About WideOrbit

WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The platform provides solutions such as broadcast TV, cable & national TV, radio, programmatic TV and digital hub to media companies.

With the help of WO traffic, WO programmatic, WO analytics, WO media sales, WO network and WO digital hub, WideOrbit helps media companies in advertising, sales, ad monetization, revenue forecast, sales performance and operation solutions. It allows media companies to manage ad operations across multiple properties, markets and media platforms, which help them to connect with their target audience.

In addition, WideOrbit offers integrated solutions such as business intelligence, programmatic advertising, programmin...


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Supported Operating System(s):

Web browser (OS agnostic)

10 Reviews of WideOrbit

Average User Ratings

Overall

4.00 / 5 stars

Ease-of-use

3.5

Value for money

4.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(3)

3

4 stars

(7)

7

3 stars

(0)

0

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 10 results

January 2019

Aaron from Impact Radio Group

Company Size: 11-50 employees

Industry: Broadcast Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

WOAFR is the best Automation there is.

My overall experience with W.O. is a very positive one. Absolutely fantastic customer support as well. I would not use any other Automation in today's world.

Pros

I love the detail and hard work that was put into this software. The built in FTP feature is a huge plus. Being able to make custom rules for each element is perfect and well thought out.

Cons

There no copy rule button. This makes putting together a large show tedious.

November 2019

Jennifer from Mid-West Family Broadcasting

Company Size: 11-50 employees

Industry: Broadcast Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

November 2019

Decent product for radio streaming

Overall, the system worked well, once we adjusted fire and changed to meet the system's requirements to our needs. It couldn't be done the other way around though, which was a little disappointing. But in the end, it was an easy to use system.

Pros

This product trafficked out streaming on it's own, so that users did not have to worry about placing commercials in the correct spots on a completely different set of logs than terrestrial. That saved time, and was fairly simple to use for setting up campaigns.

Cons

It was difficult to make the campaigns work in the way that the sales manager wanted it to. We would end up with dead streaming air. So we had to change the method to impressions which was not what we were prepared for. The reports system was also not set up for auto reports, that we could tell. Customer service did not seem to know if that could be done. So reports were difficult to read, to the new eye, and had to be pulled manually.

September 2019

Cody from Radio Carlisle

Company Size: 51-200 employees

Industry: Media Production

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

5.0

September 2019

Wide Orbit is definitely User Friendly

Using Wide Orbit saves A LOT of time when scheduling music and I also really and appreciation the knowledgeable customer service team.

Pros

Wide Orbit is pretty easy to learn the features of once you are trained. Touch screen is available and it connects with a few different platforms to merge into one system. Working in radio, this system is probably the easiest I've used to play music, sounders, etc over the air. Also, if needed, support is easy to get ahold of no matter what time of day.

Cons

A lot of the updating required is manual, including the time of day. If one thing is not updated - it can honestly ruin your entire schedule of the air.

November 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Customer support

3.0

Functionality

2.0

November 2018

Used Wide Orbit at Initial Release

My overall experience is bad. I found myself trying to work around the program rather than with the program. I do not recommend it.

Pros

I have little good to say about Wide Orbit. I used it when it debuted and for several years thereafter. In theory, it does a nice job of maximizing gross rating points and offers good reporting functionality.

Cons

The problem with Wide Orbit is how clunky and bug-ridden the program is. It would crash without warning. It would take forever to fill breaks. It would not place spots, yet it wasnt clear why the spots werent placing.

December 2019

Kathryn from Morgan Murphy Media

Company Size: 201-500 employees

Industry: Broadcast Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Customer support

3.0

Functionality

4.0

December 2019

Tracking your Orders and Inventory

It's efficient and intuitive. Makes my job easier.

Pros

That everything is in one place for each client, and there are several methods to get to your end point.

Cons

It's not live. I wish you could monitor inventory as you make good spots, enter orders and not wait until it's processed by one user since many hands are on it daily.