All Semrush Reviews

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Jason

2 - 10 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed February 2021

Working with SEM Rush

User Profile

Manuel Ángel

Verified reviewer

Education Management, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2022

Semrush is an amazing SEO tool that has helped me improve my website's ranking in search engines.

Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable seo specialist who can help you make your website popular among search engines, then you can consider hiring Semrush as your seo specialist. The company has been providing its services to many companies and has been successful in increasing the traffic and ranking of these websites. The company is also capable of providing its clients with customized reports so that they can track the progress of their website.

PROS

It is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not.

CONS

There is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start.

Reasons for switching to Semrush

There are a number of reasons why Semrush is often considered to be a better tool than Seo Toolbox. First, Semrush offers a wider range of features and tools than Seo Toolbox. This includes things like competitor analysis, keyword research, and site audits. Additionally, Semrush has a much more user-friendly interface, making it easier to use for those who are not as familiar with SEO.

Md. Tanvir Bin

Education Management, 501-1,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2023

Best for SEO and Promotional purpose

It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords.

PROS

Our website's movement in SERPs based on our selected keywords can be understood by using the SEMrush analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs. Our performance on social media can be analyzed with its Social Media Toolkit.

CONS

The usability isn't the best. Paying for a plan is highly costly.

Reason for choosing Semrush

It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit.

Reasons for switching to Semrush

lack of advanced features to perform outstanding SEO

Vendor Response

Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help.

Replied November 2023

Jeff

Marketing and Advertising, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2024

Not just another SEO platform

I'm happy with it. It's one of many tools - it could be the only one, but lacks in certain areas. Needs more AI and more automated, time saving tools.

PROS

Broad range of SEO/SEM products that integrate to help newbies and seasoned veterans navigate the SEO/SEM world

CONS

It costs too much over the lang haul - it is not automated (or give you the option to automate) enough. While it helps identify issues, it's not great at helping you to resolve them.

User Profile

Soubhik

Verified reviewer

Online Media, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

4

Reviewed November 2022

Not customer friendly, limited usability

Good features, but pathetic policies and robbing people by suspending account when you've already paid for it? Downright cheating.

PROS

Good data insights on keywords and on competitive intelligence. Easy to crawl websites with the SEMRush search crawler and perform site audits as needed, and SEMRush offers considerably more pages per audit to search compared to some of its competitors. Easy to sort out keywords as needed as well, and extra functionality like on-page SEO checkers make this a good on-page SEO tool as well.

CONS

What's the use of offering 500 on-page credits a month, content gap analysis, keyword tracking and so many more features - if you can't use any of them? While SEMRush does tier stacking, and offers more features if you go to their Pro plan or the Guru plan. What it does not? Offer enough time for you to use it.Even if someone logs out from one PC and logs in to the account from another, SEMRush disables your account. It's not possible for a single person to work and access all the features given, and yet, even if you don't have multiple working at the same time, they want you to pay extra for every laptop that gets logged in. It's not like we had multiple people working together. SEMRush doesn't allow even two people at different time slots to log in and work.WOW! And that's not all - they disable the account that you paid for, for policy violations if you dont. Unethical, and corrupt.

Reason for choosing Semrush

Seemed more comprehensive range of features.

Vendor Response

Hi Soubhik, thanks for your review! We want our software to be accessible to all, which is why we offer the free plan; we're glad you're able to leverage it for your business! Collecting and filtering the data for all of our tools comes at a high cost to us, especially when we offer the most accurate data on the market! We've competitively priced ourselves in the market based on the accuracy and amount of data across our 55+ tools. Our team would be happy to talk with you more about your options to join our paid plans to increase your limits and tool access! In our ToS, we state that each account allows limited number of devices and locations for simultaneous login. Otherwise, our security system is triggered since more logins could mean unauthorized access. To prevent third parties from accessing your data, the account is logged out and you will have to restore the password. Hope this helps!

Replied November 2022

wissal

Computer Software, 1 employee

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed December 2023

Honest opinion about semrush

the best platform for you depends on your specific needs, budget, and technical expertise. If you're considering Semrush, I recommend weighing the pros and cons against your requirements to see if it's the right fit

PROS

Semrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.

