Software Advice has helped hundreds of financial advisors choose the right CRM software so they can maintain productive relationships with clients as they scale. How does it work?

Financial CRM Software


Sort by:
 
Sort by:
 
Infusionsoft logo
 
Infusionsoft is a cloud-based sales and marketing platform that brings Customer Relationship Management (CRM), Marketing Automation, and E-Commerce together in one centralized system, so small businesses can deliver personalized sales... Read More
Rating:            (366)
Rating:
        (366)
Price:
Advisor Recommendations:
453
Platforms:
Deployment:
Business Size:
S
M
L
Infusionsoft is a cloud-based sales and marketing platform that brings Customer Relationship Management (CRM), Marketing Automation, and E-Commerce together in one centralized system, so small businesses can deliver personalized sales... Read More
 
Salesforce.com logo
 
The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read More
Rating:            (4309)
Rating:
        (4309)
Price:
Advisor Recommendations:
448
Platforms:
Deployment:
Business Size:
S
M
L
The Salesforce cloud is an on-demand customer relationship management (CRM) suite offering applications for small, midsize and enterprise organizations, with a focus on sales and support. The Salesforce app has capabilities that... Read More
 
HubSpot CRM logo
 
With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read More
Rating:            (624)
Rating:
        (624)
Price:
Advisor Recommendations:
349
Platforms:
Deployment:
Business Size:
S
M
L
With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including... Read More
 
ProsperWorks CRM logo
 
ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
Rating:            (165)
Rating:
        (165)
Price:
Advisor Recommendations:
195
Platforms:
Deployment:
Business Size:
S
M
L
ProsperWorks is a cloud-based customer relationship management tool that gives users complete views of their customers. The program is applicable to any industry, including advertising, distribution and real estate. The ProsperWorks... Read More
 
NetSuite logo
 
NetSuite CRM+ is a cloud-based customer relationship management (CRM) solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manufacturing,... Read More
Rating:            (140)
Rating:
        (140)
Price:
Advisor Recommendations:
149
Platforms:
Deployment:
Business Size:
S
M
L
NetSuite CRM+ is a cloud-based customer relationship management (CRM) solution for small and midsize organizations. NetSuite caters to thousands of customers across a wide range of industries including wholesale distribution, manufacturing,... Read More

Call us for a free FastStart Consultation: +61 3 8899 7476


 
Base logo
 
Base CRM is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere. Base CRM features... Read More
Rating:            (70)
Rating:
        (70)
Price:
Advisor Recommendations:
118
Platforms:
Deployment:
Business Size:
S
M
L
Base CRM is the web and mobile-based customer relationship management (CRM) application that allows B2B and B2C sales professionals to manage sales, track leads and engage proactively with customers from anywhere. Base CRM features... Read More
 
Less Annoying CRM logo
 
Less Annoying CRM is a customer relationship management solution that caters to the needs of small businesses. It offers cloud-based deployment, various configuration options and a dashboard that provides an overview of contact information,... Read More
Rating:            (215)
Rating:
       (215)
Price:
Advisor Recommendations:
86
Platforms:
Deployment:
Business Size:
S
M
L
Less Annoying CRM is a customer relationship management solution that caters to the needs of small businesses. It offers cloud-based deployment, various configuration options and a dashboard that provides an overview of contact information,... Read More
 
Insightly logo
 
Insightly CRM provides small and midsized businesses with a way to manage projects and track contacts, communications, sales, projects, tasks and documents in a single platform. It is available via the Web and on mobile devices. Designed... Read More
Rating:            (183)
Rating:
        (183)
Price:
Advisor Recommendations:
84
Platforms:
Deployment:
Business Size:
S
M
L
Insightly CRM provides small and midsized businesses with a way to manage projects and track contacts, communications, sales, projects, tasks and documents in a single platform. It is available via the Web and on mobile devices. Designed... Read More
 
amoCRM logo
 
amoCRM’s sales management service is a web based platform available anywhere with an Internet connection. Users of the system can manage their pipeline, sales team and receive analytic feedback and reports. In addition, users can... Read More
Rating:            (47)
Rating:
       (47)
Price:
Advisor Recommendations:
58
Platforms:
Deployment:
Business Size:
S
M
L
amoCRM’s sales management service is a web based platform available anywhere with an Internet connection. Users of the system can manage their pipeline, sales team and receive analytic feedback and reports. In addition, users can... Read More
 
