--- title: "Choozle Software Reviews, Demo & Pricing - 2026" description: "Review of Choozle Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/ad-server/choozle-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Demand Side Platform (DSP) Software](https://www.softwareadvice.com/demand-side-platform/) / Choozle Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Choozle Review From $99/month 1 plan Wondering if Choozle is right for your organization? Our Demand Side Platform (DSP) Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Choozle 3.8 [(10)](https://www.softwareadvice.com/ad-server/choozle-profile/#reviews) Pricing Starting at $99.00 flat rate per month ### About Choozle Choozle is a cloud-based programmatic advertising platform built for mid-market agencies and brands across industries including automotive, retail, financial services, CPG, real estate, travel, nonprofit, and B2B. It unifies campaign planning, activation, and measurement across digital channels — display, video, CTV, audio, native, DOOH, paid search, and paid social — in one platform. Core features include demand-side platform and data management platform integration, access to over 140 supply partners and 10,000-plus private marketplace deals, and audience targeting via geo-location, demographics, behavior, CRM onboarding, retargeting, and geofencing. First-party data onboarding is available through a direct LiveRamp integration. AI optimization continuously monitors performance and reallocates budgets toward chosen KPIs. The Outcomes+ attribution solution provides multi-touch attribution and predictive budget recommendations. Choozle is available as self-service, a supported hybrid model, or fully managed service, giving teams flexibility based on their in-house capabilities. Support options include access to an expert media team from campaign setup through optimization, along... with real-time reporting and KPI tracking for full spend visibility. Do you work for Choozle? [Manage this product listing](https://www.g2.com/products/choozle/claim_requests/new?auto=true) Wondering if Choozle is right for your organization? Our Demand Side Platform (DSP) Software selection experts can help you in 15 minutes or less. ## Choozle User Interface ## Popular Choozle Alternatives Main Product Choozle 3.8 [(10)](https://www.softwareadvice.com/ad-server/choozle-profile/#reviews) Ratings Breakdown - 4.10Ease of use - 4.0Value for money - 3.78Customer support - 3.40Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Madgicx](https://www.softwareadvice.com/marketing/madgicx-profile/) 4.3 [(58)](https://www.softwareadvice.com/marketing/madgicx-profile/reviews/) Ratings Breakdown - 4.03Ease of use - 4.24Value for money - 4.32Customer support - 4.38Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Outbrain](https://www.softwareadvice.com/display-advertising/outbrain-amplify-profile/) 3.9 [(32)](https://www.softwareadvice.com/display-advertising/outbrain-amplify-profile/#reviews) Ratings Breakdown - 3.97Ease of use - 3.59Value for money - 3.73Customer support - 3.88Functionality Pricing Starting at $20.00 one time Get Price Alternative Product [Marketing 360](https://www.softwareadvice.com/marketing/marketing-360-profile/) 4.5 [(1155)](https://www.softwareadvice.com/marketing/marketing-360-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.30Value for money - 4.56Customer support - 4.42Functionality Pricing Available upon request Get Price Alternative Product [Ortto](https://www.softwareadvice.com/marketing/autopilot-profile/) 4.6 [(113)](https://www.softwareadvice.com/marketing/autopilot-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.40Value for money - 4.44Customer support - 4.36Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Omnisend](https://www.softwareadvice.com/marketing/omnisend-profile/) 4.7 [(837)](https://www.softwareadvice.com/marketing/omnisend-profile/reviews/) Ratings Breakdown - 4.63Ease of use - 4.50Value for money - 4.65Customer support - 4.50Functionality Pricing Starting at $16.00 per month Get Price ## Choozle Pricing and Plans Starting price: $99.00 per month Free Trial Free Version Choozle $99.00 flat rate, per month Plan includes: - Account Access - Personal Support & Online Learning - Targeting Tactics and Supported Solutions Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Choozle Features - Popular features found in Demand Side Platform (DSP) Ad Inventory Management Audience Targeting Bidding Strategies Customer Segmentation - More features of Choozle A/B Testing Ad Optimization API Banner Management Campaign Analytics Campaign Management Campaign Personalization Channel Management Conversion Tracking CRM Data Analysis Tools Display Ad Management For Advertising Agencies Mobile Ad Serving Multi-Campaign Multi-Channel Marketing Native Ad Serving Personalization Real-Time Data Reporting/Analytics Reporting & Statistics Rich Media Ad Serving ROI Tracking Segmentation