# Lob Software Reviews, Demo & Pricing - 2026

> Review of Lob Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/address-verification/lob-profile

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Lob

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Overview

# Lob 2026: Benefits, Features & Pricing

Wondering if Lob is right for your organization?

Our Campaign Management Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    

## Overview

Lob

4.4

[(9)](https://www.softwareadvice.com/address-verification/lob-profile/#reviews)

Pricing

Starting at $260.00 per month

### About Lob

Lob is bringing the power of digital to direct mail. With its nationwide Print Delivery Network and end-to-end automated platform, businesses can build personalized, high-quality direct mail programs at scale. Named 2024 Mail Service Provider of the Year by the National Postal and Postman Best API of 2024, Lob is trusted by over 12,000 brands, including ThredUp, Wayfair, and The New York Times.

Lob is bringing the power of digital to direct mail.

Wondering if Lob is right for your organization?

Our Campaign Management Software selection experts can help you in 15 minutes or less.

## Lob User Interface

## Popular Lob Alternatives

Main Product

Lob

4.4

[(9)](https://www.softwareadvice.com/address-verification/lob-profile/#reviews)

Ratings Breakdown

-   4.56Ease of use
-   3.83Value for money
-   3.80Customer support
-   4.33Functionality

Pricing

Starting at $260.00 per month

Get Price

Alternative Product

[Manuscry](https://www.softwareadvice.com/web-to-print/manuscry-profile/)

5.0

[(7)](https://www.softwareadvice.com/web-to-print/manuscry-profile/#reviews)

Ratings Breakdown

-   4.86Ease of use
-   4.86Value for money
-   4.86Customer support
-   5.0Functionality

Pricing

Starting at €2.99 one time

Get Price

Alternative Product

[ShipConsole](https://www.softwareadvice.com/shipment-tracking/multi-carrier-shipping-software-profile/)

4.5

[(2)](https://www.softwareadvice.com/shipment-tracking/multi-carrier-shipping-software-profile/#reviews)

Ratings Breakdown

-   5.0Ease of use
-   4.50Value for money
-   5.0Customer support
-   4.50Functionality

Pricing

Available upon request

Get Price

Alternative Product

[monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/)

4.6

[(6051)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/)

Ratings Breakdown

-   4.49Ease of use
-   4.28Value for money
-   4.43Customer support
-   4.46Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

[Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)

4.8

[(488)](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/)

Ratings Breakdown

-   4.87Ease of use
-   4.82Value for money
-   4.70Customer support
-   4.70Functionality

Pricing

Available upon request

Get Price

Alternative Product

[EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/)

4.7

[(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/)

Ratings Breakdown

-   4.54Ease of use
-   4.70Value for money
-   4.80Customer support
-   4.59Functionality

Pricing

Starting at $14.99 per month

Get Price

## Lob Pricing and Plans

Starting price: $260.00 per month

Free Trial

Free Version

Developer

Pricing available upon request

No plan information available

Startup Plan

$260.00

flat rate, per month

No plan information available

Growth Plan

$550.00

flat rate, per month

No plan information available

Enterprise Plan

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Lob Features

-   Popular features found in Campaign Management
    
    Campaign Analytics
    
    Contact Management
    
    Content Management
    
    Conversion Tracking
    
    Customizable Fields
    
    Data Import/Export
    
    Email Marketing
    
    Event Triggered Actions
    
    Lead Capture
    
    Lead Management
    
-   More features of Lob
    
    Activity Dashboard
    
    Address Validation
    
    Alerts/Notifications
    
    API
    
    Autocomplete
    
    Automatic Formatting
    
    Billing & Invoicing
    
    Campaign Management
    
    Campaign Planning
    
    Campaign Scheduling
    
    Credit Card Processing
    
    CRM
    
    Customizable Forms
    
    Customizable Templates
    
    Data Discovery
    
    Data Enrichment
    
    Data Quality Control
    
    Data Security
    
    Data Verification
    
    Delivery Estimate
    
    Delivery Tracking
    
    Design Management
    
    Drip Campaigns
    
    Electronic Forms
    
    For eCommerce
    
    Job Tracking
    
    Mailer Templates
    
    Mailing List Purchasing
    
    Mailing Services Integration
    
    Metadata Management
    
    Monitoring
    
    Multi-Printer Support
    
    Printing Services Integration
    
    Print Job Deletion
    
    Print Job Routing
    
    Proof of Delivery
    
    Queue Management
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Reporting
    
    Recipient Validation
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    Response Alerts
    
    Role-Based Permissions
    
    Rules-Based Workflow
    
    Search/Filter
    
    Self Service Portal
    
    Single Sign On
    
    Template Management
    
    Third-Party Integrations
    
    Usage Tracking/Analytics
    
    Visual Analytics
    

## Lob Integrations

Customer.io

Integration rated undefined from -1 review

Iterable

Integration rated undefined from -1 review

Marketo Engage

Integration rated undefined from -1 review

Podio

Integration rated undefined from -1 review

Blueshift

Integration rated undefined from -1 review

Zapier

Integration rated undefined from -1 review

See all 27 integrations

## Lob User Reviews

Overall Rating

4.4

Ratings Breakdown

5

67%

4

22%

3

0%

2

11%

1

0%

Secondary Ratings

Ease of Use

4.6

Value for money

3.8

Customer support

3.8

Functionality

4.3

Have you used Lob and would like to share your experience with others?

