Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.

Ad copy testing
Ad copy testing

Ad copy testing

AdWords traffic report

AdWords traffic report

Analytics

Analytics

Audience builder

Audience builder

Dashboard

Dashboard

Task management

Task management

Supported Operating System(s):

Web browser (OS agnostic)



58 Reviews of Opteo

Overall rating

5.0 / 5 stars

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Showing 1 - 20 of 58 reviews

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Phil from Grand / Digital Marketing Agency

Number of employees:  2-10 employees

Ease-of-use

Value for money

Functionality

October 2018

Opteo is a must have Adwords optimisation tool

Pros

All round performance with keyword, advert and bid optimsation recommendations backed up by stats to prove it. Saves hours of tedious work allowing time for more creative updates to campaigns. Excellent for agency management of multiple Adwords accounts.
I've used the more expensive competitor tools but found Opteo to provide everything I need at incredible value.
Easy to use interface.

Cons

Nothing to fault. Seem to be always adding new features and improvements. Incredible value for money.

Review Source: GetApp

Ramachandran from The Sacramento Bee

Number of employees:  501-1,000 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Awesome for PPC

Pros

The tools, features and dashboard - so much useful information and tips. I really enjoy the interface.

Cons

Sometimes when pushing improvement will not go through - maybe something the team/tech can look into.

Review Source: GetApp

Jason from Rub Smokehouse & Bar

Number of employees:  51-200 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Forget the trivial adwords task concentrate on the creative Opteo does the graft while you create

Pros

Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features

Cons

It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

Review Source: GetApp

Adrián from alGenio

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Best Platform to improve my campaigns

Pros

I really use Opteo every day of my job. It's incredibly easy to use and also give me some great information about my AG and KW.

And, of course, you can manage your budget very easy. with a single view.

You can control a lot of accounts and manage all of them very quickly.

It's very useful to find new kw and organise them.

Cons

Maybe if you don't understand english, you can't use the full features of Opteo.

When you have a lot of accounts, maybe you can spend too much time using Opteo.

The rest, is perfect ;)

Review Source: GetApp

Dominic from Visibilitii.com

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

October 2018

Simple and easy to use. Highly Recommend for Small or Large Teams.

Pros

- Clean Interface
- Simple, easy to use
- Helps marketers manage many clients
- Accurate suggestions
- Optimizations and metrics are explained

Cons

- Would be great to be able to print to pdf the scorecard.
- Could be user error, but would like for it to be easier to add keywords to new SKAG (Single Keyword Ad Groups.

Review Source: GetApp

Mike from Vindy HQ

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Couldn't run ads without it anymore

Couldn't live without it.

Pros

It's so freaking smart. We have over 100 campaigns. I would've hire 5 new employees just to manage them. Luckily we have Opteo.

Cons

Nothing, really. It's really good and it's improving fast. They really listen to feedback, so that's a good thing.

Review Source: Capterra

Ease-of-use

Value for money

Customer support

Functionality

September 2018

Hire A Team of Elite PPC Pros or Opteo? OPTEO!

Pros

Opteo allows you to multiply your productivity with high-levels of insights for your PPC campaign that are given to you, clearly and easy to implement. It's an amazing tool for optimizing campaigns. Also, the dashboard allows you to export a report for potential new clients. This feature helps me land so many new leads!

Cons

It's not made for building campaigns, so if you want something to simplify the process of making a campaign, this isn't the tool. But, once it's built, you have Opteo to really improve your CTRs and Conversion rates.

Review Source: GetApp

Alan from HCL Technologies

Number of employees:  10,000+ employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Fine AdWords management tool that makes everything in one place

Pros

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

Cons

The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

Review Source: GetApp

Josh from SEOM Interactive

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2018

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

Review Source: GetApp

Alessio from Xpitality Srl

Ease-of-use

Value for money

Customer support

Functionality

July 2018

Helps keeping my accounts at bay

Pros

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

Cons

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

Review Source: Capterra
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Verified Reviewer

Ease-of-use

Value for money

Customer support

Functionality

March 2018

one of the best adwords software that has excellent customer care and service.