CONS

It's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush

Vendor Response

Hi there! Thank you for your positive review of Semrush! We're glad you find it user-friendly and powerful. Your feedback is appreciated.

Replied December 2023

Anonymous

51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2023

Semrush is amazing!

Overall, I'd select Semrush over any other SEO platform or software. They consistently have been dependable and reliable.

PROS

Semrush is a fantastic SEO tool that is a jack of all trades. It is robust, yet intuitive and is not complex to learn or deploy.

CONS

Sometimes the amount of data and features can feel overwhelming. If you're able to focus your efforts and find the most meaningful tools and data for your organization within Semrush, this can easily be overcome.

Reason for choosing Semrush

Semrush had all of the features we were looking for, and more, compared to competitors.

Anonymous

11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

FUNCTIONALITY

5

Reviewed April 2024

Really insightful

PROS

Super insightful data and information on specific insights when doing SEO monitoring and looking into keywords analysis

CONS

Sometimes the user interface can be a little confusing with a mega panel down the left and then tabs within the panel

Saviour

Verified reviewer

Computer Software, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

Semrush Review

PROS

The site audit feature which is one of the best features on semrush. it really helped my website alot by boosting my website search engine ranking so positively .

CONS

So far i have not faced any challenge on semrush.

robert

Newspapers, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed February 2024

Must ue tool

I used the free version and the paid version. It has a lot of features and really helped me even on the free veriosn.

PROS

A lot of features at one click away. Every site owner must use it, even the free version.

CONS

The cost is a little high for a startup business, you have all the tools you need but it can be challenging for the budget.

Marwah

Market Research, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed February 2024

SEMRUSH review

PROS

Highly beneficial for monitoring keyword rankings and tracking competitors. Excellent site audit. The SEMRUSH academy for digital marketing which are very useful.

CONS

The interface is confusing. The tool is very expensive and there is no one time life purchase.

Anonymous

1 employee

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2019

Best comprehensive SEO tools for your digital marketing needs

We have learned a lot about our client's website traffic and how to better understand customer engagement using proper keywords to target for each respective industry. With the help of some of the SEMRush keyword tools, we were able to find and write about various related keywords to place within our client websites which in turn generated more traffic conversions. Google Ads analysis and keyword competition provides insight on how to create a niche for our clients. Not to mention, spying on competing businesses and their estimated Google Ad spend. We've managed to address ad optimization for stronger performance. SEMRush seems to be continuing to improve the product. For example, the On Page SEO Checker provides detailed analysis on additional keyword word usage and phrase usage to help improve pages. Although it is not perfect, it is definitely being improved and helps provide guidance.

PROS

- In depth backlink analysis reports and tracking on domains - Top notch keyword selection tools (keyword magic tool) for keyword analysis, volume and suggested or related words - Daily & weekly domain and search position monitoring - Provides enhanced traffic metrics which provides insight on spikes of traffic during specific timeframes

CONS

Starting off, the tools and analytics can be very cumbersome to understand. The tools take some getting used to and testing with to grasp a good understand of how to analyze website traffic, data and keywords.

Reason for choosing Semrush

Our business was set out to find the best tools for our match our digital marketing service offerings. Through multiple trial periods across various softwares, we narrowed down to SEMRush providing the best tools for our services being offered. From website audits, keyword rank and tracking and SEO performance metrics we wanted to ensure we provide our clients with the best solutions to help with their business website needs.

User Profile

Robin

Verified reviewer

Information Technology and Services, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed December 2019

A must have for digital marketers

It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is SEMrush. There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there.

PROS

The dashboard. All from one location I can see my projects performance across a multitude of aspects from social media, back links, position rankings and technical SEO just to name a few.

CONS

Righ now I have an issue with my Facebook always disconnecting with their publishing tool within an hour. contacting support guides you to an email where I would much rather have instant chat or phone support.

Reason for choosing Semrush

The bundled aspect of all features. SEMrush might not be the best at some features but if offers them all.