Avery S.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed July 2023

Trigger-based actions = prospects now get mail within 7 days, not 7 weeks

5

Overall, an incredible time-saver. Event-based triggers are an incredible innovation. We look forward to doing more dynamic personalization in the future.

Ratings Breakdown

5

Ease of use

5

Value for money

4

Customer support

5

Functionality

Pros:

The trigger-based actions are a game-changer. Prospects / customers now get direct mail just 7 days after they take an action, like download a pricing sheet. They get direct mail faster, and it reduces my workload by a LOT. I'm no longer pulling lists and scheduling out direct mail to hit 2 months from now. I also like the dynamic personalization, but because the designs have to be in Figma > Lob, I don't use this as much.

Cons:

It's weird that you can't dynamically insert text into the letter format...without a letter being added into a Figma design file? This seems like a basic functionality and I'm perplexed that they don't have it. Also, Customer Service has been up and down. Due to changes in the Lob team, we fell through the cracks and didn't really get onboarded. To be fair, however, we also onboarded ourselves really quickly, so we didn't leave them much time. I've had great meetings with the Lob team where I felt they understood my needs, but there have also been instances where we have to schedule a support meeting several days to a week out...which doesn't help me when something is immediately broken. I think Lob should probably hire a few more Customer Support people so their existing people have more time.

Read More

Bianca L. P.

Verified reviewer

Retail

2-10 employees

Used daily for less than 12 months

Review source

Reviewed January 2019

So Simple

5

Ratings Breakdown

5

Ease of use

5

Value for money

5

Functionality

Pros:

The API is so simple to work with, it makes developing fun! We use their postcards API to send thank you postcards to first-time customers, and the address verification API to check addresses before shipping orders. The Address Verification has saved us so much time speaking to UPS to update incorrect addresses and lots of customers that are no longer blaming us for wrong address.

Cons:

None. We haven't had any problems with Lob!

Read More

PB

Peter B.

Verified reviewer

Medical Devices

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed June 2019

Poor Product Quality

2

Lob has great developer docs but an extremely lack luster product. Supply chain issues are a huge red flag and we are concerned there are bigger issues at play.

Ratings Breakdown

1

Ease of use

1

Value for money

1

Customer support

2

Functionality

Pros:

Lob has great developer documentation. The developer docs are easy to read.

Cons:

1\. Set-up time is extremely intensive. Since lob is an API we needed to hire developers to setup the direct mail functionality. We also had to keep them on staff to maintain it. $$$$ 2. Product skews are extremely limited. Very few options to choose from. 3. Quality was lack luster. We noticed that the same size postcards were being printed in two different states. Each print facility was using different paper weights. Extremely sketchy quality.

Read More

VR

Verified

Reviewer

Internet

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed March 2021

Really helpful API

4

Ratings Breakdown

5

Ease of use

3

Value for money

4

Customer support

4

Functionality

Pros:

A good tool for offline mail automation, simplifies and accelerates this process a lot.

Cons:

I think it should be much cheaper, quite expensive for now.

Read More

VR

Verified

Reviewer

Internet

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2019

Clean API but delivery time is slow

4

Ratings Breakdown

5

Ease of use

3

Functionality

Pros:

Really easy to get started sending letters, and HTML template support ensured the letters we sent look great

Cons:

The printing and delivery speed ultimately wasn't what we were looking for - we'd submit a request and it would take 4 days to get mailed out, and another 2-3 days for recipient (US) to receive.

Read More

VR

Verified

Reviewer

Computer Software

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed November 2019

Easy Setup

5

We use Lob to send personalized welcome messages to our customers, improving overall customer conversion rate.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

Clear and simple API documentation made it easy to use. Experienced no issues after initial implementation, meaning we could just set it up and forget about it.

Cons:

Price per mailing is a little high at low volumes, but worth saving the hassle of mailing yourself.

Read More

Michael S.

Verified reviewer

Professional Training & Coaching

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed April 2020

Better Writing

5

It streamlined mailing projects and greatly reduced waste.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Lob tremendously helped with mail. We were able to track coordinate and tailor mailings like never before.

Cons:

It did what it said with no problems. It was a great asset to our company . Direct mail projects are a breeze.

Read More

VR

Verified

Reviewer

Civil Engineering

1001-5000 employees

Used other for free trial

Review source

Reviewed December 2019

Very good software for automated mail pipelines

5

Ratings Breakdown

5

Ease of use

5

Functionality

Pros:

Good documentation, easy to get started designing a template for a postcard and programmatically mailing it.

Cons:

I would have appreciated seeing some best practice guides, maybe a few examples of working through a project start to finish (instead of just the API documentation). It's possible they may actually have this on the website but I wasn't able to find it at the time.

Read More

VR

Verified

Reviewer

Telecommunications

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed December 2019

Easiest way to send mail using an API

5

Ratings Breakdown

5

Ease of use

5

Functionality

Pros:

Lob is the best solution on the market for quickly and easily sending postcards and letters to customers. Their API is fairly straightforward and has all the functionality that we've needed.

Cons:

It's on the expensive side for small projects. I wish the pricing scaled more favorably for running small experiments.

Read More

Showing 1 - 9 of 9 Reviews

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