Pros

Optimized for a specific interest. Very easy to set up and navigate. The recommendations are accurate and take the time-consuming aspect out of bidding,

Cons

I really don't have anything negative to say other than the overwhelming amount of features, playing and setting up can take a minute, but once it is up and running the service is phenomenal. Great job!

Review Source: Capterra

Thoma from daneau + truong

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

March 2018

Super useful tool for agency with multiple adwords account

Pros

This tool let you manage super easily multiple campaigns and see what is wrong with a glance. The tool always offer good recommandations for each account. It's really a good way to save time. We immediately fell in love with the app.

Review Source: GetApp

Neil from Kallidus

Industry:  Other

Number of employees:  51-200 employees

Ease-of-use

Functionality

February 2018

Great PPC management software for a low cost

I'd looked at a number of PPC management systems and Opteo came out on top for functionality and value for money/

Pros

The user interface is really nice. It's easy to navigate and the cost is low. I particularity like the ad performance reccomendations

Cons

The reporting could be better, some things are a little difficult to find in the system. It would be great if it could assist you more in setting up re marketing campaigns

Review Source

Yvonne from ColemanCDT

Ease-of-use

Value for money

Customer support

Functionality

January 2018

Superb & affordable. It has save me hours of work and provides real data for solid decision making.

Time savings and precise data analysis for better and quicker decision making.

Pros

The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

Cons

The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

Review Source: Capterra

Casper from Templafy

Number of employees:  11-50 employees

Ease-of-use

Value for money

Customer support

Functionality

January 2018

I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

Better CPL, better quality score, better ads, more traffic etc. Just good things.

Pros

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision.

It's super user friendly, and keeps good track of my budget/spend.

I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it.

Great product; and nice support team as well.

Cons

Very little. I don't really have any bad things to say.

I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

Review Source: Capterra

Michael from SpotOn Consulting

Number of employees:  1 employee

Ease-of-use

Value for money

Customer support

Functionality

October 2017

Opteo feels like an extension of me as an AdWords Expert - it moves the way I move!

Pros

- I can manage 10 clients in the time it used to take me to analyze one
- It finds some of the smallest issues that I missed, eg. forgetting to add an Ad Extension to 1 campaign out of a 100
- A lot of AdWords scripts & "automations" I used to use I don't have to anymore - it's a standard feature! (eg. N Gram analysis)
- The ability to edit and customise both negative and positive keywords from a Search Term "report" without having to open Google AdWords

Cons

My only con was the fact that I could not edit keywords from flagged Search Terms for the purposes of negative or positive keywords - but this was addressed in the last update so I'm over the moon!

Review Source: GetApp

Ryan from RUNNER Agency

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2017

Time and Money Saver

Pros

Easy to use interface with good recommendations. It helps keep client hours well within our retainers and allows us to do more special projects. Opteo is helping us be more efficient with our time and helps us grow our client

Cons

Getting some automation would be good. Budget and keyword optimizations would be nice to set to automatically change based on a situation.

Review Source: GetApp

Michele from Hells Bells Digital

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2017

Excellent Adwords tool for those who want to remain in control of bidding

Pros

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose.
I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account.
I also love the suggestions on which ads to pause based on conversions per impression OR click through.
It has a lot of great features actually.
Support is great and gave me higher level suggestions on structuring my account.
What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next.
We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those.
We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help.
For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed.
I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Review Source: GetApp

Angus from Marwick Marketing

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

September 2017

Never miss the smallest optimization ever again!

Pros

Easiest software to learn and use i have ever seen. Picks up on the smallest things from negative keywords to spelling mistakes. Best tool for AdWords.

Cons

Missing a few features such as a PDF report that you could send to clients. The reporting side of things could be shown a bit better.

Review Source: Capterra

Dora from Digital Operative

Number of employees:  2-10 employees

Ease-of-use

Value for money

Customer support

Functionality

August 2017

Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us

Pros

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance.
The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Cons

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

Review Source: GetApp

Displaying 1 - 20 of 58 reviews