Results CRM logo
 
Results CRM is a software solution designed for small and midsize enterprise customers. It offers sales automation, project management, service orders and billing management within the suite. It is available for both Web-based and... Read More
Rating:            (8)
Rating:
        (8)
Price:
Advisor Recommendations:
58
Platforms:
Deployment:
Business Size:
S
M
L
Results CRM is a software solution designed for small and midsize enterprise customers. It offers sales automation, project management, service orders and billing management within the suite. It is available for both Web-based and... Read More

Call us for a free FastStart Consultation: +61 3 8899 7476


 
Claritysoft logo
 
Claritysoft is a customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within a single solution. Claritysoft... Read More
Rating:            (32)
Rating:
        (32)
Price:
Advisor Recommendations:
45
Platforms:
Deployment:
Business Size:
S
M
L
Claritysoft is a customer relationship management (CRM) solution designed for midsize and large enterprise businesses. It offers sales automation, customer service and support, marketing automation and social CRM within a single solution. Claritysoft... Read More
 
CallProof logo
 
CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More
Rating:            (11)
Rating:
        (11)
Price:
Advisor Recommendations:
21
Platforms:
Deployment:
Business Size:
S
M
L
CallProof is a sophisticated CRM system with a host of features that effectively organizes all facets of the sales process, from lead tracking to reporting. This system is fully web-based, and is optimized for companies that utilize... Read More
 
Hatchbuck logo
 
Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range... Read More
Rating:            (116)
Rating:
        (116)
Price:
Advisor Recommendations:
18
Platforms:
Deployment:
Business Size:
S
M
L
Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range... Read More
 
Freshdesk logo
 
Offering multi-channel customer support, Freshdesk brings together every customer conversation into a centralized interface, helping customer support agents address and resolve trouble tickets. Whether the interaction occurs over... Read More
Rating:            (215)
Rating:
        (215)
Price:
Advisor Recommendations:
17
Platforms:
Deployment:
Business Size:
S
M
L
Offering multi-channel customer support, Freshdesk brings together every customer conversation into a centralized interface, helping customer support agents address and resolve trouble tickets. Whether the interaction occurs over... Read More
 
SalesOutlook CRM logo
 
SalesOutlook CRM is a comprehensive customer relationship management (CRM) and email marketing system that embeds into Microsoft Outlook. SalesOutlook CRM automatically syncs all customer data at one place. All files and email correspondence... Read More
Rating:            (26)
Rating:
         (26)
Price:
Advisor Recommendations:
14
Platforms:
Deployment:
Business Size:
S
M
L
SalesOutlook CRM is a comprehensive customer relationship management (CRM) and email marketing system that embeds into Microsoft Outlook. SalesOutlook CRM automatically syncs all customer data at one place. All files and email correspondence... Read More

Call us for a free FastStart Consultation: +61 3 8899 7476


 
TeamSupport logo
 
TeamSupport is a B2B customer support software that helps teams collaborate together by eliminating miscommunications, improving customer communication and swiftly addressing client issues. TeamSupport has several key features that... Read More
Rating:            (516)
Rating:
        (516)
Price:
Advisor Recommendations:
13
Platforms:
Deployment:
Business Size:
S
M
L
TeamSupport is a B2B customer support software that helps teams collaborate together by eliminating miscommunications, improving customer communication and swiftly addressing client issues. TeamSupport has several key features that... Read More
 
