TapClicks Software

4.34 / 5 (163)

Our advisors have recommended this product 11 times in the last 30 days

About TapClicks

TapClicks is a smart marketing cloud-based set of automated marketing solutions designed to work in unison, powered by your data. We make the complex world of marketing easy with everything a business needs to differentiate itself, becoming more efficient and scalable to grow smarter and faster!

TapClicks is a cloud-based business intelligence (BI) solution that offers digital-marketing reporting and analytics for ad agencies, media companies and enterprises in industries such as automotive, travel, e-commerce and HIPPA agencies.

This platform allows users to combine their marketing campaigns and performance results in a unified digital dashboard. TapClicks provides on-demand analytics, comparative scoring, advanced trend...


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Supported Operating System(s):

Mac OS, Linux, Web browser (OS agnostic)

163 Reviews of TapClicks

Average User Ratings

Overall

4.34 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(81)

81

4 stars

(60)

60

3 stars

(18)

18

2 stars

(4)

4

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 163 results

November 2018

User Profile Picture

Kiri from Vici Media Inc.

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2018

Unrivaled Customization in Order Management and Reporting

TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

Pros

The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Cons

As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

January 2021

Carolyn from Blue Sky Marketing

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2021

Excellent for Some Things, Opportunities to Improve in Others

They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform. We are concerned about the future with TapClicks as we prepare for Google Analytics 4.

Pros

We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.

Cons

For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.

Reasons for Choosing TapClicks

It was the only platform with all the integrations we needed.

Reasons for Switching to TapClicks

User interface did not offer the simple drag/drop functionality we wanted.

January 2021

Jennifer from Compass Media

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

January 2021

Makes beautiful reports but is very glitchy

Pros

Tapclicks is really great in some aspects. They provide lots of platform options for data connectors, and I like the smart connector feature to create your own, and the automation features. The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but...

Cons

The platform is very glitchy. It seems like every month there is some feature that isn't functioning properly and that gets very frustrating. That said, their support is great! They are very responsive and helpful.

Reasons for Switching to TapClicks

More functionality and more customization options

January 2021

Kasie from Conversion Logix

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

5.0

January 2021

TAP Review from Conversion Logix

TapClicks is an amazing tool to showcase to our clients how their digital campaigns are performing.

Pros

I love this platform and the customization options! We've tested out a few other reporting tools and we always came back to TAP. Very user friendly, a first time user can easily navigate through data and information and rarely have questions or need help. It is easy to export data which is very helpful in segmenting data for regional reports.

Cons

I recall there were a few features my team did not like, but I cannot recall specifics. I myself do not have any complaints.

Reasons for Switching to TapClicks

We were using TAP first, then switched to Ninja to try and cut costs. We tried it out for 6 months or so and continued to have issues and the platform was not as easy to navigate through and was not as customizable. TAP is worth every penny!

January 2021

Jenny from Mancuso Media LLC

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2021

Easy and Dependable

From the start it has been a great partnership and I value their software and their support services.

Pros

I like that I can count on it to work, it is dependable, the setup was easy and the customer support I receive when I have any questions is outstanding.

Cons

I would like to be able to customize a few more little things about the reports, but I believe if I upgraded to the custom reports I would be able to do so. Since this need was was only for one client out of many that I would need to make those customizations for, it didn't make sense to upgrade the entire account to satisfy just one so we decided not to upgrade.

Reasons for Choosing TapClicks

Price & flexibility, it had just what we needed at the time.

Reasons for Switching to TapClicks

As we grew, I wanted something that would pull in more additional platforms and TapClicks gave us this capability to scale.