About Upfluence

Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters to freelancers, SEM managers, marketing agencies, advertising agencies, PR agencies and in-house marketing departments.

Upfluence allows users to identify and manage influencers using a three-step process. Upfluence offers an influencer database, which allows users to find contacts based on different criteria such as social-community size, engagement rate and location.

The solution then shortlists contacts from the influencers list. Upfluence allows users to view stats such as the performance of posts and topics covered...


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Supported Operating System(s):

Web browser (OS agnostic)

10 Reviews of Upfluence

Average User Ratings

Overall

4.50 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(6)

6

4 stars

(3)

3

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 10 of 10 results

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September 2019

Calvin from BlueFocus

Verified Reviewer

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Upfluence: 10/10 - would sign up again.

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

Pros

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

Cons

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

Reasons for Choosing Upfluence

I picked Upfluence because the company had a good reputation according to my research. More importantly Upfluence's software provided me with the suite of tools that were missing from my previous software solution.

July 2018

Cheryl from Amelie Company

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

July 2018

Find High Quality Influencers Fast

Easy to use tool that helps you find quality influencers fast.

Pros

This tool is very easy to use. It is similar to Google, where you put in keywords and can find influencers who post about those topics. It's easy to build lists and reach out to multiple influencers at once. I also like how the reporting is, you can pull graphs and see how well the influencers posts did.

Cons

Although they add thousands more each month, there are not as many influencers as I would have hoped. I often have to do the old school manual search, then manually add them into the platform so they are in my lists. Also, customer service is sometimes not very helpful. There is a chat option in the platform but I often have to wait awhile before the problem really gets solved.

April 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

5.0

Functionality

4.0

April 2019

A game of two halves

Pros

- Support was very responsive and helpful. - The search and filtering part of the software was great at unearthing relevant influencers

Cons

- The CRM portion of the software was buggy and unintuivite - we resorted to using Gmail instead. We're since tested other dedicated (and *much* cheaper) CRM platforms that worked a charm. - It's incredibly expensive. There are free tools (e.g. Channelcrawler for YouTube) that can replicate some of the searching functionality, and you can supplement this through manual searches. You'd probably need a team of influencer marketing buyers to justify the cost,

August 2019

Bettina from sloggi

Company Size: 10,000+ employees

Industry: Apparel & Fashion

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

August 2019

Great Software

Great experience using Upfluence. It's a very useful tool. It has helped us a lot with our influencers research.

Pros

It's easy to look and get in touch with influencers and have everything in the same place.

Cons

The suggested prices are not accurate at all. The differ very very much from what influencers actually ask for.

June 2019

Cynthia from CRC Agency

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

June 2019

Upfluence Review

Pros

I liked how easy it is to use the platform and the accuracy

Cons

Not enough Influencers on the platform & needs to expand filters

June 2019

Patricia from Mapiful

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2019

Great software and customer service

Great! Super recommended for companies working with Influencer Marketing.

Pros

It´s easy to use and we found it super useful to search for new influencers. The customer service is excellent.

Cons

That we could not fully use all their features as much as we would have liked to.

May 2019

Alexis from Source Code Technology

Company Size: 11-50 employees

Industry: Education Management

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2019

A great Influencer Platform

We learned a lot about the influencer marketing network through this experience, and we were well guided by our reps during our campaigns. We definitely recommend it!

Pros

The platform is very easy to use, and we had a wonderful follow-up from the software team. It is a practical and user-friendly software. The statistics showing influencers data are also very useful and well displayed.

Cons

Sometimes, the keywords used for research were not exactly matching with the influencers, although it was quite precise in general.

July 2019

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2019

Fantastic piece of Saas

I’d hire them again in an instant. They need monthly pricing options, but I’m a big fan of the software and intend to use it again.

Pros

Easy to use, efficient, reasonably fast software for finding and connecting with Instagram influencers.

Cons

Selecting influencers and adding them to lists is a bit laborious. Batch selection is easy but manual selection can be slow, no function for compact sized list to speed up selections.

August 2019

Nydia from Mixcder

Company Size: 11-50 employees

Industry: Electrical/Electronic Manufacturing

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

nice software!

I've been using this software for a couple of months. It improves the working efficiency.

Pros

customer service is great!! It helps me get in touch with more influencers and launch more campaigns!

Cons

The only thing to complain is that the search is not accurate enough (but it's fine).

August 2019

Katrin from Brooks Running

Company Size: 501-1,000 employees

Industry: Sporting Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

Functionality

4.0

August 2019

Great tool for simple usage

Very positive. The customer service is amazing!! I think that we are using it not yet to its full extend.

Pros

The simplicity of the tool, good overview

Cons

Sometimes I wonder how accurate the numbers are as other tools show other numbers. E.g. engagement rate