OnContact CRM logo
 
OnContact CRM is a mid-market customer relationship management (CRM) solution that can be deployed on-premise or in the cloud. OnContact includes complete sales automation, marketing automation, customer service and contact center... Read More
Rating:            (7)
Rating:
        (7)
Price:
Advisor Recommendations:
11
Platforms:
Deployment:
Business Size:
S
M
L
OnContact CRM is a mid-market customer relationship management (CRM) solution that can be deployed on-premise or in the cloud. OnContact includes complete sales automation, marketing automation, customer service and contact center... Read More
 
Really Simple Systems logo
 
Really Simple Systems CRM is a cloud-based customer relationship management (CRM) system designed for small and midsize organizations. The solution comes in both free and paid editions. The free edition offers only sales force automation... Read More
Rating:            (161)
Rating:
        (161)
Price:
Advisor Recommendations:
11
Platforms:
Deployment:
Business Size:
S
M
L
Really Simple Systems CRM is a cloud-based customer relationship management (CRM) system designed for small and midsize organizations. The solution comes in both free and paid editions. The free edition offers only sales force automation... Read More
 
Salesforce.com Service Cloud logo
 
Service Cloud from SalesForce is a cloud-based customer service management solution that is designed to initiate customer service activities from anywhere. Built on the Salesforce1 Platform, Service Cloud works to centralize and optimize... Read More
Rating:            (39)
Rating:
        (39)
Price:
Advisor Recommendations:
10
Platforms:
Deployment:
Business Size:
S
M
L
Service Cloud from SalesForce is a cloud-based customer service management solution that is designed to initiate customer service activities from anywhere. Built on the Salesforce1 Platform, Service Cloud works to centralize and optimize... Read More
 
Vivantio Pro logo
 
Vivantio is a service management system that allows users to create a personalized solution that aligns with internal business processes. Key features of the software include dashboards, charts, and reports, routing and assignments,... Read More
Rating:            (72)
Rating:
        (72)
Price:
Advisor Recommendations:
9
Platforms:
Deployment:
Business Size:
S
M
L
Vivantio is a service management system that allows users to create a personalized solution that aligns with internal business processes. Key features of the software include dashboards, charts, and reports, routing and assignments,... Read More

View More Products
 

Buyer's Guide

by Andrew Friedenthal,
Market Research Associate
Last Updated: September 7, 2017


Customer relationship management (CRM) is a crucial aspect of modern business. As we've defined it elsewhere, CRM is: “A system that stores and organizes the info a business has about its leads and customers. It can also take that info and provide actionable next steps for what do with those leads. It helps businesses that need to improve sales and/or be better organized in how they engage with prospects, leads and current customers."

In the realm of financial advising and other financial services, CRM is even more important. Advisors need to have quick, ready access to all the information about their clients, including previous interactions, so that they can provide the most comprehensive, actionable advice possible.

In an industry that relies on personal relationships between advisors and their clients, CRM software can help businesses grow their client base while still personalizing their interactions with these clients and maintaining positive relationships. That's why CRM systems specifically geared toward financial services are so crucial for today's financial advisors.

This buyer's guide will explain what makes financial CRM software unique, explore some common features of many systems and discuss the specific questions your business should consider before purchasing.

Here are the aspects of financial CRM that we'll discuss:

What Is Financial CRM Software?
Common Features of Financial CRM
What Type of Buyer Are You?
Key Considerations

What Is Financial CRM Software?

On the most basic level, CRM software consolidates all customer information into one database, allowing users across the company to organize, manage and access that information without working cross-purposes. In addition, the software can automate some common practices, monitor performance/productivity and analyze data in order to provide reports that can help you predict trends or refine your practices.

Financial CRM software is an industry-specific type of CRM geared, as the name suggests, toward the financial services industry. This software is specifically geared toward financial advisors. Many top financial CRM software providers are, in fact, general CRM vendors offering a particular subsystem or add-on.

What differentiates CRM for financial advisors from a more generalized CRM system is that the software will not just capture the contact information of customers, but also their broad financial information, their relationship to the firm and their specific interactions with different advisors and other team members across the entire business.

The next section will discuss both general CRM features and those specific to financial CRM.

