About MediaRadar

MediaRadar is a cloud-based platform which provides advertisement and market analysis for ad-sales professionals and agencies. The solution is delivered across multiple platforms such as TV, print media, email, events, and digital media.

MediaRadar’s sales intelligence platform provides services which include building multimedia pitches and identifying prospects that help businesses in their sales activities. It majorly serves advertising technology companies, agencies, media companies and emerging media companies regardless of their size and area of operation. The product also offers customized solutions and data licensing.

MediaRadar provides verified contacts, distribution of spend and real-time competitive analysis to companies in the A...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

158 Reviews of MediaRadar

Average User Ratings

Overall

4.53 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(93)

93

4 stars

(55)

55

3 stars

(10)

10

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 158 results

April 2018

Alexandra from Hearst Magazines

Verified Reviewer

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

I've had an overall positive experience with MediaRadar for the 5+ years I've used it.

Pros

MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.

Cons

There are a few places within Edit Credits where I different report output would be helpful --  When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis. When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.

December 2019

Chris from TVSquared

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

December 2019

Great Software

[SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there.

Pros

The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us.

Cons

Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts.

April 2018

Corey from Elite Traveler

Verified Reviewer

Company Size: 11-50 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

April 2018

The software works well

Pros

Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running

Cons

Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program

May 2020

CJ from AFAR Media

Company Size: 51-200 employees

Industry: Publishing

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2020

Reliable, Quick "Go-To" for Account Review and Contacts

Great customer service and ease of us. Most major tourism boards are in there and also many CVB are represented as well.

Pros

I use MR daily for contacts, competitive spending and new business prospecting. It is very easy to run reports and save them in excel for going back at a later date to reach out to.

Cons

As with all databases, it is difficult to keep up to date on the fast moving changes of contacts. Maybe there could be a way for UGC and input for changes.

December 2019

alison from audiomack

Company Size: 51-200 employees

Industry: Music

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

December 2019

mediaradar 2019 review

Overall very happy with our purchase, Media Radar has proven very useful for research, prospecting, contacts, and agency planning

Pros

easy to navigate wealth of contact info extremely responsive customer service team great tool for competitive prospecting

Cons

load times for data are extremely slow data points are sometimes over generalized or glossed over, especially for digital insights and the “perfect pitch” tab wish there was more info on mobile and app advertisers/publishers

Reasons for Choosing MediaRadar

Better Mobile and Digital insights