About MediaRadar

MediaRadar is a cloud-based platform which provides advertisement and market analysis for ad-sales professionals and agencies. The solution is delivered across multiple platforms such as TV, print media, email, events, and digital media.

MediaRadar’s sales intelligence platform provides services which include building multimedia pitches and identifying prospects that help businesses in their sales activities. It majorly serves advertising technology companies, agencies, media companies and emerging media companies regardless of their size and area of operation. The product also offers customized solutions and data licensing.

MediaRadar provides verified contacts, distribution of spend and real-time competitive analysis to...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

231 Reviews of MediaRadar

Average User Ratings

Overall

4.53 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(137)

137

4 stars

(77)

77

3 stars

(16)

16

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 231 results

April 2018

User Profile Picture

Alexandra from Hearst Magazines

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

I've had an overall positive experience with MediaRadar for the 5+ years I've used it.

Pros

MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.

Cons

There are a few places within Edit Credits where I different report output would be helpful --  When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis. When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.

May 2021

Cheryl from Signal Theory

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

4.0

May 2021

The best resource for B2B media insights

At least once a week, I get asked "What is so and so company spending in media?". It's pretty great to have an easy-to-use resource that can quickly answer that question for our new business development person.

Pros

Myself and my team use the platform for competitive paid media research. I find the depth of B2B information far superior to any other similar platform, especially for print media advertising and for pulling print and digital creative samples. I'm always amazed when we get into new business research and I discover the depth of publications and websites monitored in various, niche B2B industries.

Cons

As with any subscription software, the more you pay, the more bells and whistles you get. We are on a base-level subscription. I would love to have more modules and in-depth information, but it works for us as is. We are lucky to be able to supplement Media Radar with another media competitive intelligence tool that fills some of the gaps.

Reasons for Choosing MediaRadar

We didn't choose. We subscribe to Media Radar, Kantar and Winmo because they each have their strengths and we find they complement each other pretty well.

May 2021

Jason from Network N

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

May 2021

Media radar review

Overall I am happy with Media radar. As I’ve gotten settled into my new sales role and busy with campaign work. I’ve had less time to prospect using media radar and as a result I find I am quickly forgetting how to use the primary features and reporting. So I sometimes feel a little lost when I’m on the site. But overall I am happy that I have access.

Pros

They offer a comprehensive coverage of US brands and their spending patterns. Good automated reporting options. Great customer support and responsiveness.

Cons

The cost for the service is very high - at least for my individual needs. Would prefer if there was a limited usage option for much less money. I don’t totally trust the specific spend numbers that are reported so I just use that directionally.

Reasons for Choosing MediaRadar

See above

Reasons for Switching to MediaRadar

Contact info included

May 2021

Shaun from Firstline Creative+Media

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2021

MediaRadar is a necessity not a luxury!

I thoroughly enjoy MediaRadar because the data is so current and the ability to create a wide array of reports is exceptional.

Pros

The wealth of current, relevant data on a platform that’s highly intuitive and always evolving.

Cons

Adding additional media platform subscriptions can get costly.

Reasons for Choosing MediaRadar

Ease of use, depth of information and an outstanding support team at MediaRadar made the decision quite easy.

December 2019

Chris from TVSquared

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

December 2019

Great Software

[SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there.

Pros

The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us.

Cons

Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts.

Reasons for Switching to MediaRadar

It was made right before I joined TVSquared, so I did not use it much.