Common Features of Financial CRM

Customer data management This core feature provides a searchable database to anyone with access to the system. That database will house customer information as well as relevant documents. In general, this means the database stores contact information, preferred means of contact and other general information about the customer. For financial CRM systems, this information will also include important financial information about the client, such as assets, liabilities and insurance policies.
Interaction tracking In addition to holding customer information, CRM databases will also store a history of all interactions with a client or prospect, whether those were conversations on the phone, in person or through live chat, email or any other channel. These can be either logged manually by advisors or automated by integrating with phone and email systems. This helps keep the entire advisory team on the same page with each client, to make sure that no efforts are doubled up or wasted due to miscommunication.
Activity tracking Similar to interaction tracking, this function will help prevent confusion and miscommunication by tracking all of the activity associated with a particular account. This way, multiple people across the company can help manage a client's financial assets and make sure that all activity is documented and tracked.
Client segmentation This feature can differentiate and segment clients (based on their information) into unique groups that require different services and different types/amounts of contact, helping your business streamline its best practices for each client.
Workflow automation This function allows you to standardize business processes through a combination of task lists, calendars, alerts and templates. For example, once a task is checked off as complete, the system can automatically set a task for the next step in the process. The software can thus provide a combination of automated messages and calendar alert reminders for advisors to reach out to clients personally.
Analytics and reporting Based on activities logged into the database, the CRM system can track the performance and productivity of individual advisors, in order to provide reports on how they can improve that performance. The same function can also be used to generate predictive forecasts of future activities.

Account analytics in financial CRM bpm'online

Account analytics in bpm'online

What Type of Buyer Are You?

Financial services firms can vary widely in size, and this variation will lead them to different requirements in their CRM systems. You will likely find your business falling into one of the following categories:

  • Single user. If you're an independent financial advisor, and thus the sole person using the software, you can probably get away with the lowest-tier CRM system, focusing simply on data management and interaction tracking. Any more than that is likely to be overkill.
  •   
  • Small business buyer. These are companies with between two and 100 employees that make under $50 million a year and have no IT department. With a small group of people accessing the CRM, you'll still want to focus on data management and interaction tracking, but activity tracking will be crucial, and client segmentation and workflow automation may also prove helpful.
  •   
  • Midsize business buyer. These are also companies that have between two and 100 employees and make under $50 million a year, but they do have an IT department. In addition to all the features needed by a small business buyer, analytics and reporting will likely prove beneficial, especially since you will have access to an IT department to help make sure these reports are generated properly.

Key Considerations

Other factors to take into consideration when choosing the right financial CRM for your business include:

  • Integration with other systems. In the field of financial services, you're probably using a lot of software besides just CRM. While CRM is crucial for maintaining a good relationship with your clients, accounting software, financial reporting software and other systems will allow you to actually manage those clients' funds. In order to best track those activities, you'll want to make sure that the CRM you choose integrates with that other software so that they can all work in harmony rather than bucketing information into separately walled off systems.
  •   
  • Cloud-based software vs. on-premise software. Traditionally, software was licensed through the purchase of physical hardware that a business would have to house on their own premises. This required space for the equipment, as well as IT resources to make sure that it was properly functioning, alongside high setup costs to get the system up and running. Today, though, most software (especially CRM) will be purchased as a cloud-based system that is simply accessed through the internet, with the hardware housed elsewhere by the vendor. This is especially beneficial for smaller businesses that can't afford the high upfront costs or the IT resources required for hardware maintenance, and which may not have the available space for the hardware. However, larger businesses, especially enterprise-level financial advisory firms, may prefer the added speed of on-premise housing.

Free Download:
CRM Software Pricing Guide

Free Download:
Ten Steps Guide to Selecting the Right CRM Software

 

How it Works

We match organizations with software that meets their needs.

Our service is simple and 100% free to customers like you because software vendors pay us when we connect them with quality leads. You save time and get great advice. Vendors get great referrals. It's a win for everyone!

Call now for advice: +61 3 8899 7476
Software Advice Advisors
×
-1
-1
-1
-1
-1
-1
-1
-1
-1
-1