About WideOrbit

WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The platform provides solutions such as broadcast TV, cable & national TV, radio, programmatic TV and digital hub to media companies.

With the help of WO traffic, WO programmatic, WO analytics, WO media sales, WO network and WO digital hub, WideOrbit helps media companies in advertising, sales, ad monetization, revenue forecast, sales performance and operation solutions. It allows media companies to manage ad operations across multiple properties, markets and media platforms, which help them to connect with their target audience.

In addition, WideOrbit offers integrated solutions such as business intelligence, programmatic advertising, programmin...


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Supported Operating System(s):

Web browser (OS agnostic)

15 Reviews of WideOrbit

Average User Ratings

Overall

4.00 / 5 stars

Ease-of-use

3.5

Value for money

4.5

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(4)

4

4 stars

(9)

9

3 stars

(1)

1

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 15 results

January 2019

Aaron from Impact Radio Group

Verified Reviewer

Company Size: 11-50 employees

Industry: Broadcast Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

WOAFR is the best Automation there is.

My overall experience with W.O. is a very positive one. Absolutely fantastic customer support as well. I would not use any other Automation in today's world.

Pros

I love the detail and hard work that was put into this software. The built in FTP feature is a huge plus. Being able to make custom rules for each element is perfect and well thought out.

Cons

There no copy rule button. This makes putting together a large show tedious.

June 2020

Bryce from Nexstar Media

Company Size: 1,001-5,000 employees

Industry: Broadcast Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2020

Complex, Complete, and Competitive!

Overall I believe it is an amazing tool that allows companies like the one I work for to manage tremendous amounts of data, invoices, documents, commissions, and who knows what else, with respective ease. There is so much that goes into managing network media, and I cannot imagine how it would be possible without a powerful tool like WideOrbit!

Pros

There is a reason they are the best in their space. This software works very deep and extensive. The training offered by their program is intensive and involves a lot of time. I feel I am getting another degree! That being said, this software does the job. NO QUESTION. Once you have command of how to use it, it is an amazing piece of work. Our team manages large amounts of data through this program and without it I can only imagine the degree of work that would be required to do the same job manually.

Cons

This was the most complex onboarding / training task I've had in my years. I'm sure many people feel that this is clear and easy, but for me it was the most challenging part of my job so far. I do believe that I will learn to be fluent with it's commands over time, but the learning curve is significant.

October 2020

Kathryn from Morgan Murphy Media

Company Size: 201-500 employees

Industry: Broadcast Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

October 2020

A program that is mulit-level

Because I've been using it for 13 years I can't imagine any other program. It's so finite and intricate.

Pros

It keeps our inventory as well as our orders and revenue in one easy to gather place. Everything reads to the next, plus other software programs can read to it too.

Cons

Very hard to train someone on, takes a good 6-12 months. There are so many different ways to get to the end result, complex.

October 2020

Anonymous

Verified Reviewer

Company Size: 5,001-10,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Functionality

2.0

October 2020

Not the Best Option Out There

Pros

I like that the WO Platform can offer a bunch of different options-- I can find all the information I need--pretty much lays it out.

Cons

It's incredibly slow! Maybe it's just our building, but it takes forever to just get one thing done in the program.

November 2019

Jennifer from Mid-West Family Broadcasting

Verified Reviewer

Company Size: 11-50 employees

Industry: Broadcast Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2019

Decent product for radio streaming

Overall, the system worked well, once we adjusted fire and changed to meet the system's requirements to our needs. It couldn't be done the other way around though, which was a little disappointing. But in the end, it was an easy to use system.

Pros

This product trafficked out streaming on it's own, so that users did not have to worry about placing commercials in the correct spots on a completely different set of logs than terrestrial. That saved time, and was fairly simple to use for setting up campaigns.

Cons

It was difficult to make the campaigns work in the way that the sales manager wanted it to. We would end up with dead streaming air. So we had to change the method to impressions which was not what we were prepared for. The reports system was also not set up for auto reports, that we could tell. Customer service did not seem to know if that could be done. So reports were difficult to read, to the new eye, and had to be pulled manually.