About WideOrbit


WideOrbit is a cloud-based advertising management platform that connects audiences and advertisements. The platform provides solutions such as broadcast TV, cable & national TV, radio, programmatic TV and digital hub to media companies.

With the help of WO traffic, WO programmatic, WO analytics, WO media sales, WO network and WO digital hub, WideOrbit helps media companies in advertising, sales, ad monetization, revenue forecast, sales performance and operation solutions. It allows media companies to manage ad operations across multiple properties, markets and media platforms, which help them to connect with their target audience.

In addition, WideOrbit offers integrated solutions such as business intelligence, programmatic advertising, programming and rights management, digital advertising operation and much more. It is available in application version for Android and iOS.



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Supported Operating System(s):

Web browser (OS agnostic)

6 Reviews of WideOrbit

Average User Ratings

Overall

3.67 / 5 stars

Ease-of-use

3.0

Value for money

4.5

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(1)

4 stars

(4)

3 stars

(0)

2 stars

(0)

1 stars

(1)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-6 of 6 reviews

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January 2019

Aaron from Impact Radio Group

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

WOAFR is the best Automation there is.

My overall experience with W.O. is a very positive one. Absolutely fantastic customer support as well. I would not use any other Automation in today's world.

Pros

I love the detail and hard work that was put into this software. The built in FTP feature is a huge plus. Being able to make custom rules for each element is perfect and well thought out.

Cons

There no copy rule button. This makes putting together a large show tedious.

April 2019

Rebecca from KOAA5

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

April 2019

Learning Curve

Pros

When you finally understand how to use WideOrbit, its a great platform with a lot of useful features. I can quickly copy and update orders as needed and reference back to them later on.

Cons

There is a huge learning curve. Order entry isn't very intuitive and there are a lot of features that take time and practice to use effectively.

March 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

2.0

Value for money

4.0

Customer support

3.0

Functionality

3.0

March 2018

Bulky

Order tracking system

Pros

It gets the job done, centralized location for advertising orders. Can be used for digital media and broadcast tv

April 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

April 2018

Fairly straightforward, easy to revise orders, keeps track of billing

Pros

Wide Orbit serves as our billing platform for both tv and digital orders. It is easy to revise orders.

Cons

It is difficult to revise order items from previous months as we cannot adjust the billing. Also it takes a while to get new products added to the platform.

April 2018

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

April 2018

Once you learn the language, consider yourself a pro.

Pros

This program helps mostly eliminate our carbon footprint, using a digital platform for advertising orders.

Cons

The language and workflow of the program can be tricky to grasp at first. However, once you spend the time learning, it quickly becomes much easier to understand.

November 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

2.0

Customer support

3.0

Functionality

2.0

November 2018

Used Wide Orbit at Initial Release

My overall experience is bad. I found myself trying to work around the program rather than with the program. I do not recommend it.

Pros

I have little good to say about Wide Orbit. I used it when it debuted and for several years thereafter. In theory, it does a nice job of maximizing gross rating points and offers good reporting functionality.

Cons

The problem with Wide Orbit is how clunky and bug-ridden the program is. It would crash without warning. It would take forever to fill breaks. It would not place spots, yet it wasn’t clear why the spots weren’t placing.