Bionic is great and helps our global team to manage the different media plans, providing us an easy way to understand how we're investing in paid media, which publishers, channels, campaigns, countries, etc. It's a great platform to standardize the media planning process, providing more transparency to our stakeholders.

Bionic is a great tool for media planning. The way the platform works (like an advanced Excel), makes everything easier, automated, organized, with historical changes and also available to the entire team and any other stakeholder. More transparency on our media investment.

The platform is great for planning, but I still miss more automated integrations with platforms, such as LinkedIn and Twitter. Also, when working wirt a huge level of plans and placements, the reporting templates are not that easy to be used. I'd be happy to see some more filtering capabilities when comes to analyze the allocation of my plan. Today I need to export to Excel to be able to add extra filters.

Bionic allows us to quickly manage our media plan by helping us meet submission deadlines in a timely manner with auto-reminders, quickly modify focus and placement, provide a robust calendar year view and provide detailed reports for the business to review via .pdf/.ppts/.xlsx or cloud-based interface. It has helped us with our organization, our efficiency, productivity, and overall process of media planning, and there is so much more we can still do to improve our processes by using Bionic. Also, our rep, [SENSITIVE CONTENT HIDDEN], is awesome! He's always so helpful and answers the questions I have whenever we have a training.

We love the organization, how you are able to put so much detail into each line item in the media plan, the performance measures that it can produce and show in different formats, and the efficiency and ease of use it lets you have.

The only feature that is frustrating sometimes is that it is slow.

Very very good. Customer service is great! They will work with you to customize the software so it works with your business. No other media buying software that I can find is attainable for a small agency except Bionic.

The ability to keep track of my media budget so I do not overspend. Additionally, the ability to build a media buy in the system, and export insertion orders.

The software sometimes takes a bit to catch up. If I am scrolling through a media buy with a large number of lines it take a bit for the software to keep up with my scrolling or sorting.

- Easy to use - Does not require a large learning curve - Time efficient - Customer Service is incredible - Affordable

- Needs a better way to implement Nielsen/Comscore research into planning - Platform is finicky when you input data too fast - Long turnaround times for customizations/additions to the platform

As a small agency looking to grow the affordability of Bionic in comparison to their features made my decision to switch an easy one. Their RFP, reporting, tracking, budgeting and planning features allow us to serve our clients at a scale previously unattainable. Additionally, their welcoming approach to feedback is commendable, always looking to add and improve features. I've worked with the Bionic team for several years now and I greatly appreciate their service.

I would like the insertion order process to be more efficient. I know that is on their product development road map, so I look forward to further increasing our agency's efficiencies.

Bionic has allowed us to effectively manage media across several clients, media platforms, and channels with a small and efficient team. Their platform has become invaluable to us and to our clients.

The team at Bionic has done a fantastic job at identifying all of the functionality that a media team needs in order to manage campaigns effectively. And every time we think we've identified a new functionality that seems like it would be helpful it's already in the next product release.

Honestly, I don't have any serious complaints. The only thing that comes to mind is that we would love to have even more people within the agency on the platform so if the per user price were lower we'd consider that, but that's just trying to find a con. For what you get for the platform for the price, the ROI is definitely there.

Our team and Bionic have worked together to create customized workflows and worksheets that reflect our workflows and needs here at the agency. Bionic really shined in this area and were extremely helpful and diligent in ensuing we got what we needed and in a timely manner. Overall their support team

During our initial review of Bionic they were relatively new to the market, however we found the team to be very helpful and passionate about their product. Their energy along with a product that seemed to be stable and always evolving to be better swayed us to go with Bionic over the other competitors. Another reason was the price point at the time. We are a smaller agency and larger media resources can be very expensive. Bionic was modestly priced and worked in our budget and didn't have any hidden or additional fees attached to their product.

When we on-boarded to Bionic we knew they were new to the game compared to most of the other companies we looked at. With that came some obvious not-so-user-friendly functionality at first. Also, their media library wasn't as extensive. However, Bionic consistently updates their software and really hears what their users say and tries to implement what is needed. Due to this their platform has become much easier to use than in the past.

I LOVE this program. It's incredibly easy to enter the needed information for media planning. My FAVORITE feature is the buckets. We do all of our planning based on percentages of total budgets, and being able to see where we stand with the total budget and each individual bucket helps us decide where we can add and where we need to cut. It's also great that all the calculations for reach and frequency, CPP, etc are all figured out for you when you enter in the audience you're reaching. The program will also export whatever format (which you can also customize) that you need. I couldn't imagine doing this job any other way.

