Adalysis

RATING:

4.6

(73)

About Adalysis

Adalysis is an online marketing automation solution designed to help businesses track the performance of pay per click (PPC) campaigns on Google Ads and Bing Ads. Managers can utilize the automated check and alerts engine to review and resolve issues related to duplicate or negative keywords and ad groups with low-quality scores or no active advertisements. With the A/B testing tool, administrators can run A/B tests across multiple ad groups using various labels, patterns or image sizes and gain insights into customers’ preferences or website actions. Adalysis comes with a performance analyzer, which enables organizations to obtain an overview of account performance and factors including budget change, quality score, bids and more. Adalysis facilitates integra...

Adalysis Pricing

Pricing is based on an aggregate spend. Up to $50k - $99 per month Up to $150k - $199 per month Up to $250k - $249 per month Up to $500k - $499 per month

Starting price: 

$99.00 per month

Free trial: 

Available

Free version: 

Not Available

Dashboard: Have your to-do list compiled automatically for you

Adalysis Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Adalysis

1 - 5 of 73 Reviews

User Profile

Michael

Verified reviewer

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

FUNCTIONALITY

5

Reviewed April 2019

One of my Favorite Tools for PPC, and Boy Have I Tried Many...

Generally speaking, in terms of ad testing and ease of use, AdAlysis is a tool that's very easy to recommend for this alone, and really it's worth the entire price of entry (which is fairly low to begin with). The remainder aren't very strong, but useful if you don't have other tools that do these things better. They also don't charge per account, so for agencies with many, the costs only decrease which is fantastic.

PROS

It's clear a lot of thought went into the workflow and processes in Adalysis. Testing creative and the controls to drill down to your important KPI's for that testing is great. Optimizing and tracking winners and losers is easy, and can be automated. The tools are valuable such as QS, and Campaign builder are great. Ad Scheduling is unique and amazing.

CONS

Some features such as the account checks are done for free using tools provided by 1st party some of these alerts are predefined and easy to implement but there's not much of a value-add here except if you don't use Editor (or the versions of Editor that exist).

Jango

Marketing and Advertising, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2019

Great tool

In our markting agency, Adalysis is part of the day-to-day optimization of all our Google Ads Search accounts that we run for our customers. It's fully integrated in our way of work, I can't imagine not having Adalysis anymore. Ad optimization used to be hard especially in terms of anlayzing if differences between ads where actually statistically significant. With Adalysis this is made easy and the results show in our accounts.

PROS

Adalysis helps a lot in the optimization of you Google Ads Search campaigns without trying to take over. You still can/have to think for yourself, the tool just helps to spot possible improvements. The posibility to set custom variables, the tool combining data and calculating statistical probability, gives great and significant insights. Especially useful for ad testing/optimization.

CONS

It's no longer possible to include or exclude specific campaigns within accounts. The ad extensions checks can't be customized and are only seen by the tool when there is actual spend in a campaign.

Reason for choosing Adalysis

Other products tend to lean more toward automization. I've seen this go well (especially for big accounts) but I've also seen this go horribly wrong. I'm convinced that the human brain, along with some help from a tool like Adalysis, will always do better than any automization.

Anonymous

1 employee

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Great for Audit & Time Savings with Ongoing PPC Management

The experience is top-notch. I knew about it from another agency where I worked, and Ioved it as a tool to A/B test creative.

PROS

I love everything about this tool. It's literally a needle in a haystack. I almost don't want to write this review because it can give a competitive edge to other agencies. I love the audit tool, the budget pacing, bidding tool, and the most essential - the A/B testing functionality.

CONS

The only thing that I don't like is that you aren't able to truly customize the audit reports that are generated. The audit reports are still very helpful in terms of reducing the labor required to complete these projects.

Matt

Consumer Services, 2-10 employees

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

FUNCTIONALITY

1

Reviewed October 2023

Way too complex

Watched all the videos, but didn’t progress beyond the trial because I couldn’t see the value compared with the other tools I was evaluating. Advice: Simplify the UX and make the core value of at more accessible.

PROS

- A lot of data, but that is not in itself useful without the actionable insights being easily surfaced

CONS

- way too complex- too many options, not clear where the value is- not clear what data is available here, not available elsewhere

Reason for choosing Adalysis

I didn’t

Vendor Response

Hi Matt, we're sorry you found the tool complex to use. We understand everyone is unique in what they expect from a platform. The vast majority of our users find the platform easy to use as evident from all the other reviews here. The most common feedback we get is the value the platform gives is far more than its cost and much more than what most other tools offer. One of our dedicated account managers offered to do a demo and answer your questions but we didn't receive any replies from you. We wish you all the best in finding an alternative solution.

Replied October 2023

Roy

Marketing and Advertising, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Best Known Google Ads Management Tool

My team and I becoming a big fan over 6-12 months of using it. We had couple of training sessions and Adalysis support team is always engaging. When we have new enhancement ideas, they are very fast to implement

PROS

Dashboard view makes both managers like myself and hands on specialists' life 10 times more easy in identifying problems, seeing trends. The data visualization and action buttons in each call out improves our team's efficiency and ultimately improve client ad account value.

CONS

Linking accounts is a bit time consuming but that's not a task we do daily. I'd love for this tool to work with FB Ads.

Reason for choosing Adalysis

Adalysis User Interface is a lot quicker to understand and learned. This is important for us to adapte a new tool. Price is another factor

Reasons for switching to Adalysis

Wordstream is no longer supporting agency