Third-Party Integrations Video Ad Serving ## Choozle Integrations CampaignTrackly Integration rated undefined from -1 review ## Choozle User Reviews ## Choozle customer ratings - Overall rating: 3.8/5 - Total reviews: 10 ### Rating distribution - 5 stars: 2 reviews (20%) - 4 stars: 5 reviews (50%) - 3 stars: 2 reviews (20%) - 2 stars: 1 reviews (10%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.1/5 - Value for money: 4/5 - Customer support: 3.8/5 - Functionality: 3.4/5 --- Have you used Choozle and would like to share your experience with others? ### Comprehensive Programmatic Advertising Platform - Overall rating: 4/5 - Reviewer: Vondrae M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Choozle makes learning how to set up and manage programmatic advertising campaigns simple. Adding creatives, building audiences, and setting technical aspects like bid and frequency are made easy with their UI. Their customer support is also A+. #### Cons The reporting features leave something to be desired. The UI makes it difficult to see which ads are the best performing, tracking conversions, and more complex reporting functionality. --- ### Great Programmatic Platform for Beginners - Overall rating: 4/5 - Reviewer: Ben S. - Verified reviewer: Yes - Industry: Biotechnology - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Fantastic. They've been a great partner to work with. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros The Choozle platform is very easy to use and makes programmatic advertising a tactic that anybody in the organization could set up and run! The team is great to work with. The platform is clean and easy to navigate. Choozle offers just about every capability in the programmatic space. #### Cons Perhaps it's more of a negative about programmatic in general, but there are a lot of sites and placements where I wish our ads automatically weren't served on. The AI should be better at optimizing ads and ad placement. The detailed reporting is cool, but also only accessible with an export and used in excel. #### Reasons for choosing Choozle Ease of use and price. #### Reasons for switching to Choozle Perfect Audience didn't have the full suite of capabilities we were looking for. The reporting feature was also very poor functionally. --- ### Good Starter DSP Platform - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great customer service. Has tons of room to grow. Hope they stay focused on the small businesses and agencies. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros It is incredibly easy to get up and going. Set up and audience building is really easy and self explanatory. There have really, really great audience targets but CPMs can get pretty high depending how many attributes you're layering. You're able to bulk upload creative which is a great time saver. Very low cost per month fee in comparison to other programmatic platforms. #### Cons Very slow moving. You can't see what happens to your audience size estimate when you overlay geo-targets. Google Analytics data and Chooze data is really far apart. Customer service says it's because they measure different ways but it's sometimes concerning how far apart they are. Conversion tracking barely exists. As usualy when it comes display, and native, you need to have a pretty large spend but don't see many direct conversions. Sometimes hard to justify the ad spend+the fee Choozle takes from the spend. --- ### Choozle Review - Overall rating: 5/5 - Reviewer: Olivia K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, working within the Choozle platform and with our dedicated support team has been a very positive experience. Whenever we have questions or need additional help or info, it's nice to know that we'll always be able to get it. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Choozle is very user friendly, and includes a variety of targeting options to help us best choose how we want to serve our ads to our audience for any given campaign. #### Cons One feature that's rather annoying is the inability to have Choozle open in more than one tab at a time. #### Reasons for switching to Choozle The price was too high, and we wanted to bring our digital ad management in house. --- ### Absolute Frauds - Overall rating: 4/5 - Reviewer: Nick W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used other for less than 6 months - Reviewed: March 2021 - Review source details: This review was submitted organically. No incentive was offered It was great until we decided we didn't want to continue spending money on them. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros Targeting and number of options for various platforms #### Cons Their billing system is an absolute black hole filled with fraudulent practices. There isn't an easy way to cancel a subscription, even though they require a CC on file to start using the product. When you need to cancel the subscription they require 14 steps and the involvement of support people to cancel the account. THEN, they keep your CC info and in spite of canceling the account, they continue to bill your card. Choozle uses predatory billing practices that are built around the same style as a gym membership. If you're just exploring and trying to find the best platform for you, test Choozle last. #### Reasons for choosing Choozle We thought they were going to be more flexible than the other options. That's what they sold, that's what they marketed, but it is very much NOT what they practice. --- ### Terrible customer service - Overall rating: 2/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2021 - Review source details: This review was submitted organically. No incentive was offered Terrible. A huge waste of time. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros I liked the idea of the software - what they tell you about it. #### Cons This company strung us along the onboarding process for months to end two days before a campaign launch to call us "bad actors." Terribly rude and inappropriate customer service and communication. I would never do business with this company or associate myself with them. I had previously used them working for a different company and had a mediocre experience. Their retargeting capabilities are useless, their platform is clunky, But to waste so much of our time and then call us names tops it off. Save yourself the trouble and just use AdCellerant. These are good people, kind of expensive but clearly a better option. #### Reasons for switching to Choozle Rude customer service. --- ### Good alternative to access industry know DSP without the large entry point - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used other for less than 2 years - Reviewed: March 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The plus side of Choozle is you have access to the inventory from The Trade Desk (which has an extremely high monthly min making it basically impossible for smaller companies to gain access). The sales person I worked with was really friendly and had great follow-up. The have much of the same functionality and reporting as other DSPs. #### Cons Beyond the monthly fee to access (which most DSPs do not charge), there was a major discrepancy between what they reported for impressions and clicks and what the pixel reported. You expect to have some variation with reporting but this was over 60-70% discrepancy. The tech support wasn't very helpful to resolve issues. --- ### Choozle Review - Overall rating: 4/5 - Reviewer: Harrison H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2021 - Review source details: This review was submitted organically. No incentive was offered Overall, we are very happy with Choozle and it has helped our agency significantly build out our digital advertising opportunities for clients and has helped us grow much larger. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros The built-in data tools and a wide variety of campaign types are great and make the software very versatile. #### Cons More user control over advanced features would be great for larger campaigns. Also, easier attribution set up and more attribution options would be great. --- ### Strong option when working with a limited budget - Overall rating: 4/5 - Reviewer: Robert W. - Verified reviewer: Yes - Industry: Entertainment - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall very positive. Where features were lacking customer support was almost always able to step in and bridge the gap between what was possible in the application and what they could do their end. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros At a low entry point it allows for quick and speedy ad purchasing across all the major networks. Very flexible with the types of creative you can use. #### Cons Features and analytics are fairly limited. Things have progressed but there's still major work to be done to flesh out the product. --- ### Programmatic For Beginners - Overall rating: 5/5 - Reviewer: Mike C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 3/5 #### Pros Friendly support/sales staff. Easy to set up and get going with a campaign going. Prices were reasonable. #### Cons Would like more in the form of data/analytics and transparency. Would try again though. --- Showing 1 - 10 of 10 Reviews ## Other Top Recommended Demand Side Platform (DSP) Software [AdButler](https://www.softwareadvice.com/ad-server/adbutler-profile/) **4.5** (49) Recently recommended **0** times [Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/) **4.5** (31) Recently recommended **0** times [AdRoll ABM](https://www.softwareadvice.com/lead-nurturing/rollworks-profile/) **4.5** (28) Recently recommended **0** times [Criteo](https://www.softwareadvice.com/demand-side-platform/criteo-profile/) **3.9** (22) Recently recommended **0** times Stuck Between Options? 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