's all built in.
Cons
There is nothing I can say that I didn't absolutely love about Era- Ignite. This software is exceptional and so far advanced.
Reasons for Switching to ERA-IGNITE
We heard how this software made the difference in other companies and wanted it for ours.

Response from Reynolds and Reynolds
Replied April 2020
Tammy, thanks for your review of ERA-IGNITE. We're glad that the user-friendly and intuitive design is making business a little easier for you.
December 2019
Holly from bravo cadillac
Company Size: 51-200 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
2.0
Customer support
5.0
Functionality
3.0
December 2019
Great for keeping track of Leads
I would probably try to find a cheaper product that does the same
Pros
I love Reynolds and Reynolds. You can keep all your leads and prospect in the system for follow ups. We use era ignite for the service part of the dealership. Great for service advisors to put in their ROs and what work has been done on the vehicle.
Cons
The blue screen is a little tough to learn and the software is Expensive and if you go over the amount of licensed users you have to pay more.

Response from Reynolds and Reynolds
Replied December 2019
Holly, thanks for reviewing ERA-IGNITE. We're proud to be the leading provider of software and systems for automotive retailers. Our Windows-based system is designed to be intuitive so employees can pick it up fast. If you're ever having any issues, we offer built-in training and our award-winning support team is just a phone call away.
March 2021
william from Automotive
Company Size: 51-200 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
March 2021
review of ERA Ignite
I have been satisfied ececpt the annual cost of living increases of 4% annually and the legnyh of the contract
Pros
It is much easier to use than Era and the Blue screen applications are
Cons
There are so many functions i do not know about . Both myself and the staff need better training

