---
title: "MarketMuse Software Reviews, Demo & Pricing - 2026"
description: "Review of MarketMuse Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/"
page_type: "product"
language: "en"
---

[Home](https://www.softwareadvice.com/)

/

[Content Marketing Software](https://www.softwareadvice.com/marketing/content-comparison/)

/

MarketMuse

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

Overview

[Reviews](https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/reviews/)

# MarketMuse Review

From $99-$499/month Free version Free trial 3 plans

Wondering if MarketMuse is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

MarketMuse

4.6

[(28)](https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/reviews/)

Pricing

Starting at $99.00 per feature per month

### About MarketMuse

MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.

MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.

MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.

Wondering if MarketMuse is right for your organization?

Our Content Marketing Software selection experts can help you in 15 minutes or less.

## MarketMuse User Interface

## Popular MarketMuse Alternatives

Main Product

MarketMuse

4.6

[(28)](https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/reviews/)

Ratings Breakdown

-   4.32Ease of use
-   4.24Value for money
-   4.73Customer support
-   4.43Functionality

Pricing

Starting at $99.00 per month

Get Price

Alternative Product

[Jasper](https://www.softwareadvice.com/marketing/jarvis-profile/)

4.8

[(1855)](https://www.softwareadvice.com/marketing/jarvis-profile/reviews/)

Ratings Breakdown

-   4.69Ease of use
-   4.53Value for money
-   4.69Customer support
-   4.72Functionality

Pricing

Starting at $29.00 per month

Get Price

Alternative Product

[Levitate](https://www.softwareadvice.com/marketing/levitate-profile/)

4.8

[(333)](https://www.softwareadvice.com/marketing/levitate-profile/reviews/)

Ratings Breakdown

-   4.79Ease of use
-   4.64Value for money
-   4.90Customer support
-   4.75Functionality

Pricing

Starting at $349.00 per month

Get Price

Alternative Product

[Interacty](https://www.softwareadvice.com/marketing/interacty-profile/)

4.7

[(159)](https://www.softwareadvice.com/marketing/interacty-profile/reviews/)

Ratings Breakdown

-   4.70Ease of use
-   4.39Value for money
-   4.54Customer support
-   4.59Functionality

Pricing

Starting at $29.00 per month

Get Price

Alternative Product

[Writesonic](https://www.softwareadvice.com/marketing/writesonic-profile/)

4.8

[(2102)](https://www.softwareadvice.com/marketing/writesonic-profile/reviews/)

Ratings Breakdown

-   4.78Ease of use
-   4.54Value for money
-   4.56Customer support
-   4.73Functionality

Pricing

Starting at $10.00 per month

Get Price

Alternative Product

[Wix](https://www.softwareadvice.com/crm/wix-profile/)

4.4

[(10764)](https://www.softwareadvice.com/crm/wix-profile/reviews/)

Ratings Breakdown

-   4.46Ease of use
-   4.31Value for money
-   4.22Customer support
-   4.27Functionality

Pricing

Starting at $17.00 per month

Get Price

## MarketMuse Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Optimize

$99.00

per feature, per month

No plan information available

Research

$249.00

flat rate, per month

No plan information available

Strategy

$499.00

flat rate, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## MarketMuse Features

-   Popular features found in Content Marketing
    
    Audience Targeting
    
    Campaign Management
    
    Content Library
    
    Customizable Branding
    
    Customizable Templates
    
    Editorial Calendar
    
    Publish Scheduling
    
    Reporting & Statistics
    
    SEO Management
    
    Social Media Integration
    
    Workflow Management
    
-   More features of MarketMuse
    
    Categorization/Grouping
    
    Content Management
    
    Data Visualization
    
    Filtering
    

## MarketMuse User Reviews

## MarketMuse customer ratings

- Overall rating: 4.6/5
- Total reviews: 28

### Rating distribution

- 5 stars: 20 reviews (71%)
- 4 stars: 5 reviews (18%)
- 3 stars: 2 reviews (7%)
- 2 stars: 1 reviews (4%)
- 1 star: 0 reviews (0%)

### Secondary ratings

- Ease of use: 4.3/5
- Value for money: 4.2/5
- Customer support: 4.7/5
- Functionality: 4.4/5

---

### For Ranking in Top search engine, Must needed tools for Content Optimization

- Overall rating: 5/5
- Reviewer: Khan Md Mohaiuminul Islam S.
- Verified reviewer: Yes
- Industry: Civil Engineering
- Company size: 201-500 employees
- Product usage: Used daily for less than 6 months
- Reviewed: October 2021
- Review source details: This review was submitted organically. No incentive was offered

I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I was a little bit lost, but Customer support provides good resource, in some time I can easily get benefit from this application. I easily improve my content by analyzing ranked articles for specific keywords, identifying weak points of my article, and work on that area is the most important feature for me. MarketMuse helps me to save a large time of research time for specific keywords.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Good customer support, After purchasing I need to take some training to understand the basic work procedures, they technically help me. Content optimization in MarketMuse is top-notch, I can identify easily strengths points and weak points of ranked articles, by based on that I can optimize my content, In the long run, it helps to rank. As a result my content become more user frendly and audience loved it.

