OWOX BI Software

5.00 / 5 (13)

About OWOX BI


OWOX offers business intelligence (BI) products to help consolidate, process, analyze and extract insights from data.

OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery.

Users can consolidate data from various disparate sources including user interactions with websites, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services.

OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. The calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores.

OWOX BI Smart Data helps talk to the data in plain English and get answers to thousands of questions, which are displayed as charts and tables.



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Supported Operating System(s):

Web browser (OS agnostic)

13 Reviews of OWOX BI

Average User Ratings

Overall

5.00 / 5 stars

Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

Ratings Snapshot

5 stars

(13)

4 stars

(0)

3 stars

(0)

2 stars

(0)

1 stars

(0)

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Showing 1-13 of 13 reviews

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April 2019

Alex from Ringostat

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

A solution to reduce time on daily marketing analytics routine

First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

Pros

It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines.

Cons

Nothing! Great tool, great team, great results!

February 2019

Tetyana from Voiptimecloud

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2019

A handy service for marketing analysis

It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending.

Pros

A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection.

Cons

I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time.

February 2019

Kate from Serpstat

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2019

Really great tool for every marketer

Now we make all crucial decisions based on data, not on predictions. That has completely changed our marketing efforts.

Pros

OWOX BI helped our company to implement the end-to-end analytics system as we wanted to evaluate correctly all our ad campaigns. And offline sales were also very important for us, so we wanted to take them into account as well. OWOX BI team solved all our problems and helped to collect, process, and combine all the necessary data.

Cons

We are completely satisfied with our cooperation with OWOX BI and usually support team responses to all our queries very quickly and solve all problems in short time.

October 2017

Anonymous

Verified Reviewer

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2017

Great software, a must-have for date-oriented marketers

It is a massive time-saver !

Pros

+ Ease of use. It is very easy to set up data pipelines and attribution models.
+ Google Sheets integration : very useful to push manual data to GA (eg. offline cost data)
+ Reactive support : customer support questions are answered promptly and professionally

Cons

- Could have additional data sources for pipelines
- Would love to have a feature to connect to Data Studio.

April 2019

Nika from JeraSoft

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

Great marketing tool

OWOX BI is an all-in-one marketing and analytical tool that simplified our daily work with reports. It delivers data from different sources and platforms so our marketing team doesn’t have to manually transfer it into sheets. This helped us eliminate human errors and automatic mistakes that often happen during data collection.

Pros

A totally fresh solution for marketing analysts. We’ve used several different tools to collect data like ad costs, user behavior, and CRM data. Now we access it all using one software, which merges the crucial KPIs and displays them on a convenient and comprehensive dashboard.

Cons

The trial lets you work with data during the limited time, which might not be enough to discover its full potential. So, if you want to see what this software is capable of, you’ll need to buy a subscription.

April 2019

Maryna from Snovio

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

A useful service for building brilliant reports

We couldn’t build comprehensive reports with data on users’ behavior in Google Analytics. So, we used OWOX BI to take into account CRM data, and gather all information in Google BigQuery. This tool helped us reflect all data needed for cohort analysis. Based on obtained reports, we re-allocated our budget on customers who are ready to purchase our products and improved our LTV.

Pros

OWOX BI lets us merge users’ data from the website, Google Analytics, and salesforce , create data reports that include all users’ sessions, as well as conduct cohort analysis. We now can easily export all stats in Google Sheets and clearly see our budget spends.

Cons

There isn’t anything we couldn’t figure out. Their blog is a helpful source of information, especially at the beginning.

April 2019

Valeria from Netpeak Software - Professional SEO Tools

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

Perfect solution for retailers

OWOX BI is a perfect solution for retailers. It showed us the ROPO effect, so we now see that online ads brought us more clients than we thought, even though 70% of all purchases were made offline. Knowing this, we re-allocated the budget in a more efficient way.

Pros

OWOX BI lets us evaluate online and offline sales and see the value of each user session that leads them to the purchase in the physical store. Using this tool, we are able to see how online ads help us increase revenue.

Cons

There's nothing to complain about. As a marketer, you might require the help of analysts at first but in the long run, it's not that difficult.

April 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

Great software to improve marketing

OWOX BI tackled one of the biggest challenges for us that dealt with data collection from various systems. Basically, the software exports and brings together data on total ad costs, user behavior, and actual CRM data. So, now we get detailed reports and improve our ad costs accordingly.

Pros

This software is comprehensive and can improve marketing in many ways. OWOX BI showed us the real value of each session and channel so that we now see the impact of every step a user takes before purchase.

Cons

The merged reports can get a bit complicated but mostly because of big volumes of numbers from various sources.

April 2019

Denis from Softengi

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

One safe storage

All of our data was sketchy and impossible to process. We’ve avoided hiring a number of analysts to align the data the way we need with the single product of OWOX BI. Now, all the data flows easily, stores aligned and normalized. And our reports are no more nightmares, they’re brilliant. Thanks, OWOX BI

Pros

Connecting different and specified data into one safe and sound storage. OWOX BI changes the business from the inside

Cons

Nothing especially, everything is fine.

April 2019

Yevhen from Computer Software

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2019

We’ve defeated sampling with OWOX BI!

Our business entered a fast-growing stage of development and we met the problem of sampling in our analytical data. To stop the harm it may cause, we asked OWOX BI to help us with this issue. Now, we’re sure for 100% that our data is unsampled and we have all the situation under control.

Pros

That our problem was solved with the right instrument and without no “surprises”.

Cons

Nothing in particular. We hope there will be no problems in the future, too.

February 2019

Stanislav from Weblium

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

February 2019

Great tool for collecting raw data

We have saved a lot of time by integrating data from all our channels and discovered really effective ad channels.

Pros

We use OWOX BI products to collect unsampled data from ad & analytics services, export data from CRM and evaluate the performance of all our ad campaigns.

Cons

Everything is fine. We are completely satisfied with these tools.

April 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality