Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features “Test Ad Creatives” which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.



63 Reviews of Opteo

Overall rating

4.92 / 5 stars

Filters:

Showing 1 - 20 of 63 reviews

January 2019

Thomas from Squiply

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2019

Makes Adwords....a little too easy!

Pros

We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements.

I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user.

UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :)

Cons

None that spring to mind, which is pretty rare.

If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :)

December 2018

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5 of 5

Functionality

5 of 5

December 2018

Opteo is a great Adwords management tool

Pros

Opteo makes managing your Adwords account much more simple and efficient. Even more important, recommended optimizations can help save advertising dollars.

Cons

None! Opteo is a great platform with many benefits.

December 2018

Amjad from CLiCKLAB

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

December 2018

Superb experience

Pros

Best of all: the combination of really useful improvements and the ease of use! Super nice userinterface, especially the "create new ads" and "Bulk upload" features, real sense of accomplishment, very useful and recommandation, around 50 different types of recommandations,

Cons

Would like more recommandations faster (but suppose it's an addiction issue), struggling to come up with more cons

December 2018

Avi from Bloom

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5 of 5

Customer support

5 of 5

Functionality

5 of 5

December 2018

Zone in on the big ticket items

Pros

Customer support is awesome.
UX is awesome.
Design is awesome.
Ease as ever to integrate/link your accounts.
High, medium, low priorities.
Easy to group campaigns and create KPIs.

Cons

Sometimes optimizations recommendations are made without having a minimum amount spent per ad/keyword. Would be great to have this added on.

An influx of daily emails, for all accounts, associated. Would be great if I only received emails corresponding to my accounts.

November 2018

Antoine from Maisons Blavier

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

November 2018

Excellent AdWords tool with great optimisations suggestions

Pros

Opteo allows a helicopter view on all accounts we manage. The tool offers various optimizations and a constant analyze of various elements to always be certain to be on the right track.

Cons

No cons, the tool does exaclty what we need. Maybe improve the refresh cycle, but that's clearly a "nice to have" at this stage

October 2018

Phil from Grand / Digital Marketing Agency

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Functionality

5 of 5

October 2018

Opteo is a must have Adwords optimisation tool

Pros

All round performance with keyword, advert and bid optimsation recommendations backed up by stats to prove it. Saves hours of tedious work allowing time for more creative updates to campaigns. Excellent for agency management of multiple Adwords accounts.
I've used the more expensive competitor tools but found Opteo to provide everything I need at incredible value.
Easy to use interface.

Cons

Nothing to fault. Seem to be always adding new features and improvements. Incredible value for money.

October 2018

Ramachandran from The Sacramento Bee

Company Size: 501-1,000 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

October 2018

Awesome for PPC

Pros

The tools, features and dashboard - so much useful information and tips. I really enjoy the interface.

Cons

Sometimes when pushing improvement will not go through - maybe something the team/tech can look into.

October 2018

Jason from Rub Smokehouse & Bar

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

Forget the trivial adwords task concentrate on the creative Opteo does the graft while you create

Pros

Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features

Cons

It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software.

October 2018

Adrián from alGenio

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

October 2018

Best Platform to improve my campaigns

Pros

I really use Opteo every day of my job. It's incredibly easy to use and also give me some great information about my AG and KW.

And, of course, you can manage your budget very easy. with a single view.

You can control a lot of accounts and manage all of them very quickly.

It's very useful to find new kw and organise them.

Cons

Maybe if you don't understand english, you can't use the full features of Opteo.

When you have a lot of accounts, maybe you can spend too much time using Opteo.

The rest, is perfect ;)

October 2018

Dominic from Visibilitii.com

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

4 of 5

October 2018

Simple and easy to use. Highly Recommend for Small or Large Teams.

Pros

- Clean Interface
- Simple, easy to use
- Helps marketers manage many clients
- Accurate suggestions
- Optimizations and metrics are explained

Cons

- Would be great to be able to print to pdf the scorecard.
- Could be user error, but would like for it to be easier to add keywords to new SKAG (Single Keyword Ad Groups.

September 2018

Mike from Vindy HQ

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2018

Couldn't run ads without it anymore

Couldn't live without it.

Pros

It's so freaking smart. We have over 100 campaigns. I would've hire 5 new employees just to manage them. Luckily we have Opteo.

Cons

Nothing, really. It's really good and it's improving fast. They really listen to feedback, so that's a good thing.

September 2018

Anonymous

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

September 2018

Hire A Team of Elite PPC Pros or Opteo? OPTEO!

Pros

Opteo allows you to multiply your productivity with high-levels of insights for your PPC campaign that are given to you, clearly and easy to implement. It's an amazing tool for optimizing campaigns. Also, the dashboard allows you to export a report for potential new clients. This feature helps me land so many new leads!

Cons

It's not made for building campaigns, so if you want something to simplify the process of making a campaign, this isn't the tool. But, once it's built, you have Opteo to really improve your CTRs and Conversion rates.

August 2018

Alan from HCL Technologies

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

4 of 5

Value for money

4 of 5

Customer support

5 of 5

Functionality

4 of 5

August 2018

Fine AdWords management tool that makes everything in one place

Pros

It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads.

Cons

The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features.

August 2018

Josh from SEOM Interactive

Company Size: 11-50 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

August 2018

Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!

Pros

I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to.

Cons

The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords.

July 2018

Alessio from Xpitality Srl

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

4 of 5

Customer support

4 of 5

Functionality

4 of 5

July 2018

Helps keeping my accounts at bay

Pros

- Great UX
- Makes it easy to spot improvement areas
- Very good integration with Slack
- Easy to navigate

Cons

I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo).

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

3 of 5

Customer support

5 of 5

Functionality

4 of 5

March 2018

one of the best adwords software that has excellent customer care and service.

Pros

Optimized for a specific interest. Very easy to set up and navigate. The recommendations are accurate and take the time-consuming aspect out of bidding,

Cons

I really don't have anything negative to say other than the overwhelming amount of features, playing and setting up can take a minute, but once it is up and running the service is phenomenal. Great job!

March 2018

Thoma from daneau + truong

Company Size: 2-10 employees

Review Source: GetApp


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

March 2018

Super useful tool for agency with multiple adwords account

Pros

This tool let you manage super easily multiple campaigns and see what is wrong with a glance. The tool always offer good recommandations for each account. It's really a good way to save time. We immediately fell in love with the app.

February 2018

Neil from Kallidus

Company Size: 51-200 employees

Review Source


Ease-of-use

4 of 5

Functionality

4 of 5

February 2018

Great PPC management software for a low cost

I'd looked at a number of PPC management systems and Opteo came out on top for functionality and value for money/

Pros

The user interface is really nice. It's easy to navigate and the cost is low. I particularity like the ad performance reccomendations

Cons

The reporting could be better, some things are a little difficult to find in the system. It would be great if it could assist you more in setting up re marketing campaigns

January 2018

Yvonne from ColemanCDT

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

Superb & affordable. It has save me hours of work and provides real data for solid decision making.

Time savings and precise data analysis for better and quicker decision making.

Pros

The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!!

Cons

The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet.

January 2018

Casper from Templafy

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5 of 5

Value for money

5 of 5

Customer support

5 of 5

Functionality

5 of 5

January 2018

I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

Better CPL, better quality score, better ads, more traffic etc. Just good things.

Pros

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision.

It's super user friendly, and keeps good track of my budget/spend.

I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it.

Great product; and nice support team as well.

Cons

Very little. I don't really have any bad things to say.

I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.