Hali

Leisure, Travel & Tourism, 5,001-10,000 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed May 2020

Perfect for global SEO research and analysis

I have been able to prove how our content refresh and new blog content has boosted our visibility prior to our new website launch that included a content overhaul. I've shown the correlation between our position and visibility to our increase in search traffic and search purchases. I never would have been able to justify our efforts or my role without the help of SEMrush.

PROS

I love being able to build out dashboards for our keyword categories. It helps me see which product groups are performing well vs. which ones we need to focus on. We are a global company so being able to have keywords in different languages was one of the main selling points for me. It's been fantastic!

CONS

Since we are global, it would be nice if we didn't have to choose just one country for each dashboard. I really need to see performance on a global scale.

Reason for choosing Semrush

The ease of use, dashboards, and keywords in languages other than English - including Chinese and Japanese.

Vendor Response

Hi Hali! Thanks a lot for giving us this review, we appreciate it!

Replied June 2020

Tim

Health, Wellness and Fitness, 501-1,000 employees

Used daily for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2020

Extremely useful, but sometimes unwieldy and expensive

PROS

SEMrush is one of the most comprehensive SEO tools I've ever used. It's a great way to track our keyword performance across many crucial terms for which we need to rank for our business success, and it also helps us track benchmark performance metrics like Authority Score and Page Rankings with incredible detail that helps us know what's working and what isn't.

CONS

I don't like that there isn't an option to purchase a single subscription for a certain amount of users; instead, one has to add users individually to an account for an additional monthly subscription rate. This puts SEMrush far and away in a much more expensive category than almost any other leading SEO tool

Reasons for switching to Semrush

Moz Pro was set up in our organization a long time ago by someone who knew truly little about SEO, so SEMrush gave us an opportunity to start from scratch with a new tool that had very useful and easy to use keyword tools in addition to numerous other tracking tools that have helped us improve our understanding of our organic performance.

Vendor Response

Hi Tim, thank you so much for the review you left us! Great to hear you enjoy so many features. We will also consider your feedback on multiple users option!

Replied October 2020

Anonymous

51-200 employees

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed October 2020

A must-have for competitive analysis

The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. SEMRush also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry.

PROS

I've used SEMRush in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy.

CONS

While it's great to have a social media toolkit, it's weak compared to full-featured social media software.

Reason for choosing Semrush

I was familiar with the tool from a previous role and other tools were too expensive.

Vendor Response

Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further!

Replied October 2020

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed January 2022

Solid all-in-one for marketers

PROS

Semrush offers pretty much everything you need to handle digital marketing and SEO. The feature-set is massive, from social posting and link disavowals to site health.

CONS

Semrush is a pretty classic "all-in-one" – jack of all trades, master of none. We routinely have to look at specialist software to get REALLY deep in any one area, but Semrush easily covers the 30-, 20- and 15,000-foot views.

Reason for choosing Semrush

Semrush offers more features for less money.

Reasons for switching to Semrush

SpyFu wasn't meeting our needs anymore. The UX was superior in its simplicity, but the features just weren't there anymore.

Vendor Response

Hello! Thank you for your feedback! We were happy to know that our tool saved you some time.

Replied January 2022

Max

Consumer Services, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed January 2022

A Must Have Tool For Marketers

I have been using Semrush for over two years now and I cannot imagine my professional life without it. It is a really basic but essential part of our marketing growth.

PROS

The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy.

CONS

The reports and downloads are not too customizable which adds an extra layer of effort.

Reason for choosing Semrush

Semrush was the cheaper alternative and simple enough to use and train staff on.

Reasons for switching to Semrush

Ahrefs was too complicated and not user-friendly. There was a much bigger learning curve.

Sam

Marketing and Advertising, 1 employee

Used daily for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

My CRITICAL Tool for All Things SEO

I love it. I made a decision years ago to go with Semrush as my #1 tool for SEO and I have not regretted that decision at all.

PROS

I love how they are constantly adding new and very helpful tools as well as data to their platform. I feel like the value continues to grow as I use the platform.

