About Opteo

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features "Test Ad Creatives" which allows users to identify the best-performing campaigns based on analysis of click-through ...


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Supported Operating System(s):

Web browser (OS agnostic)

110 Reviews of Opteo

Average User Ratings

Overall

4.86 / 5 stars

Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(97)

97

4 stars

(11)

11

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 110 results

September 2017

Michele from Hells Bells Digital

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2017

Excellent Adwords tool for those who want to remain in control of bidding

Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

October 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: GetApp


Ease-of-use

5.0

Functionality

5.0

October 2019

Such a great tool!

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Pros

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Reasons for Switching to Opteo

We ran a trial run with Acquisio but never bought in. It felt clunky; almost complex for complexity's sake.

December 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Functionality

4.0

December 2020

For those managing many accounts that don't want to micromanag.

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.

Pros

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

Cons

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

February 2021

Pietro from Fuel Lab S.r.l.s

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

February 2021

An AI that truly helps

I've had a seamless, perfect experience with Opteo. Wouldn't change provider, to be honest. I like the responsiveness of the team, and I hope there will be many new features and implementations in the future. I strongly suggest you to try it out!

Pros

I like a lot the software design, the cleanliness and overall quality of the experience. Everything is very functional and beautifully tailored, with no extra useless stuff. When you handle multiple accounts with dozens and dozens of campaigns in it, it's easy to forgot little optimizations that make all the difference. I loved also the slack notifications from Opteo Bot.

Cons

It's on the expensive side of overall pricing you can find online. if you're a small company just starting out, it'll be hard to afford it unless you have clients paying you well; per se, Opteo doesn't cost a fortune, but its likely you're running multiple memberships like Opteo for other services you need for your business. That's the only downside to it in my opinion.

January 2021

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 6 months

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

Intelligent PPC Automation Suite

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.

Pros

The ease of use and amount of time it saves

Cons

There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Reasons for Choosing Opteo

The algorithm is effective at picking up the most pressing issues to look at. And the support is there if needed inside the chat function on the dashboard.