All MarketMuse Reviews
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Khan Md Mohaiuminul Islam
Verified reviewer
Civil Engineering, 201-500 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed October 2021
For Ranking in Top search engine, Must needed tools for Content Optimization
I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I was a little bit lost, but Customer support provides good resource, in some time I can easily get benefit from this application. I easily improve my content by analyzing ranked articles for specific keywords, identifying weak points of my article, and work on that area is the most important feature for me. MarketMuse helps me to save a large time of research time for specific keywords.
PROSGood customer support, After purchasing I need to take some training to understand the basic work procedures, they technically help me. Content optimization in MarketMuse is top-notch, I can identify easily strengths points and weak points of ranked articles, by based on that I can optimize my content, In the long run, it helps to rank. As a result my content become more user frendly and audience loved it.
CONSI was wondering they should include the google docs plugin, it definitely increases our productivity. For large organizations MarketMuse is perfect, for small entrepreneurs like us it's very difficult for us o purchase in this price range, they would think about it also.
Reasons for switching to MarketMuse
In-depth content research got it in cheap deals in Appsumo.
Vendor Response
Thank you so much for such a positive review! We're glad that support has been helpful and that you've seen a positive impact on your content. Thank you for mentioning Google Docs - this will be fed back internally. Thanks again -- we appreciate the feedback!
Replied October 2021
Anonymous
1 employee
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed May 2022
Excellent for opimizing blog content
Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing.
PROSI like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort.
CONSI find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly.
Reason for choosing MarketMuse
I chose MarketMuse because of pricing, but I still use Frase as well.
Nima
Marketing and Advertising, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
2
EASE OF USE
5
VALUE FOR MONEY
2
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed November 2022
I am not very impressed with this product.
I found it comfortable and intuitive to use. I was not very impressed with the functionality.
CONSIn order to benefit from the best features of the product, it is necessary to pay a large amount of money.
Klemen
Verified reviewer
Marketing and Advertising, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed August 2021
The Best Content Optimization Tool
As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.
PROSI like SERP analysis and content optimisation. Optimisation is based upon many results (not just top 20) and yield superior results.
CONSExpensive credits. To be honest, I am using other tools for outline building as I find MarketMuse credits too expensive.
Reasons for switching to MarketMuse
MarketMuse is better for content optimisation.
Zahra
Verified reviewer
Information Technology and Services, 2-10 employees
OVERALL RATING:
4
EASE OF USE
2
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed August 2021
Not for Me
Very frustrating! All the 3 trial periods were as bad as the other.
PROSI was hoping to become best friends with MarketMuse, but the free trial was a complete waste. The UX and UI is very odd, well, not for an average laptop size anyway. The brand colours are very nice. Beyond this I couldn't see past the problems!
CONSHmm lets see, I wasted 3 trials, so its the left panel which has an ad that won't go away! If it were to ever go away, I'd be able to get started on optimising the content. I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened. There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial !
Reasons for switching to MarketMuse
Clearscope is very expensive. No other reason
Joshua
Marketing and Advertising, 1 employee
Used monthly for less than 12 months
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2021
Market Muse is perfect for growing your brand with pillar content, optimized for SEO
The business problem I'm solving with Market Muse, is bridging the gap between my outdated 2010-2013 SEO knowledge, to understanding what is working now to purposely rank articles for search terms. The old "grey hat" methods no longer work, or work for such a little time I feel it's pointless to focus on little tricks. If you want to master white hat SEO, Market Muse is the tool you need in your arsenal.
PROSMarket Muse is not exactly an inexpensive piece of software. While they do have a limited free version, if you want to use the software seriously it will cost you a minimum of $150/month. However, that cost is worth it if you have a brand that's worth growing, with something unique, that you are passionate about, and have a message to spread. Because what Market Muse will allow you to do, is create deep pillar content that is built to rank for Google's search engine, and is very enjoyable for humans to read. That in itself will allow your brand to attract targeted search engine traffic, that is more than worth the investment cost. This is pure "white hat", long term SEO. If you're looking for a quick trick to beat the search engines, this is not the tool for you. If you're looking to build a long term asset, worth quite a bit of revenue, this is the tool for you.
CONSWhat I like least about this software is getting started does take quite a bit of learning, and diving through tutorials. They include a free course to learn the software, and trust me you will need it. Because of the power of this software, I don't think they could really make it anymore simple than it already is. Some pieces of software simply require you to take a few days to learn it. But it's well worth taking the time.
Coën
Verified reviewer
Hospitality, 1 employee
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed October 2021
Advanced SEO Insights and Ideas
Marketmuse is a good tool to implement into your content marketing / SEO workflow. It gives you new ideas when other tools are stopping. For my case, it best to be implemented inside a workflow with copywriting and other SEO Tools which complement each other. Marketmuse gives me the extra edge over my competitors and sheds light into different kinds of topic that may be covered by your competition. It has this enterprise feeling / power.