The program is somewhat touchy. It works well, but we have to watch that the market information doesn't switch back to default settings sometimes. The ability to do bulk edits makes it a simple fix, though. Some of the changes I'd like to be able to make (add new products and change what columns get exported) I wish could be made immediately, but customer service is incredibly helpful and normally makes the requested changes within 24 hours.

Coming from having very little automation in media at the agency, Bionic is not only making planning easier but it is helping us on the implementation and billing end as well. After a relatively short time, we went from manual flowchart creation, manual powerpoint building, manual Insertion order generation and manual data input for billing to now being nearly fully automated in all of these areas. The labor hours that we are saving is more than covering our low monthly costs. I have worked with or reviewed several media planning software offerings and Bionic is by far the easiest to use, is much more functional and much less expensive.

We have been using Bionic for several months now and what I like most is the ability to adapt it to our needs. Having the publisher/vendor data at our fingertips is very helpful. The software is fairly easy to use and customer service is very, very good. The Bionic team is constantly listening and working to improve their product on an ongoing basis, which is so important in our ever changing world.

While Bionic is somewhat customizable, there are some aspects that don't make sense for what we are doing and we are having to do "work arounds". That said, the team at Bionic is always willing to look into any issues we have and address them as quickly as possible.

It's a dynamic system where it's easy to plan, track, and execute ad campaigns. I love the flighting within the media plan and the flowcharts and allocations tabs are absolutely incredible.

The RFP functionality needs work and I'd love to have an automated insertion order process and a client portal. I happen to know they're working on these upgrades though!

Very positive experience thus far. Customer support is strong.

Planning against different KPIs, ability to show different views based on product / campaign / other.

Auto-fill based on program (outlet) / product can be tricky between rows, campaigns and clients. They are working on making the Media Flowchart more robust with different features which will help.

Bionic was built from the ground up working with active digital media buyers. Long gone our the days of excel spreadsheets, manual IO's and creating decks from scratch. Bionic has made keeping track of our clients media plans so much easier and saves our teams time.

It was a smooth transition to Bionic for us - no complaints. I wish more vendors would use the RFP tool - Bionic has made it easy, but it's just not the way the industry seems to want to work.

Most network media agencies are still using spreadsheets to manage media campaigns. The flaws of spreadsheets are too numerous to mention. This is software that is designed for media planners, by media planners. But it goes far beyond just simple media planning. But the best thing about this product is that it continues to get better every week!

It was a little slow to begin with, but the team from Bionic worked really hard to speed up the software. We're based in NZ, so it was a distance thing! Now it is speedy and great!

Excellent company with great attention to personal service.

Bionic is an excellent product for client proposals. It's easy to build and easy to read with the flowchart format. I had one client that said she carried it with her to all of her staff meetings! Many of the other agency tools do not provide easy to view budgets and strategic planning for the client to review and approve.

It can be slow in the process of inputting information and there are areas I would prefer better viewing on the flowchart.

I am eternally grateful to Bionic for their support of the S.I. Newhouse School's advertising media planning program. As an educator I sit in a desert with few tools to teach our students how to be ready on day one. The generosity of the team at Bionic has allowed me to level up my curriculum and provide the students with a real world experience.

It took awhile to sort out how best to fit this into a classroom in a way that the students could understand. But both [SENSITIVE CONTENT] were exceedingly patient and wouldn't quit until we found a solution.

Previously, excel has been cumbersome, particularly whereby clients require specific information regarding breakdowns or date splits. Bionic cuts these difficulties out & can provide exact info and figures. I'm able to supply the data, schedules and recommendations easily and quickly in various formats, depending on client needs.

This software fulfils all of my needs and more. The company is proactive and innovative. As it stands, my business is always up to date with the latest technology in media buying.

There's nothing I don't like about this product so far

Overall, this is the best media planning tool that we've used to date. The interface is slick, the support and on boarding is fantastic, and it is a fantastic value.

The tool is great for media planning, but not as strong on the reporting front. Would love to see better API integrations w/ all the digital platforms (FB, Snapchat, AdWords, etc.)

This software is easy to use, and great for our business needs.

Honestly, there isn't anything that I would change.

The database approach to setting up media plans is very helpful.

The experience of using the interface is clunky. It would be great to be able to export a single IO when you have to tweak something. At the moment you have to export every provider every time.