#### Cons

I was wondering they should include the google docs plugin, it definitely increases our productivity. For large organizations MarketMuse is perfect, for small entrepreneurs like us it's very difficult for us o purchase in this price range, they would think about it also.

#### Reasons for switching to MarketMuse

In-depth content research got it in cheap deals in Appsumo.

#### Vendor response

Thank you so much for such a positive review! We're glad that support has been helpful and that you've seen a positive impact on your content. Thank you for mentioning Google Docs - this will be fed back internally. Thanks again -- we appreciate the feedback!

Replied October 2021

---

### Excellent for opimizing blog content

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Verified reviewer: Yes
- Industry: Internet
- Company size: Self-Employed
- Product usage: Used daily for less than 2 years
- Reviewed: May 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 5/5
- Functionality: 5/5

#### Pros

I like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort.

#### Cons

I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly.

#### Reasons for choosing MarketMuse

I chose MarketMuse because of pricing, but I still use Frase as well.

---

### An tool to organize the Content Writing

- Overall rating: 3/5
- Reviewer: Ashok A.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: October 2021
- Review source details: This review was submitted organically. No incentive was offered

On overall, an Individual has to take an decision based on the risk Involved. I won't recommend it to others.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 3/5
- Customer support: 2/5
- Functionality: 4/5

#### Pros

MarketMuse is good to organize the content writing. The tool has different options to analyze, research and organize the content.

#### Cons

From the Point of Trust Worthiness, It is absolute zero stars. The [SENSITIVE CONTENT] does stand by his words. He often changes the pricing plan, sudden increase in cost adding limitation to what wee paid for and more.

#### Vendor response

Thank you so much for taking the time to leave a review. It's great to hear that you saw value in the platform for organizing and researching your content. Your feedback on pricing is completely understandable we recently made a change across all subscription for a few reasons, which can be jarring. Hopefully we can work together to find a solution so you can still benefit from the value of the platform.

Replied November 2021

---

### Not for Me

- Overall rating: 4/5
- Reviewer: Zahra H.
- Verified reviewer: Yes
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: Used other for free trial
- Reviewed: August 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Very frustrating! All the 3 trial periods were as bad as the other.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

I was hoping to become best friends with MarketMuse, but the free trial was a complete waste. The UX and UI is very odd, well, not for an average laptop size anyway. The brand colours are very nice. Beyond this I couldn't see past the problems!

#### Cons

Hmm lets see, I wasted 3 trials, so its the left panel which has an ad that won't go away! If it were to ever go away, I'd be able to get started on optimising the content. I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened. There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial !

#### Reasons for switching to MarketMuse

Clearscope is very expensive. No other reason

---

### The Best Content Optimization Tool

- Overall rating: 5/5
- Reviewer: Klemen V.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: August 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 3/5

#### Pros

I like SERP analysis and content optimisation. Optimisation is based upon many results (not just top 20) and yield superior results.

#### Cons

Expensive credits. To be honest, I am using other tools for outline building as I find MarketMuse credits too expensive.

#### Reasons for switching to MarketMuse

MarketMuse is better for content optimisation.

---

### MarketMuse is highly useful for SEO research and content generation. It is essential to my work.

- Overall rating: 5/5
- Reviewer: Mark L.
- Verified reviewer: Yes
- Industry: Hospital & Health Care
- Company size: 2-10 employees
- Product usage: Used daily for less than 2 years
- Reviewed: December 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

MarketMuse is an essential part of my daily SEO/content marketing workflow.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.

#### Cons

I don't like how the content saving feature works. It may be my fault for not learning how to use it properly.

#### Reasons for switching to MarketMuse

Searchmetrics was outrageously expensive compared to MarketMuse for essentially the same functionality.

---

### Advanced SEO Insights and Ideas

- Overall rating: 5/5
- Reviewer: Coën V.
- Verified reviewer: Yes
- Industry: Hospitality
- Company size: Self-Employed
- Product usage: Used weekly for less than 12 months
- Reviewed: October 2021
- Review source details: This review was submitted organically. No incentive was offered

Marketmuse is a good tool to implement into your content marketing / SEO workflow. It gives you new ideas when other tools are stopping. For my case, it best to be implemented inside a workflow with copywriting and other SEO Tools which complement each other. Marketmuse gives me the extra edge over my competitors and sheds light into different kinds of topic that may be covered by your competition. It has this enterprise feeling / power.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 5/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

- keyword research though a bit limited on data (search query, etc) - nice guidance on workflow while using this tool - clean clustering of sources and their topic authority - good results for EN search queries

#### Cons

- cannot delete old projects (as of now) - some features do need extra credits - sometimes you don't get what you pay for...your expectations are higher than the AI's output - as always, languages other than EN may have less data

#### Vendor response

Thank you so much for leaving such a positive review! We're glad that MarketMuse has become an important part of your workflow and that it gives you an edge over competitors. We appreciate the constructive feedback as well and will share internally. Thanks again!

Replied October 2021

---

### Essential for a copy team

- Overall rating: 4/5
- Reviewer: Daniella A.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used weekly for less than 2 years
- Reviewed: March 2019
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, MarketMuse has improved the quality of our copy. It's more SEO-friendly, and, as a result, is performing better in the SERPs. What's more, MarketMuse has helped us cover the breadth and width of a subject with all of its recommendations. When writers use MarketMuse, you can feel more confident that those pieces will rank.

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Listen, you're not going to rank in the SERPs if you're not on your SEO game. MarketMuse doesn't replace a fully-fledged SEO professional, but it's certainly a start. You can type in the title of your piece, (like "Best Cell Phone Plans") and you'll get a full list of SEO keywords you'll want to hit. Have those results dictate your piece, and then make sure to run a test when you're done and see your SEO score. We've seen pieces consistently perform better when adding MarketMuse to our process.

#### Cons

As is the case with most SEO software, you'll get super random keyword recommendations sometimes. For example, you'll be writing about 4K TVs and MarketMuse will recommend you talk about dog houses for some reason. Just ignore the random recommendations and focus on those that make sense.

---

### Hands down the best tool if not only for Content Marketers

- Overall rating: 5/5
- Reviewer: Shekhor B.
- Verified reviewer: Yes
- Industry: Computer Software
- Company size: 2-10 employees
- Product usage: Used daily for less than 6 months
- Reviewed: September 2021
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

I don't know about others but I only use two features from this software. Research Optimize I use the Research feature to research the terms (entity) needed to write about for Article. And Optimize feature to optimize the artcile according to the competitors which generally changes time to time for algorithm changes.

#### Cons

Their pricing plan. Don't get me wrong. It was one of the costly service offered for these sort of fuctionalities until it offered their lifetime deal on AppSumo. I bought 3 codes from their to unlock the most of the feature of it. Around a month ago they offered all their features for free users. Like unlocked everything except credits for the free user. This is what hard digest when you spent around $200 for it where the free users are getting it for zero money spending.

---

### MarketMuse is for serious Content Strategists

- Overall rating: 5/5
- Reviewer: Brian C.
- Verified reviewer: Yes
- Industry: Internet
- Company size: 11-50 employees
- Product usage: Used weekly for more than 2 years
- Reviewed: September 2018
- Review source details: This review was submitted organically. No incentive was offered

The MarketMuse team has been great to work with on projects. They really go above and beyond to make sure you are getting satisfaction out of the tool. If there are any questions or issues that come up they will attempt to quickly resolve them.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Time saver Knowledge development Process oriented UX

#### Cons

At times it can take a bit for analysis to come back but this tool does some heavy computation on each query so I can understand that.

---

Showing 1 - 10 of 28 Reviews

[See All Reviews](https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/reviews/)

## MarketMuse Popular Comparisons

[Jasper vs MarketMuse](https://www.softwareadvice.com/marketing/jarvis-profile/vs/marketmuse/)[Levitate vs MarketMuse](https://www.softwareadvice.com/marketing/levitate-profile/vs/marketmuse/)[Interacty vs MarketMuse](https://www.softwareadvice.com/marketing/interacty-profile/vs/marketmuse/)[Writesonic vs MarketMuse](https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/vs/writesonic/)[Wix vs MarketMuse](https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/vs/wix/)

## Other Top Recommended Content Marketing Software

[Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

**4.4** (3038)

Recently recommended **8** times

[DivvyHQ](https://www.softwareadvice.com/marketing-planning/divvyhq-profile/)

**4.2** (63)

Recently recommended **2** times

[monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/)

**4.6** (6098)

Recently recommended **0** times

[Zoho Social](https://www.softwareadvice.com/marketing/zoho-social-profile/)

**4.7** (3462)

Recently recommended **0** times

Stuck Between Options?

Our experts can help you compare MarketMuse with other top options, so you can find the best fit for your needs.

## See what companies are saying about Software Advice