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Android CRM Software


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Infusionsoft logo
 
Infusionsoft is a cloud-based sales and marketing platform that brings Customer Relationship Management (CRM), Marketing Automation, and E-Commerce together in one centralized system, so small businesses can deliver personalized sales... Read More
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Infusionsoft is a cloud-based sales and marketing platform that brings Customer Relationship Management (CRM), Marketing Automation, and E-Commerce together in one centralized system, so small businesses can deliver personalized sales... Read More
 
Salesforce.com logo
 
The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read More
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The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read More
 
HubSpot CRM logo
 
With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read More
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With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read More
 
ProsperWorks CRM logo
 
ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
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ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
 
NetSuite logo
 
NetSuite CRM+ is a cloud-based customer relationship management (CRM) solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manufacturing,... Read More
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NetSuite CRM+ is a cloud-based customer relationship management (CRM) solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manufacturing,... Read More

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Base logo
 
Base CRM is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere. Base CRM features... Read More
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Base CRM is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere. Base CRM features... Read More
 
Chime logo
 
Chime is a marketing and customer relationship management (CRM) suite designed for small and midsize real estate businesses. Chime provides team management features, lead and customer management and content management. Chime sends... Read More
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Chime is a marketing and customer relationship management (CRM) suite designed for small and midsize real estate businesses. Chime provides team management features, lead and customer management and content management. Chime sends... Read More
 
Less Annoying CRM logo
 
Less Annoying CRM is a customer relationship management solution that caters to the needs of small businesses. It offers cloud-based deployment, various configuration options and a dashboard that provides an overview of contact information,... Read More
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Less Annoying CRM is a customer relationship management solution that caters to the needs of small businesses. It offers cloud-based deployment, various configuration options and a dashboard that provides an overview of contact information,... Read More
 
Insightly logo
 
Insightly CRM provides small and midsized businesses with a way to manage projects and track contacts, communications, sales, projects, tasks and documents in a single platform. It is available via the Web and on mobile devices. Designed... Read More
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Insightly CRM provides small and midsized businesses with a way to manage projects and track contacts, communications, sales, projects, tasks and documents in a single platform. It is available via the Web and on mobile devices. Designed... Read More
 
amoCRM logo
 
amoCRM’s sales management service is a web based platform available anywhere with an Internet connection. Users of the system can manage their pipeline, sales team and receive analytic feedback and reports. In addition, users can... Read More
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amoCRM’s sales management service is a web based platform available anywhere with an Internet connection. Users of the system can manage their pipeline, sales team and receive analytic feedback and reports. In addition, users can... Read More

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Claritysoft logo
 
Claritysoft is a customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within a single solution. Claritysoft... Read More
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Claritysoft is a customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within a single solution. Claritysoft... Read More
 
Results CRM logo
 
Results CRM is a software solution designed for small and midsize enterprise customers. It offers sales automation, project management, service orders and billing management within the suite. It is available for both Web-based and... Read More
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Results CRM is a software solution designed for small and midsize enterprise customers. It offers sales automation, project management, service orders and billing management within the suite. It is available for both Web-based and... Read More
 
BoomTown logo
 
Boomtown provides marketing and sales automation solutions for the real estate industry. Through Boomtown, brokers can select and customize a lead generation website, track and nurture leads, and monitor team success and sales. The... Read More
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Boomtown provides marketing and sales automation solutions for the real estate industry. Through Boomtown, brokers can select and customize a lead generation website, track and nurture leads, and monitor team success and sales. The... Read More
 
HaystackCRM logo
 
HaystackCRM is a cloud-based customer relationship management tool for small and midsize businesses that features dedicated mobile apps for iOS and Android devices. HaystackCRM also offers email integration, geolocation of clients,... Read More
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HaystackCRM is a cloud-based customer relationship management tool for small and midsize businesses that features dedicated mobile apps for iOS and Android devices. HaystackCRM also offers email integration, geolocation of clients,... Read More
 
Freshsales logo
 
Freshsales is a sales automation solution offering multi-platform capabilities including a native app for iPhone and iPad.  Included in the system is a one-click phone; no additional hardware or software is needed to use this feature.... Read More
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Freshsales is a sales automation solution offering multi-platform capabilities including a native app for iPhone and iPad.  Included in the system is a one-click phone; no additional hardware or software is needed to use this feature.... Read More

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BNTouch Mortgage CRM logo
 
BNTouch Mortgage CRM is a mortgage-specific CRM system that offers mortgage brokers and bankers alike a solution featuring marketing automation capabilities. The software offers features for each step of the mortgage process, from... Read More
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BNTouch Mortgage CRM is a mortgage-specific CRM system that offers mortgage brokers and bankers alike a solution featuring marketing automation capabilities. The software offers features for each step of the mortgage process, from... Read More
 
PlanPlus Online logo
 
PlanPlus Online uses the Franklin Covey business planning methodology to help organizations and professionals in real estate, insurance and finance sectors manage both time and customers. The system provides an all-in-one solution... Read More
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PlanPlus Online uses the Franklin Covey business planning methodology to help organizations and professionals in real estate, insurance and finance sectors manage both time and customers. The system provides an all-in-one solution... Read More
 
CallProof logo
 
CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More
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CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More
 