PROS- keyword research though a bit limited on data (search query, etc) - nice guidance on workflow while using this tool - clean clustering of sources and their topic authority - good results for EN search queries
CONS- cannot delete old projects (as of now) - some features do need extra credits - sometimes you don't get what you pay for...your expectations are higher than the AI's output - as always, languages other than EN may have less data
Vendor Response
Thank you so much for leaving such a positive review! We're glad that MarketMuse has become an important part of your workflow and that it gives you an edge over competitors. We appreciate the constructive feedback as well and will share internally. Thanks again!
Replied October 2021
Mark
Verified reviewer
Hospital & Health Care, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2021
MarketMuse is highly useful for SEO research and content generation. It is essential to my work.
MarketMuse is an essential part of my daily SEO/content marketing workflow.
PROSI love the topic-based keyword research and the content optimization features, which are as good or better than much more expensive, similar products.
CONSI don't like how the content saving feature works. It may be my fault for not learning how to use it properly.
Reasons for switching to MarketMuse
Searchmetrics was outrageously expensive compared to MarketMuse for essentially the same functionality.
Abdul
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
FUNCTIONALITY
4
Reviewed January 2023
Discovering and adding keywords to my blog post is super easy with MarketMuse!
Once I'm done with creating briefs for my blog post, I use MarketMuse to find all the keywords and the number of instances I must add to rank above my competitors. And it works! MarketMuse has helped improve our blog rankings on SERP.
CONSSo far, nothing. I love MarketMuse and have been using it for the past year.
Shekhor
Verified reviewer
Computer Software, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed September 2021
Hands down the best tool if not only for Content Marketers
I don't know about others but I only use two features from this software. Research Optimize I use the Research feature to research the terms (entity) needed to write about for Article. And Optimize feature to optimize the artcile according to the competitors which generally changes time to time for algorithm changes.
CONSTheir pricing plan. Don't get me wrong. It was one of the costly service offered for these sort of fuctionalities until it offered their lifetime deal on AppSumo. I bought 3 codes from their to unlock the most of the feature of it. Around a month ago they offered all their features for free users. Like unlocked everything except credits for the free user. This is what hard digest when you spent around $200 for it where the free users are getting it for zero money spending.
emalyn
Publishing, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed March 2023
Optimize your content and score high
It's a great tool for content optimization
PROSI like the way it suggests what must be done to my content especially how the keywords must be disseminated properly.
CONSThe authentication when logging in is sometimes annoying but of course it's for security purposes
Anonymous
1 employee
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed November 2021
Some of the features are great, others haven't been as useful for me
I got a good deal on MM so I'm satisfied with it for the price. I think if I were paying full price, I might be disappointed.
PROSI enjoy the "optimize" app within Market Muse the most. It helps me write content that can compete with other sites in the top 10 on Google SERP for my target phrase. It gives enough info to help me improve my writing but not so much that I become confused by what to concentrate on first.
CONSI tried the AI for content writing function and had a very ridiculous end product. It consisted of gibberish that was not even close to usable. It's possible I didn't set up the brief correctly, but I did spend about half a day learning about how to do it and still had a crummy end product.
Reason for choosing MarketMuse
Got an incredible deal through AppSumo for MarketMuse.
Shaikat
Marketing and Advertising, 2-10 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2023
Excellent Content Optimization Tool for Pro Marketers
MarketMuse is an excellent tool for optimizing articles. If you want your website to perform better on SERP, this tool can help you with that process. It identifies and tells you all the important entities you can add to your content so that search engines can better understand and value them. If you're a beginner yet want to get the hang of an advanced content optimizer, you can use the free version of MarketMuse. The pro plans have many advanced features you can try if you can afford them.
CONSVery expensive and certainly not suitable for beginners or small content marketers.
Jason
Verified reviewer
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2018
Radically changed how we research, plan, and create content. And it's amazing.
Our content better meets the needs of our readers, it expedites and improves our content strategies, and our rankings in Google have improved.
PROSThe depth of this software is hard to overstate. Our articles have gotten longer, better researched, and tend to cover the topic much more deeply and with more expertise. In every way, our content is a better match for our audience, for our internal goals, and even for Google, because we're writing the content that truly captures the interest and desires of our audience and Google just loves that.
CONSIt's possible that your old way of researching and writing content will need to be rethought. It's uncommon for software to truly force you to change how you do things, but the value you get from doing it right is just so powerful, you'd be silly not to invest the short amount of time needed to really take advantage of the platform.
Christopher
Writing and Editing, 1 employee
Used monthly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed July 2019
Great for Detailed Research
Overall, great for research.
PROSI like MarketMuse a lot. When I'm trying to find out what the leading subtopics are for a main topic (essentially, what are people writing about), I use MarketMuse to organize and categorize my data. It's great for SEO.
CONSIt can be challenging to use for those that are not as technically inclined. It takes some practice.