One thing that can be frustrating at times is the amount of time it will take something to load or move from tab to tab.

MediaRadar is easy to use. I like The tearsheets option.

Helps me track what is happening in the field and where people are spending money, products purchase.

I love media radar, it is very easy to use, it has a variety of updated information and really appreciate the LinkedIn link, very powerful software.

MediaRadar does a great job of looking for relevant contacts and providing a wealth of information on the advertisers included, such as online creative and where it's running.

As with all databases, it is difficult to keep up to date on the fast moving changes of contacts. Maybe there could be a way for UGC and input for changes.

Not only does the product have so much to offer but also the customer service is amazing.

Fantastic, great support staff and really smart recommendations.

Customer support was great during the roll out to our team. There are a lot of great reports and insights that can found within MediaRadar at the click of a button.

It's slightly on the inconvenient side, especially when dealing with smaller companies. I find myself looking up contact information and the data is sometimes out dated.

Ability to get contact information, competitive reports, market share info, etc. I also use it to look at campaign creative, and the perfect pitch, to investigate brand targets.

Extremely responsive customer service team. Great tool for competitive prospecting.

Main problem has been the limited contact information and some of the contact details are out of date. Just ran a list of 288 contacts and almost 100 were bad emails.

You can easily build lists of prospects, competition, and contact information. It is a well thought out tool that can save a ton of time and money as well as increase productivity.

It was great and is a good example that sometimes you don't know how good you have it until it is gone.

Very positive because it saves time and definitely allows me to be to focused on the right prospects depending upon the demographics and audiences that companies are targeting.

The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job.

The data in the platform is quite rich and navigation within is intuitive.

I use MR daily for contacts, competitive spending and new business prospecting. It is very easy to run reports and save them in excel for going back at a later date to reach out to.

Simple to use interface, great knowledge base articles and all round great customer service.

The AI is a bit limited, which is a common issue for such software. It doesn't understand context, making some suggestions pointless.

One of the best adwords software that has excellent customer care and service.

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying.

When you handle multiple accounts with dozens and dozens of campaigns in it, it's easy to forgot little optimizations that make all the difference. I loved also the slack notifications from Opteo Bot.

But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

The reporting function has saved 2 days of manual work out of my month and allows me to draw speedy conclusions from client account in order to take rapid action. Customer service is fab too.

Some clients that have accounts with campaigns in different languages get spelling errors highlighted, when actually the spelling is correct in the chosen language (only happens in non-English).

Great software, but we needed something a little more robust.

Very easy to use and powerful tool, with a lot of flexibility and a great User Interface. Easy and enjoyable to work with.

Super easy to use, giving you insights which I wouldn't have found using just the Google Ads platform.

I manage multiple luxury retail and lifestyle accounts, and Opteo provides a number of analytical tools to help me do this even better.

Overall it's awesome, I've used much more expensive competitors like Wordstream and Opteo is more fun, easier to use and gives as good or better suggestions for a fraction of the cost.

Its great, the alerts are not annoying (that's a big plus) really helps keep on top of my ads.

Easy to use for everyone, who are familiar with Google Adwords. Super intelligent and saves your and your Client's money.

Very happy so far for its price. Visually appealing, relatively intuitive to use, and great value add to my service offering.

I like a lot the software design, the cleanliness and overall quality of the experience. Everything is very functional and beautifully tailored, with no extra useless stuff.

Missing a few features such as a PDF report that you could send to clients.

Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming.

I must mention their support, which is awesome - one of the best I've ever worked with. Also, the in-app documentation is great.

How easy it makes managing multiple accounts and how quick it is to apply updates and changes. I also like the fact it can link to Slack.

Opteo is quick and easy to use; easily laid out and incredibly user friendly.

Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of.

It's incredibly easy to use and also give me some great information about my AG and KW. And, of course, you can manage your budget very easy.

This software integrates seamlessly, and works flawlessly for us so far.

US Dollar

MediaRadar is a cloud-based platform which provides advertisement and market analysis for ad-sales professionals and agencies. The solution is delivered across multiple platforms such as TV, print media, email, events, and digital media.


MediaRadar’s sales intelligence platform provides services which include building multimedia pitches and identifying prospects that help businesses in their sales activities. It majorly serves advertising technology companies, agencies, media companies and emerging media companies regardless of their size and area of operation. The product also offers customized solutions and data licensing.


MediaRadar provides verified contacts, distribution of spend and real-time competitive analysis to companies in the Ad tech sector. It converts advertising data into actionable insights that help media companies improve their sales strategy.


MediaRadar integrates with clients’ CRM systems and other platforms such as Comsore, Google, Yelp, LinkedIn and Salesforce.



LongDescription

Lead Capture

Performance Management

Customizable Reports

Face-to-Face

Data Import/Export

Lead Generation

Contact Management

Opportunity Management

Content Management

Lead Management

Statistical Analysis

Benchmarking

Proposal Management

Social Media Integration

Real-Time Updates

Visual Analytics

Alerts/Notifications

For Sales Teams/Organizations

Reporting/Analytics

Contact Database

Campaign Analytics

Client Management

Campaign Management

Multi-Channel Distribution

Search/Filter

Display Ad Management

Content Delivery

Mac OS

Web browser (OS agnostic)

Windows 10

Contact MediaRadar for pricing information.

Email/Help Desk

Chat

Self-Employed

2-10

11-50

51-200

201-500

1000+

MediaRadar

Live Online

Documentation

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.


Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.


Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features "Test Ad Creatives" which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.


Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.



AB Testing

Real Time Monitoring

Multi-Campaign

ROI Tracking

Account Alerts

Bid Management

Conversion Tracking

Budget Control

Keyword Tracking

Budget Management

Monitoring

Task Management

Keyword Research Tools

For PPC Campaigns

 It is also available at $197/mo and $397/mo with additional features.

MediaRadar vs Opteo

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