CONS

There are a few things that I wish didn't cost extra to use.... such as the Agency platform.

Reason for choosing Semrush

I also was using the main Moz SEO product. The Semrush tool just seemed to do everything that these other tools did, plus more, and was continuing to improve.

Reasons for switching to Semrush

I also was using the main Moz SEO product. I felt like the tools did similar things, but Semrush offered more, so there was no use in using them both.

Jonathan

Online Media, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

One of the most complete tool for the entire marketing team

We are solving so many problems inside our marketing team thanks to Semrush. There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster.

PROS

Overall, Semrush is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset.

CONS

The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth.

Reasons for switching to Semrush

Because Semrush can efficiently replace other products in our toolset thanks to its all-in-one aspect.

Vendor Response

Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing. We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible. If you ever need assistance or have further insights, please don't hesitate to get in touch.

Replied August 2023

Tarunabh

Motion Pictures and Film, 2-10 employees

Used monthly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

1

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed October 2020

My favourite SEO Research Tool

SEMrush has all the features built-in, that are required for a proper professional level SEO research. Although the general opinion is that Ahrefs is better than SEMrush, but personally, I have found SEMrush to be the best suited for my keyword and SEO optimized content research. The layout and interface is neat and when I tried the app, for the first time, it hardly took me five minutes to understand the navigation and features, and I could immediately get down to my research work. SEMrush enables me to tremendous amount of research work, within a very short span, with impressive accuracy and very reliable result data. If anyone can afford SEMrush subscription, then there's no need to look any further for other tools.

PROS

My favorite feature of SEMrush is the ability to export SEO Research Reports in PDF format, neatly arranged in a professionally presentable format, that can also be archived and stored for reading and detailed research later on, because SEMrush can generate thousands of very accurate results. The Domain level organic SEO Research reveals very crucial information of any competitor's or personal domain - including very detailed and vital information like all the active backlinks, anchor keywords, trends, competitors' web pages and urls, and all ranking and top keywords from any given website. The Keyword research has one of the best performance, my favorite being the Keyword Magic tool that enables me to build a whole research campaign surrounding any given keyword with related keywords, phrase match, related questions, and so on. The SEO Content template tool is sufficient for doing any type of content writing and along with the Topic Research Tool, pretty much covers all aspects of building a professional SEO-friendly content around any topic and niche.

CONS

The prices are ridiculously high and even if you pay high fees for the Pro plan, you still cannot access to certain important features. So it's not an affordable solution for individuals. Apart from the high price, there is hardly any fault with this tool.

Reasons for switching to Semrush

SEMrush delivers far greater number of accurate and genuine SEO information as compared to Spyfu

Vendor Response

Hi Tarunabh, thank you for you review and your feedback on our pricing model! It is very appreciated!

Replied October 2020

User Profile

Marlyn

Verified reviewer

Management Consulting, 1,001-5,000 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed June 2020

An excellent tool for SEO and online metrics

Semrush is a platform that has helped us analyze where we are compared to the competition, the metrics and data it provides are useful to know how it can be improved to have greater visibility of the web, another function that handles very well Semrush is the keyword group, this makes our work easier. Semrush is always in constant training; they offer webinars that help us have a better idea of how to use Semrush tools in a better way, there is a whole group of experts behind this platform that help to improve the experience in the matter of SEO.

PROS

Semrush is an excellent marketing tool to measure data and make decisions based on it, something that I consider positive is its price, compared to the competition it is cheap considering all the tools it has. Semrush is an excellent tool to analyze technical issues with a website and see if SEO is working correctly, and in this way determine our priorities. Something I like about Semrush is that it helps me to identify which backlinks we have and Identify which are the best sources of traffic and which ones we want on our website. I consider Semrush to be an excellent tool to track online visibility and, in this way we measure our online positioning compared to the competition.

CONS

Although it is an excellent platform with multiple functions, it takes time to adapt since its interface is not very intuitive to say. Some features are difficult to find, and that takes time to know where they are; this is time-consuming since you have to search and Learn where they are. For someone who is using it for the first time is a bit difficult since it has to adapt to the platform. In conclusion, the user experience is complex for someone who uses it for the first time.

