About MediaRadar


MediaRadar is a cloud-based platform which provides advertisement and market analysis for ad-sales professionals and agencies. The solution is delivered across multiple platforms such as TV, print media, email, events, and digital media.

MediaRadar’s sales intelligence platform provides services which include building multimedia pitches and identifying prospects that help businesses in their sales activities. It majorly serves advertising technology companies, agencies, media companies and emerging media companies regardless of their size and area of operation. The product also offers customized solutions and data licensing.

MediaRadar provides verified contacts, distribution of spend and real-time competitive analysis to companies in the Ad tech sector. It converts advertising data into actionable insights that help media companies improve their sales strategy.

MediaRadar integrates with clients’ CRM systems and other platforms such as Comsore, Google, Yelp, LinkedIn and Salesforce.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

113 Reviews of MediaRadar

Average User Ratings

Overall

4.55 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(68)

4 stars

(39)

3 stars

(6)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 113 reviews

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April 2018

Alexandra from Hearst Magazines

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

I've had an overall positive experience with MediaRadar for the 5+ years I've used it.

Pros

MediaRadar is easy to use and very intuitive. New sales assistants are quick to learn how to pull reports. It provides information that's instrumental to the selling of our brand.

Cons

There are a few places within Edit Credits where I different report output would be helpful --
 When trying to pull the number of category (i.e. jewelry) credits across the competitive set, you have to pull each book separately. It would be incredibly helpful if a screen appeared similar to when you're searching for a specific brand's credits (i.e. Cartier) and it lists the titles with the number of credits in parenthesis.
When searching for a specific brand's credits within our magazine, it would be helpful to have an on-screen visual of every credit (on one page). It would be so much easier to search for a specific credit than to click through each on individually.

April 2018

Michael from J.L. Farmakis Group

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

It's definitely a very user Friendly Product, which is indeed extremely important...!

Since the beginning stages of using the product all of our Reps Nation Wide have increased their sales, & it is indeed a direct result from having this product as a Sales Tool, & it's well worth the Money.

Pros

It's certainly a Quality Product & the Customer Support behind it is outstanding...!! We've been using the Product for about 2 years now, & it has helped us tremendously & I have increased my Sales efforts as a direct result from using the Product.

Cons

It's a bit costly, but in the long run, it's well worth the Money...! When out Team first put out the money for the program we were not sure if we could justify the cost, but now we are realizing the cost was definitely worth it, & the results are the proof...!

April 2018

Rocky from The Magazine Guys

Company Size: 1 employee

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

easy fast and efficent when looking up prospects and ad spending history

it opens the doors to new potential advertisers quickly and efficently

Pros

ease of use on all types of devices, the ability to find contacts as well as phone numbers for all levels of individuals engaged in ad buying decision making process. The ability to find agencies as well is a big help.

Cons

It currently does not have small regional ads that run outside of the Northeast region. if this service were offered I would rate the product 5 stars. Easy to use and very efficient. no other draw backs known at this time.

April 2018

Alexandra from Hearst

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

MediaRadar is my go-to for quick overview of brands and advertisers.

Pros

I like that I can easily view all creative, and where it's running. It gives me a quick overview of what my competitors are getting vs me. I also really like that you can create different competitive lists.

Cons

Updates on client names and titles are at times behind real-time changes. In certain instances, it has been over a year that a client has moved off the business, but is still listed under contacts in MediaRadar.

April 2018

Kim from Meredith Corp.

Company Size: 5,001-10,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

April 2018

Very Easy to use.

Pros

Media Radar makes it very easy to look up ads, which I do daily. Media Radar seems to have updated ads daily more so then Kantar.

Cons

I would like to learn how to run report more. It would be beneficial to join a training seminar if they had any. The one thing I don't like is when I am looking up ads such as Chevy Traverse I wish I could have all Chevy products to the one page when searching for ads not making a report.

