--- title: "SMARTLY.IO Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of SMARTLY.IO. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if SMARTLY.IO is a good fit for you!" source_url: "https://www.softwareadvice.com/advertising-agency/smartly-io-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/) / [SMARTLY.IO](https://www.softwareadvice.com/advertising-agency/smartly-io-profile/) / SMARTLY.IO Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/advertising-agency/smartly-io-profile/) Reviews [Alternatives](https://www.softwareadvice.com/advertising-agency/smartly-io-profile/alternatives/) # SMARTLY.IO User Reviews ## Reviews summary - Overall rating: 4.5/5 - Total reviews: 13 ### Secondary ratings - Ease of use: 4/5 - Customer support: 4.7/5 - Value for money: 4.1/5 - Functionality: 4.5/5 ### Rating distribution - 5 stars: 7 reviews (54%) - 4 stars: 5 reviews (38%) - 3 stars: 1 reviews (8%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ## SMARTLY.IO customer reviews Showing reviews 1-13 of 13 (page 1). ### Smartly.io Got Your Back Always - Overall rating: 5/5 - Reviewer: Joel O. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered The ease with which we are able to create a shared dashboard is awesome thereby leaving the team with more creative and productive time to make individual submissions. Our facebook marketing has improved by over 30% since the introduction of smartly.io #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Click For InstI like the customer care support is on another level compared to what is obtainable in the market. The response time and the service level agreement are the shortest i have seen so far. The interface is easy to get used to. Our facebook campaign success increased by 37% in the first 3 weeks of implementation. #### Cons The momentary delays caused by bugs should be looked into as it causes a bit of a delay in meeting up deadlines. --- ### Smartly drives efficiency through scaled creative capabilities and easy reporting visualizations - Overall rating: 4/5 - Reviewer: Allison W. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Smartly allows our small but mighty team to act double the size by creating a space that allows us to manage, execute, report, and scale creative. It takes our team of 3 working at the level of a team of 10. The creative features are the most valuable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Smartly is extremely valuable for teams that are strapped for time when producing paid social ads at scale by giving the ad buyers to create copy variations at scale. The reporting visualization capabilities save hours of time daily. Using Smartly is a no-brainer for global brands. #### Cons Ad scheduling is a huge pain point. Creating rules does not always seem reliable. The ability to very clearly schedule ads at the ad level even within feeds and within campaign management views would greatly benefit client brands. #### Reasons for choosing SMARTLY.IO Kenshoo is not a paid social first platform and does not have as many features as Smartly. --- ### Powerful Product Potential - Overall rating: 3/5 - Reviewer: Caroline W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Great potential, great UI, but chat line help is terrible. Any time saved in using Smartly is quickly wasted on untrained help in the chat. I can not complain about this enough. The first year of support on the platform needs to get a whole lot better #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Smartly has powerful potential to serve as a single UI for all social media. The UI is very intuitive and user friendly #### Cons The chat help feature is just 100% awful. Too time consuming, many times the person on the chat line knows less than I do. I have been on the chat for hours only to realize they did not pay attention to the campaign and placement I was referring to. It is a very huge negative when thinking about using or renewing the software. The first year of support on the platform needs to be vastly improved and the chat line professionals need much better training. I would say this is the single reason I would not recommend the product. --- ### Best on-top Platform Tool - Overall rating: 4/5 - Reviewer: David F. - Verified reviewer: Yes - Industry: Financial Services - Company size: 501-1000 employees - Product usage: Used daily for less than 6 months - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Excellent sales staff, excellent CSMs, excellent overall customer service experiences. Frustrations with bugs is overwhelmed by the time saved using Smartly. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Ad Rotations Predictive Budget Allocation Creation flow UI allows for faster campaign creation than Native Tools Best overall UI as compared to competitors and native platform Customer Service #### Cons Can be buggy Reverting to different accounts/ time periods when switching through reports, libraries, etc. #### Reasons for choosing SMARTLY.IO UI, Features, Sales relationship and service. --- ### Prevents frustration from happening and brings all assets and information needed. - Overall rating: 5/5 - Reviewer: Samukele B. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered An excellent choice for managing all performances and innovativeness within one platform.It is highly recommend able. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Makes it easy to manage all performances #### Cons An increase on its previous price which was quite attractive. --- ### An indispensable tool for social marketers - Overall rating: 4/5 - Reviewer: Chris K. - Verified reviewer: Yes - Industry: Internet - Company size: 5001-10000 employees - Product usage: Used weekly for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We use Smartly to serve highly relevant content to our most valuable audiences. Smartly helps us extract the most performance possible from our campaigns. It is an indispensable tool for media buying, reporting, and automation. By far the best thing about the platform is the unparalleled level of support we receive both from our customer success managers and Smartly's real time support. #### Cons The platform's pricing model is based on % of total media spend for any connected ad accounts. This can pose a barrier for advertisers who have a high level of spend , but are only prepared to start off using a limited number of features. In these cases it would be great to have different tiers of service that would allow advertisers to get started on the platform at a lower price point. --- ### Best Ad Management Tool - Overall rating: 5/5 - Reviewer: Adelyn G. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: November 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Smartly is super easy to navigate across multiple accounts and platforms. It's nice to have everything housed under one interface where most features are transferrable across different channels. The best part about Smartly is the Ad Automation and additional optimization features like Budget Pools, PBA, and ad rotation. This in conjunction with what the individual platforms offer help get us the best performance! #### Cons The only cons are that some tools available on the FB/IG side are not yet available on other platforms. --- ### Handle your campaign with more delicately - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Management Consulting - Company size: 201-500 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am running various ad campaigns with this tool for my clients, and i am doing very quick and fast. It helps us my time for another work. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros a) It makes your fb ad campaign more powerful, b) You can copy paste the campaign and make the changes according to you, So in that way you don't have to repeat the same steps which you have done in the previous campaign. c) Compare to fb ad manger it is easy to use. d) You can schedule the campaign timing with your own convenience. #### Cons a) The only think i don't like about the software is it takes time to open , it might be problem with the laptop. --- ### My experience with Smartly.io - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Design - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered I was satisfied. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Being able to automatically share a post or content is a useful feature. #### Cons In my opinion, there can be more tips and tutorials for beginners in social media. --- ### Great way to set up new campaigns and ads. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Product usage: Used daily for less than 6 months - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like the ease of setting up new campaigns and ads. It has a good format and a great UX for new users in the industry. #### Cons It has quite a few bugs, thankfully you can easily contact the customer service team although their answers aren't always the best. --- ### Excellent performance marketing tool - Overall rating: 4/5 - Reviewer: Kevin W. - Verified reviewer: Yes - Industry: Transportation/ Trucking/ Railroad - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Smartly is critical to our success as a performance marketing advertiser. Its multi-platform, creative, reporting and automation capabilities are key to achieving our business and marketing goals. #### Cons I think the learning curve is a bit steep. #### Reasons for switching to SMARTLY.IO Smartly was just way better. --- ### Flyhomes - Overall rating: 5/5 - Reviewer: John E. - Verified reviewer: Yes - Industry: Real Estate - Company size: 201-500 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Positive experience and support is very nice and helpful. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros The ability to publish simultaneous ads from one digital format #### Cons Thin line to get campaigns started. I have to contact support at least once a week to understand why my ads were disapproved. #### Reasons for choosing SMARTLY.IO Experience with smartly --- ### Eric - Overall rating: 5/5 - Reviewer: Eric C. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros Easy to use. I can do everything on it that i need to. #### Cons Wish there was an easier way to set budgets for the next day. --- SMARTLY.IO Reviews, Pros and Cons - 2026 Software Advice