Opteo software


49 reviews(5.0/5)
49 reviews(5.0/5)

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.

Supported Operating System(s):
Web browser (OS agnostic)

49 Reviews of Opteo

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  • Alan from HCL Technologies

    Number of employees: 10,000+ employees

    August 2018

    Fine AdWords management tool that makes everything in one place

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

    Cons

    The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: GetApp
  • Josh from SEOM Interactive

    Number of employees: 11-50 employees

    August 2018

    Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

    Cons

    The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Alessio from Xpitality Srl

    July 2018

    Helps keeping my accounts at bay

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    - Great UX
    - Makes it easy to spot improvement areas
    - Very good integration with Slack
    - Easy to navigate

    Cons

    I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Verified Reviewer

    March 2018

    one of the best adwords software that has excellent customer care and service.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Optimized for a specific interest. Very easy to set up and navigate. The recommendations are accurate and take the time-consuming aspect out of bidding,

    Cons

    I really don't have anything negative to say other than the overwhelming amount of features, playing and setting up can take a minute, but once it is up and running the service is phenomenal. Great job!

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Thoma from daneau + truong

    Number of employees: 2-10 employees

    March 2018

    Super useful tool for agency with multiple adwords account

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This tool let you manage super easily multiple campaigns and see what is wrong with a glance. The tool always offer good recommandations for each account. It's really a good way to save time. We immediately fell in love with the app.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Neil from Kallidus

    Specialty: Other

    Number of employees: 51-200 employees

    February 2018

    Great PPC management software for a low cost

    Ease-of-use
    Functionality
    Quality
    Support
    N/A

    I'd looked at a number of PPC management systems and Opteo came out on top for functionality and value for money/

    Pros

    The user interface is really nice. It's easy to navigate and the cost is low. I particularity like the ad performance reccomendations

    Cons

    The reporting could be better, some things are a little difficult to find in the system. It would be great if it could assist you more in setting up re marketing campaigns

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source
  • Yvonne from ColemanCDT

    January 2018

    Superb & affordable. It has save me hours of work and provides real data for solid decision making.

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Time savings and precise data analysis for better and quicker decision making.

    Pros

    The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

    Cons

    The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Casper from Templafy

    Number of employees: 11-50 employees

    January 2018

    I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money

    Better CPL, better quality score, better ads, more traffic etc. Just good things.

    Pros

    The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision.

    It's super user friendly, and keeps good track of my budget/spend.

    I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it.

    Great product; and nice support team as well.

    Cons

    Very little. I don't really have any bad things to say.

    I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

    This review was submitted organically. No incentive was offered
    Review Source: Capterra
  • Michael from SpotOn Consulting

    Number of employees: 1 employee

    October 2017

    Opteo feels like an extension of me as an AdWords Expert - it moves the way I move!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    - I can manage 10 clients in the time it used to take me to analyze one
    - It finds some of the smallest issues that I missed, eg. forgetting to add an Ad Extension to 1 campaign out of a 100
    - A lot of AdWords scripts & "automations" I used to use I don't have to anymore - it's a standard feature! (eg. N Gram analysis)
    - The ability to edit and customise both negative and positive keywords from a Search Term "report" without having to open Google AdWords

    Cons

    My only con was the fact that I could not edit keywords from flagged Search Terms for the purposes of negative or positive keywords - but this was addressed in the last update so I'm over the moon!

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Ryan from RUNNER Agency

    Number of employees: 2-10 employees

    September 2017

    Time and Money Saver

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easy to use interface with good recommendations. It helps keep client hours well within our retainers and allows us to do more special projects. Opteo is helping us be more efficient with our time and helps us grow our client

    Cons

    Getting some automation would be good. Budget and keyword optimizations would be nice to set to automatically change based on a situation.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Michele from Hells Bells Digital

    Number of employees: 2-10 employees

    September 2017

    Excellent Adwords tool for those who want to remain in control of bidding

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
    I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
    I also love the suggestions on which ads to pause based on conversions per impression OR click through.
    It has a lot of great features actually.
    Support is great and gave me higher level suggestions on structuring my account.
    What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
    We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
    We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
    For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

    Cons

    A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
    I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Angus from Marwick Marketing

    Number of employees: 2-10 employees

    September 2017

    Never miss the smallest optimization ever again!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Easiest software to learn and use i have ever seen. Picks up on the smallest things from negative keywords to spelling mistakes. Best tool for AdWords.

    Cons

    Missing a few features such as a PDF report that you could send to clients. The reporting side of things could be shown a bit better.

    This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
    Review Source: Capterra
  • Dora from Digital Operative

    Number of employees: 2-10 employees

    August 2017

    Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance.
    The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

    Cons

    Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Verified Reviewer

    Number of employees: 2-10 employees

    August 2017

    One of the best AdWords tools around

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic.

    The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis.

    I can't imagine a world without Opteo. 3 thumbs up!

    Cons

    The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Verified Reviewer

    Number of employees: 11-50 employees

    August 2017

    Feature Rich (and Growing) PPC Management Product

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    - Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations.
    - Constantly growing feature list. The developers are adding new functionality nearly every week.
    - Easily manage an entire MCC's worth of accounts.
    - Huge value for the price.
    - The support is stellar. Send a chat and usually answered within minutes.

    Cons

    - The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.

    This review was submitted organically. No incentive was offered
    Review Source: GetApp
  • Stuart from Retriever Digital

    Number of employees: 2-10 employees

    July 2017

    Best app ever for Adwords!

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Absolutely a thrill to use, easy, simple and actually works, unlike others that offer trials that do not work!!
    Much less cost and its really good.

    Review Source: GetApp
  • Peter from WoduMedia

    Number of employees: 11-50 employees

    July 2017

    Exceptional Adwords Software That Puts The Client First

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    — Opteo optimizes for the client's best interest.

    — Opteo encourages engagement between the marketer and the account.

    — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations.

    — Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us.

    — Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores.

    — Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account.

    — Opteo sales team are not pushy, and support is very helpful.

    — Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

    Cons

    Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

    Review Source: GetApp
  • July 2017

    Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings.

    Cons

    The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business.

    Review Source: GetApp
  • Alessandro from Acesso Publicidade e Marketing

    Number of employees: 11-50 employees

    July 2017

    Easy Way to Optimize Enormous AdWords Accounts

    Ease-of-use
    Functionality
    Quality
    Support
    Value for Money
    Pros

    Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.

    Cons

    We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.

    Review Source: GetApp
  • Remko from Remko van der Zwaag

    Number of employees: 1 employee

    June 2017

    Finally!

    Ease-of-use
    Functionality
    Quality
    Support
    N/A
    Value for Money
    Pros

    Just in trial after trying it a few months ago. Lot's has changed: it is not a great optimization tool which does the thinking for you. Really intelligent suggestions.

    Cons

    Please DON'T develop reporting functionality. There are enough reporting tools out there. Please don't loose focus on optimization.

    Review Source: GetApp
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