About Opteo


Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.



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Supported Operating System(s):

Web browser (OS agnostic)

73 Reviews of Opteo

Average User Ratings

Overall

4.89 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(66)

4 stars

(6)

3 stars

(1)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 73 reviews

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September 2017

Michele from Hells Bells Digital

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2017

Excellent Adwords tool for those who want to remain in control of bidding

Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

July 2017

Peter from WoduMedia

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2017

Exceptional Adwords Software That Puts The Client First

Pros

— Opteo optimizes for the client's best interest.

— Opteo encourages engagement between the marketer and the account.

— The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations.

— Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us.

— Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores.

— Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account.

— Opteo sales team are not pushy, and support is very helpful.

— Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

Cons

Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

February 2017

Robert from Consultant

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2017

The perfect Adwords tool for small agencies, freelancers, and those with limited time.

As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since. Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject. I've taken an account that was losing money and brought it back to a profitable level over the past couple of weeks by correctly setting up my target CPAs within Opteo and following every suggestion that the tool has offered. The support from the team is incredible, they're both fast and very knowledgeable, and I would certainly recommend the tool to anybody needing to free up some time and reduce human error in their Adwords account. I can only see Opteo getting better, so I'll certainly remain a member.

Pros

Reduces human error in maintenance checking
Reduces time spent on grunt work
Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface
Beautiful UX

Cons

Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.)

August 2018

Alan from HCL Technologies

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2018

Fine AdWords management tool that makes everything in one place

Pros

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

Cons

The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

August 2018

Josh from SEOM Interactive

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

July 2017

Paul

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2017

Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly

Pros

The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings.

Cons

The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business.

August 2017

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2017

One of the best AdWords tools around

Pros

Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic.

The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis.

I can't imagine a world without Opteo. 3 thumbs up!

Cons

The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices.

March 2019

Thomas from Flash Marketing ApS

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

Great system for Google Ads

Overall very satisfied with the system and are recommending this a lot to others, heads up for the team and their service

Pros

First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features.

Cons

Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away.

August 2017

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2017

Feature Rich (and Growing) PPC Management Product

Pros

- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations.
- Constantly growing feature list. The developers are adding new functionality nearly every week.
- Easily manage an entire MCC's worth of accounts.
- Huge value for the price.
- The support is stellar. Send a chat and usually answered within minutes.

Cons

- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together.

January 2019

Thomas from Squiply

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

Makes Adwords....a little too easy!

Pros

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements.

I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user.

UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

Cons

None that spring to mind, which is pretty rare.

If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

February 2017

✔ David from PPC Solutions (Rosarnach Media Ltd.)

Company Size: 1 employee

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2017

Excellent Back Seat Driver For AdWords Account Management

We're only human, and to be human is to make mistakes, despite our best intentions with checklists and procedures. Enter Opteo. Opteo reviews your AdWords accounts making helpful suggestions based on well-established best practices. These aren't the semi-helpful AdWords suggestions that Google provides. These are specific data based suggestions. I find I implement 90-95% of them. If you approve the suggestion, in one click Opteo will implement it for you. If you don't like the suggestion, you can permanently ignore it or ignore it for a certain period of time. Suggestions occur for a variety of topics such as exact match keyword suggestions, negative keywords, bid adjustments, pausing poorly performing ads, placement exclusions and many more. It is especially helpful for smaller accounts that don't warrant a lot of management time due to low ad spend. Opteo covers the bases until time/budget justifies a deeper look.

Pros

Deep data-driven account management suggestions
Continual feature improvement over time by Opteo

Cons

Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out. In those cases, you must enter AdWords directly and implement the suggestion manually.

October 2018

Jason from Rub Smokehouse & Bar

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2018

Forget the trivial adwords task concentrate on the creative Opteo does the graft while you create

Pros

Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features

Cons

It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

February 2017

Gustavo Madruga,

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2017

Makes my life easier

Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.

Pros

Very easy to use. Just click, click, click, optimization done.
For every optimization there is plenty of help and knowledge.
Support responds really fast.
Great price.

Cons

More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.