Vendor Response

Thank you so much Marlyn for writing this great review. We really appreciate your feedback about our tool.

Replied June 2020

Mary

Marketing and Advertising, 201-500 employees

Used daily for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed October 2020

Easiest and Most Robust Option

Great. Easy to use, easy to roll out, easy to adopt team-wide.

PROS

So easy to use. When we decided to make the switch company-wide earlier this year I was happy to see that there were so many educational resources for our teams to easily get onboarded. They all picked it up quickly and the transition has been smooth. Our old SEO tool lacked many of the features SEMRush has, so the team has been excited to start playing with all the new things and we're even creating new deliverables for our clients because of these new features.

CONS

The API documentation could be better. Part of the reason we switched to SEMRush was the ability to use the API for much of our reporting. It's frustrating that you cannot download organic research time series data from the UI into a csv and that the only API option is for a full domain, not per url or subdirectory. The documentation of the API was also quite frustrating as we had to decode what some of the abbreviations meant.

Reason for choosing Semrush

Robustness of features, ease of use, cost.

Reasons for switching to Semrush

Cost and functionality

Vasilis

Computer Software, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

3

FUNCTIONALITY

5

Reviewed February 2021

Rank with Semrush

Let's suppose you have a blog. You are adding information and content, but you have no traffic and no idea where you exist in search engines. Semrush TOGETHER with a SEO Optimiser like Yoast SEO and better with Gramarly, will give you immediately a 'map' where you rank and what to do. This is a good tool, not so many 'how to do SEO' articles like Ahrefs, but really OK. However - don't expect to see results fast. You will be happy to see that your page exist in google, even in top 20 for a keyword, your rank grow from 0.16 to 0.17 , and your estimated traffic is 0.002 visits / month!

PROS

Semrush has a huge database for keyword search. However, there are many cases the Magic Keyword Tool doesn't bring results even for not-so-long-tail or unusual keywords. If you want to rank your website fast this is a correct tool with reasonable price. Daily reports show your best ranking pages. Then you can fine-tune text to help your best pages to go up in Google Top 3,10,20 and top 100. That can be done further with other tools like Yoast Seo. There are some features inside Semrush but much more expensive so I didn't try them. Semrush is giving you as many crawls as you want a serious edge above competition. A newer feature are proposed ideas to rank better. Although in my cases, most of the proposals are not realistic, they are good as guideline and some are applicable. At the end, these are suggestions, not an autopilot system to rank. As usual you have to know your business. Another important feature is backlink builder, proposing you thousands of sites to build your links based from the backlinks of your competitors. I can definitely tell you that most of those proposed links are really impossible to build. Either coming from friends, or from advertorials or irrelevant sites. But again this is a positive list you may filter and use. Here is an internal "organiser'" allowing you to mark whatever you consider important, and the way to build your backling ie, call owner, post comment etc. There are many features, even in the starter plan 99$+vat / montly

CONS

Daily reports are giving errors that are not errors and someone needs to know the site well to understand . There is also a robots.txt report error, that I found it was not really an error of the site. The Keyword Difficulty tool, is impressive but (in my case ) never gave me a useful information. That is becasue, the 'easy to rank ' keywords, don't have traffic. The keywords with traffic are all red - practically impossible to rank And the middle list of medium difficulty is empty - not even long tail words are there. That is a serious problem with the tool.

Katya

Computer Software, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2022

Great Software for Customer Research / Analytics

Semrush is amazing for getting to know your customers. Being able to see exact searches made on Google from our audience is very valuable and they have options for every part of the marketing journey, from social media to SEO and article writing.

PROS

I have used this software for a variety of reasons over the years. First, it was for social media topics and now it is for SEO and customer search research to get to know exactly what our audience is searching for online. It has been a tremendous help and is the next best thing to asking them face to face.

CONS

I found there to be a bit of a learning curve because there are just so many features and you need to learn how to get the most out of each one. It's a good problem to have, though, and support is available to help if needed.

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