Sales Rabbit logo
 
Sales Rabbit is Customer Relationship Management software for companies of all sizes and is fully customizable. The system’s primary functionalities are sales automation, call center, help desk, and live chat. Sales Rabbit offers... Read More
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Sales Rabbit is Customer Relationship Management software for companies of all sizes and is fully customizable. The system’s primary functionalities are sales automation, call center, help desk, and live chat. Sales Rabbit offers... Read More
 
SalesNOW logo
 
SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More
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SalesNOW by Interchange Solutions Inc. is a cloud-based CRM platform that can be used on laptops and desktops via web browser or any connected mobile device. The system offers applications designed specifically for Android, iPhone,... Read More

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Buyer's Guide

by Craig Borowski,
Market Research Associate
Last Updated: September 27, 2017


Many customer relationship management (CRM) users access their system on mobile devices. In fact, according to Software Advice research, about half use smartphones and tablets (48 and 45 percent, respectively) to access their CRM system. And it’s safe to say a hefty majority of users are accessing their CRM on an iOS (Apple) or Android device.

While many CRM vendors now offer mobile-compatible systems, the particular devices they support can also vary. For example, some will support both Android and iOS mobile devices while others may only work on one of these platforms.

When evaluating your options for using CRM on Android devices, it’s important to understand how this technology works in order to choose one that fits your needs. In this guide, we’ll provide an overview of Android CRM technology. Here’s what we’ll cover:

What is Android CRM Software?
Types of Android CRM Software
What Type of Buyer Are You?
Popular Functionality of Native Android CRM Apps

What is Android CRM Software?

If you’re unfamiliar with mobile device operating systems, android CRM software probably sounds like CRM software operated by human-like robots. It’s not.

Android is actually the most popular mobile operating system across the world with over 57 percent of the total market share, according to analytics site Net Marketshare. This includes both smartphones and tablets. With such a market share, it makes sense to invest in CRM software that supports Android operating systems.

As it applies to the specifics of CRM features and capabilities, Android CRM still offers everything you’d expect and need from a CRM, including these four core capabilities:

  • Customer data management. Most CRM systems include a searchable database for users to store valuable customer information like purchase histories and contact information. With Android CRM software, this data can be pulled, references, and analyzed while away from a computer.
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  • Interaction tracking. CRM systems typically offer the ability to record and store any customer direct customer interactions, including conversations both in person and on the phone, through a live chat dialog box, email messages, social and other channels. Tracking these interactions helps paint a picture of a customer’s journey with your brand.
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  • Marketing automation. A function that streamlines and standardizes marketing process. Uses templates and automation to engage with customers in your pipeline. Automates email marketing campaigns as well as follow-up email correspondence.
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  • Reporting and analytics. Function used to track and manage performance and productivity across multiple subjects and projects. Can be used by managers as a CRM tool to monitor and test multiple email marketing campaigns and determine success based on performance. Can also be used to keep track of employee performance by automatically logging key performance indicators, such as number of customers called or number of new customer contact profiles entered into the system.

Types of Android CRM Software

Web-based: These browser-based applications enable users to access a CRM system via Android, using the device’s Web browser. They generally do not require software installation and are often optimized for mobile browsers.

Native apps: These apps are specifically designed to run on Android devices. They require software installation, but can usually run offline.

What Type of Buyer Are You?

If you only intend to access your CRM system via a single device with a Web browser, you have your pick of applications. However, if you’re looking for a system that grants access to multiple users, you’ll need to consider what types of devices they use (or intend to use) when making a purchase decision. Let’s take a look at each example:

Employees use only Android devices.

This is likely the case if you’re issuing company-owned Android devices to your employees. Even though you technically only need to select Android CRM software, there’s benefits to a web-based system. One benefit to choosing a web-based system you can avoid version control issues, and because they generally don’t require software installation, you won’t need to worry about software updates.

However, if you want to be able to access the system offline and want a solution that can make use of other functionality on your Android device (e.g., GPS), a native Android app is your best bet.

Employees use multiple operating systems.

If you fall into the ever-increasing company of companies that encourage a Bring Your Own Device (BYOD policy), you definitely have multiple operating systems in your business. Don’t panic though! It’s easy to satisfy everyone.

If all employee devices have access to a Web browser and you want everyone using the same operating system, consider a Web-based application. With Web-based apps, all users will see the same platform.

However, just because your team uses different operating systems doesn’t mean you can’t choose a native app for Android users. Look for a system that synchronizes well with the cloud-based CRM system you’re currently using to make sure all users can view the most current data. Also look for vendors that provide solutions and support for teams using multiple device types.

There are also plenty of mobile CRM software options that offer equal compatibility with iOS and Android devices. So it could honestly be a non-issue at the end of the day. Nonetheless, it’s something that has to be considered when implementing mobile software.

Popular Functionality of Native Android CRM Apps

Native Android apps sometimes limit functionality to a few core features that are most used by on-the-go workers. Below are a few tools that are common to native Android CRM apps:

Contact management Provides end-to-end management of clients and contacts and comprehensive contact history tracking.
Activity logging Offers ways to document and share activities, as well as store them for future reference and retrieval.
Schedule and task management Provides the means for coordinating and managing calendars, creating to-do lists and assigning tasks to team members.
Push notifications Sends notifications when the status of a contact changes.
Account locator Enables users to find nearby leads, contacts and opportunities and optimizes routes using the mobile device’s GPS-enabled maps.

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Ten Steps Guide to Selecting the Right CRM Software

 

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