Response from Reynolds and Reynolds
Replied March 2021
William, thanks for sharing your thoughts on ERA-IGNITE. For training options for you and your team, check out our training page (reyrey.com/training) or contact our Software Education department by emailing: SED@reyrey.com. We have free webinars and paid courses designed to help you get the most out of our products. Thanks for being a Reynolds customer!
November 2018
Anonymous
Company Size: 501-1,000 employees
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
1.0
Value for money
1.0
Customer support
2.0
Functionality
1.0
November 2018
Not well thought out
Pros
The Windows UI is nice improvement over the old blue screen of ERALink/Access. Navigation can be a bit troublesome sometimes but the help function usually can guide you to where you need to be. I've been told by some of my users they like it and it has streamlined their daily work. But I've also heard from an equal amount of users who's daily routine has been negatively impacted by the change. Mainly by adding more clicks/steps to their processes.
Cons
The fact that we are being forced to change to this product, when they still have so many bugs to work out of it is very frustrating. Reynolds continues to make changes on how things like reports print, but never seem to give any thought to how that will impact users. They would greatly benefit from having their programmer leads visit a cross section of dealers to see the daily usage of the product to better understand how to improve it. As it is now, it is a bunch of programmers doing what they THINK a dealership would do, rather than what actually happens. This has driven my multi-point group to looking at their competition and could very well lead us to change providers. Even long time users/admins of ERA in our group (25+ year users) are cursing the changes without thought that Reynolds has done in Ignite.
April 2019
Justin from Vern Eide Motorcars
Company Size: 501-1,000 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
5.0
Functionality
5.0
April 2019
Good But Not Great
We've used Reynolds for many years. Spent most of it using the classic terminal screen before switching to Ignite. While we did like Reynolds DMS, it was too expensive and was time for a change.
Pros
Full of features. Excellent reporting. Customer service is usually very quick and helpful.
Cons
Expensive. You pay for alot of features that should be included for the price you are already paying. Requires alot of on site server hardware.
July 2017
Jennifer from New Smyrna Chrysler Jeep
Company Size: 11-50 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
5.0
Functionality
5.0
July 2017
Work in automotive industry and use everyday for repair orders
Pros
Because it's the only software I've ever used in this business I do not have anything to compare to, but I like that it's to use and train employees to use. It's universally used at most dealerships.
Cons
I do not like that it is not a windows based program and that it is hard to move around from screen to screen. I have heard that there is a windows version. I believe that we have an outdated version.
April 2018
Nathan from Peak Performance
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2018
I worked as a vendor to dealerships and we jointly utilized this software for service data/marketing
Pros
I liked that service advisors had a place to mention declined services. From there, the dealership can export the data to a marketing company or export the report for use by their in-house team.
Cons
Reynolds is rather strict with third parties accessing data do it can become costly to market. Even so, ignite is still a much better offering than their previous green screen offering.
April 2019
Debra from Ford-Lincoln
Company Size: 51-200 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
5.0
Functionality
5.0
April 2019
Nice to not see the blue screen.
Pros
I as so happy when Ignite was introduced, it was easy to work on as opposed to blue screen, had so many more features and benefits (car talk) at my fingertips.
Cons
Buying seats to use a great product, why would not want everyone on for ease and functionality of the product.
December 2017
Anonymous
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
3.0
Customer support
4.0
Functionality
4.0
December 2017
Have been using Reynolds & Reynolds for over 30 years and ignite is a step foward.
Use everyday in the automotive business
Pros
Ignite is moving in the right direction toward a windows based system. It is very detailed and has the ability to save time and increase efficiency.
Cons
More Free Training videos would be helpful. Reynolds want to charge for most all of the in depth training.
August 2017
Lisa from The Villages Entertainment
Company Size: 201-500 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
August 2017
Being in the automobile business we used this extensively
Pros
The ease of use as well as the "look" of the product on the computer. Reporting was especially easy to obtain.
Cons
Not having all of the data that we entered available in real time. Most was, however, there were some applications that were not.
October 2017
Jason from City Chevrolet
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
October 2017
Great DMS
Pros
We use Reynolds for our DMS and love how easy it is to use and how it intregrates with our CRM. Very easy to read reports!
Cons
Cost is a little high but based off of my experience with them its well worth it. Product is awesome!
April 2019
Maxwell from Quinnipiac University
Company Size: 5,001-10,000 employees
Industry: Financial Services
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
4.0
Functionality
5.0
April 2019
Manage Inventory on the Lot More Effectively
Using Ignite has allowed the dealership I have experience with to stay much more connected and be run more efficiently. This software has been very beneficial for all users, and the business itself. It is hard to imagine life at the dealership running smoothly without software such as this.
Pros
Excellent way beyond just using an Excel spreadsheet to track lot inventory as well as other aspects of running the dealership. Interactive with participants and very useful when used correctly and updated promptly. Will give sales consultants closure and comfort knowing the information they need is at their fingertips, rather than running off to the sales manager or GM.
Cons
Sometimes hard to get others to use the software effectively and correctly, there is a little bit of a learning curve to some and may seem overwhelming sometimes. Interface also perhaps in need of some updating.
November 2016
Chris from Knapp Chevrolet
Company Size: 51-200 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
November 2016
Best Dealership DMS
I have worked with many other dealership systems, and the ERA system is by far the best one I have experienced.
Pros
simple maneuverability. It allows accounting to generate information quickly and easily.
Cons
price
December 2016
Casey from Preferred Auto
Company Size: 201-500 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2016
The Best There Is
This program does it all! We use this product to follow up with customers, send out mass emails, and it's so easy to use!
Pros
There isn't a thing about the product that we don't like or use
Cons
Cost
November 2016
chris from david stanley dodge
Company Size: 51-200 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
1.0
Customer support
3.0
Functionality
3.0
November 2016
Dealership dms
Reynolds and Reynolds is a good product just a little out-dated but overall pretty good, easy to use easy to learn and navigate
Pros
easy to learn and use
Cons
out-dated product
December 2016
Samantha from Rainbow Chrysler Dodge Jeep Ram
Company Size: 11-50 employees
Industry: Automotive
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
5.0
Value for money
4.0
Customer support
5.0
Functionality
5.0
December 2016
It is an ok software if you have a current version
It is very outdated unless you have a current up to date model. It is very easy to navigate through.
Pros
Easy to use
Cons
None
January 2019
Shira from ig burton
Company Size: 201-500 employees
Industry: Automotive
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
5.0
Functionality
5.0
January 2019
love it
Pros
It's so simple and easy to use. I use ERA-IGNITE everyday at work and fine it one of the better softwares to use for service and writing purchase orders.
Cons
It just looks outdated. Rounded buttons or a new layout/theme would be great.
April 2019
Christa from Naples Dodge
Company Size: 201-500 employees
Industry: Automotive
Time Used: Less than 6 months
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
April 2019
Best product for dealers!
I use this in the auto business as a parts person.
Pros
I have used a few other products at other dealerships and they had minor issues but didn't make my job any easier. I really like the ignite program for its usefulness and ease of use. It is very straightforward and makes my job easier.
Cons
In order to use it you MUST take training courses in the program. If you have used it before that could be annoying.
March 2018
SANDRA from Automotive
Time Used: Less than 2 years
Review Source: Capterra
Ease-of-use
3.0
Value for money
3.0
Customer support
3.0
Functionality
3.0
March 2018
Reynolds and Reynolds just wasn't for us
Pros
What we did like about using the Reynolds and Reynolds system was that it was fairly user friendly and a pretty basic system.
Cons
What we ended up liking least about the Reynolds and Reynolds software was that it just did not do all the things we wanted our CRM to do or provide us with.
May 2018
Anonymous
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
2.0
Customer support
5.0
Functionality
4.0
May 2018
Good product
Overall good product. Easy to use.
Pros
I like the that the product is a windows based version. That really helps with multitasking. Customer support is above average.
Cons
The cost. They seem to know they have a good product and they are going to charge you for it. I think a lot of dealers switch from them due only to cost.
June 2018
Anonymous
Company Size: 51-200 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
2.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
June 2018
I used this tool at John Bear Chevrolet Buick GMC in New Hamburg as the BDC manager
Pros
I like how all the information you need is attached to the customer and you can view sales and service history any time.
Cons
I dislike the interface. it is extremely outdated and needs to be modernized to keep up with the quickly changing industry
August 2017
Kristina from Atlantic Auto Group
Company Size: 1,001-5,000 employees
Industry: Automotive
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
4.0
Functionality
5.0
August 2017
ERA is efficient above all else
This product is a generation above blue screens.
Pros
The product helps me do things quicker than previous software so the customers are not stuck waiting. The electronic signature is the best part.
Cons
Learning a new product is always time consuming, and this one took a while to get down. It's stressful that I cannot look up activity from a closed month without using EDM.
November 2016
Melissa from Hedrick's Chevrolet
Time Used: Free Trial
Review Source: Capterra
Ease-of-use
3.0
Value for money
4.0
Customer support
2.0
Functionality
3.0
November 2016
Feels like the only product we can use.
The customer support is not impressive the product has been around forever and feels like it is the only product the dealership can use. We have a love hate relationship with it:)
December 2016
Will from Chrysler Dodge Jeep Ram of franklin
Time Used: Free Trial
Review Source: Capterra
Ease-of-use
5.0
Value for money
5.0
Customer support
5.0
Functionality
5.0
December 2016
Excellent service
Great customer support and service. Easy to tall to and very knowledgeable of products. Wouldn't hesitate to be a return customer