April 2018

Irene from Hearst Publishing

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Always very helping and a great way to get the information I need

It's great for prospecting business and also finding out where my clients are spending their media dollars

Pros

It is easy to access the information that I need such as finding contacts, market share and the activity a client has for the time of quarter that I'm looking for.

Cons

Sometimes the contact information isn't up to date or current for either the client or advertisers business. Also sometimes it take a long time to retrieve a report

April 2018

GEORGE from Mediamax Network

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Easy to use, lots of useful info

Helps with sales, identifying prospects, makes for targeted proposals using MR info

Pros

Contact info; competitive spending for print and digital; able to see creative; insight info to use for proposals

Cons

Liked the old format where (on print) you could see creative and where it ran - easier to view. Also liked it better when viewing where ads were placed it showed inside competitive set and outside - now I am seeing just one report.

April 2018

Nick from Acast

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

April 2018

Smooth user experience, and an invaluable tool for the team

Pros

Product design is very user-friendly, and easily digestible. The information provided daily is very useful from both a team and management perspective, and it compliments more manual systems that we already have in place.

Cons

Sometimes slightly outdated contact information. Could be improved with better accuracy in this regard, but is par for the course as there is always a lot of turnover in agency land.

April 2018

CJ from MatadorNetwork.com

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

I use MediaRadar daily for prospecting and locating contacts

Territory Reports, Category Reports, Contacts!

Pros

Pulling territory prospecting reports and category reports and then having the ability to click directly onto the contacts and email them

Cons

There is one little problem in running a territory report. In other words, if someone works on an account and that account is based in TN, but the agency contact is based in CA, it will still pull the CA contacts too.

April 2018

Sue from Conde Nast

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

I miss having the ease of Contacts but I know that's my company's no longer paying for this service.

Easy to use, help always available and very useful tool for my trade.

Pros

Ability to easily and efficiently look up where brands ran both on print and digital. When doing precalls - Media Radar is good for at least 50% of the materials I need.

Cons

If I'm reaching - b/c it's fairly straight forward - it'd be inserts are counted as pages, whereas we don't include them in the share of market. No biggie though.

April 2018

Brian from This Old House Ventures, LLC

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

3.0

April 2018

MR is a great resource, I use it nearly every business day. Staff is very responsive, when needed

Pros

If researching print, MR is very reliable. The list of companies measured is impressive. Overall the software is fairly easy to use.

Cons

I often find contacts are not up to date, which I understand may be tough to do with a dynamic industry. Also, the online data is also not very reliable and does not offer a complete picture of what a marketer may be doing in the marketplace.

April 2018

Cynthia from Hearst

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

Use it daily. Couldn't do my job without it. Fantastic customer support.

Pros

Love the opportunity to get Contacts. Love tear sheets to see what the competition is doing and learn where a company is located. Love edit credit reports. Love seeing the creative. Love seeing a company's print schedule.

Cons

Edit credit reports are often tricky to get what I want. Can't always figure out how to just show 1 title's edit credits with examples.

May 2018

chloe from Landscape Management Mag

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

May 2018

really great! love this site

Many benefits like looking at our competitors pages and having an organized system. i also really love how you can view suggested companies and the pitch is awesome too.

Pros

I love how all the companies working with our competitors are laid out in front of you. It makes it so easy to prospect.

Cons

A suggestion would be to make it easier to print an ad. It is hard to print an ad after you click into it.

April 2018

Shaun from Media Brokers International

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2018

I utilize MediaRadar almost daily because it provides crucial & current information quickly

Makes our company a more valuable resource for clients

Pros

Ease of use, multiple data points , up to date contacts, sample creative and instantaneous reports that are tagged with my company logo and I can share with clients straightaway

Cons

Smaller or newer companies don't always appear in searches but if I check back at a later date most times those companies are available

April 2018

Michele from Philadelphia Media Network: Philly.com, Inquirer and Daily News

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support