Marketing 360 Software

4.68 / 5 (843) FrontRunners®

About Marketing 360


Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses. This solution allows organizations to run social media advertising campaigns, conduct search engine optimization (SEO) programs and analyze digital marketing performance.

Marketing 360's UXi websites feature helps users create web pages branded web pages that include call-to-action buttons. In addition, the system provides website templates that can be customized and edited with the help of drag-and-drop functionality.

Marketing 360's Natural Listing Ads feature helps users manage organic search results by tracking keyword volume and ranking. In addition, it analyzes competitors' SEO performance with the same keywords and shares real-time reports providing organic conversion rates. The Social Targeting Ads let organizations to segment and target clients on the basis of social details such as age, gender, location and interests.



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Supported Operating System(s):

Mac OS, Web browser (OS agnostic), Windows 10

843 Reviews of Marketing 360

Average User Ratings

Overall

4.68 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(686)

4 stars

(100)

3 stars

(24)

2 stars

(8)

1 stars

(25)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 843 reviews

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August 2018

Gina from Gladly Interiors & MVF Flooring

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2018

The platform is great. but the people are better

I've been with Marketing 360 over two years now. From day one the level of service I received from every person I worked with was exceptional. I've referred at least 10 other businesses owners I know to Marketing 360 and they're all extremely happy as well. Pretty much, anybody business owner I talk to I tell about how amazing Marketing 360 is. I can't image running my business at this point without Marketing 360. I love the fact that through one company I have everything I need. I literally don't use any other tools to run my business except for Quickbooks for my accounting and Google Apps for my email and online documents, etc.. So if you are looking for a powerful software platform to build your business on I think you'll find Marketing 360 is hard to beat. But the real difference maker is the people. Having dedicated specialists do everything for you is such a huge value. I basically have my own marketing team without the cost by working with Marketing 360. I can't express enough how powerful that has been for me. My final advice is to be patient. The marketing works really well, but it takes time. The results I'm getting now (2 years later) are 4-5 times better than the results I got inside the first 6 months even though my advertising budget is roughly the same as it was then. But my ads are better now, my rankings on Google are higher, my social media presence is better and more. So be patient and commit long-term.

Pros

The best part about Marketing 360, at least for me, is that fact that they do everything for you. My Marketing Executive is amazing. Whenever I need something done or have a question, I just give him a quick call or shoot him a quick text and he knocks it out. Candice, my CRM expert is so awesome. She has taken so much time to walk me and my team through how to use the CRM and set it up so it works perfectly for our business. The CRM has been a game-changer for us. I have worked with so many incredible people at Marketing 360 it's hard to remember them all. But everyone is friendly, knowledgeable and a joy to work with. As far as products & services go, the Marketing 360 platform has it all. They designed and manage my website, which I love. The website took about 2 and a half weeks to design and get live. It took about a week to get the initial website designed and built, we then went back and forth 2-3 times on revisions until I approved it to go live. My project manager called me every 2-3 days to give me an update which was great. Once the website was live, marketing executive took over and started all the marketing campaigns. I gave him some guidance, but for the most part, he took the lead and wrote and designed all our ads for Google and social media, etc. It was pretty hands off for me which was great. The ads started to drive traffic and leads about 4-5 days after the website was live! From there I really started to heavily use the CRM and love it!

Cons

The Marketing 360 platform does it all (website, crm, email, text message marketing, google ads, social ads, etc...) which can be intimidating to setup and learn! The good news is, Marketing 360 has dedicated people assigned to your account which setup everything for you, answer your questions, provide training, etc.. Without their help, I'm not sure I'd have the time or skill to do it all myself. So it's great that they offer that at no additional cost. My CRM expert must have spent countless hours working on my account and it was all included free! Very thankful. The reason I signed up with Marketing 360 was the fact that I did not have to do it all myself. I spent a lot of time looking around at other solutions and found a lot of great tools/platforms out there, but none offered the level of dedicated support that Marketing 360 did so that was the deciding factor for me.

Response from Madwire of

Replied August 2018

Hi Gina! Wow! Thanks for taking the time to write us such a detailed and in-depth review! I really appreciate your honesty and candor. I wanted to take a moment and touch on a few points you brought up. First - it sounds like we got your site live in about 15 business days or less which is exactly what we aim for! I'm happy to hear we reached that milestone. Second, it sounds like you're using just about every service that we offer - pay-per-click advertising, email, SMS marketing, CRM, etc. Managing all of those services on your own take time away from running your business, and by utilizing everything we offer you give yourself an even greater chance of success. Like you said, taking advantage of your dedicated support team and getting the most out of every single service essentially gives you your own marketing team! You and your team have been great to work with these past 2 years and I wanted to personally thank you so much for your trust & partnership!

February 2017

John from Nexgen Software Services

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2017

Need Professional Help? You need Marketing 360

Nexgen Software Services http://nexgent3.com/ has been in business since 1997. We have always done VERY well with simple advertising up until about 2 or 3 years ago. Sales have slipped and we have had a hard time reaching our desired customers. I finally broke down and started looking for professional help. I spent a lot of time online searching through many different marketing firms. There are so many to choose from it really made it a difficult choice to finally pick one. The reason I picked Marketing 360 was simple. The videos and the mentality they promoted in their videos was the same as my company. I know we work hard if not harder than anyone for the success of our clients and I felt that Marketing 360 was going to give me that same attention to detail that we needed. The day trading / investment world is a very competitive marketing arena. Probably more difficult than Doctors , Lawyers or Plastic Surgeons. Bottom line, everyone as Marketing 360 have done everything possible to make our business grow. We have now been with them for over 6 months and the difference in our online marketing , SEO and online presence is night and day what it was before. If you need help, professional help, you must make the commitment and let Marketing 360 work to help you better your business. I would highly recommend them , I can't see myself or my business being without them. I hope you will take the time to really investigate and give them the opportunity. I have clients that are in the marketing business and I have had them personally audit everything that Marketing 360 has done so I could get an honest outside second opinion. The results didn't surprise me, my audit of M360 was a resounding 110% positive. Taking the leap of faith is the hard part. Loving what they do is the easy part. I appreciate and look forward to continuing some exponential growth with Marketing 360.

Pros

Everything is very simple and easy to use.

Cons

Only thing I would like to see is live up to the minute stats which i think is coming on the next version.

Response from Madwire of

Replied August 2018

John, thank you so much for taking the time to give us your input! You've been a very loyal customer over the years and we have really enjoyed partnering with you. Ultimately, we exist to help small businesses grow; we're honored you chose us! It's not easy to trust others with the success of your business, and we take that responsibility seriously. Thanks again!

April 2017

Brian from Pro Tree Service

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2017

Very robust platform

In May of 2016, we decided to work with Madwire's Marketing360 software/platform after both a bad previous experience with another company and some thorough internet research. As a niche business with very little experience and history managing any advertising/marketing campaigns, we had many questions regarding the software. Fortunately, we worked with Customer support representatives, who worked very hard to provide honest feedback and guidance on our campaign to start. Now that we have become familiar with the software, we really look forward to continue using the platform as we expand our business.

Pros

The data delivered to users is both extremely relevant and timely
The customer login/portal/dashboard is very user-friendly and easy to understand. As a caveat, I am from a younger generation that grew up using technology on a daily basis.

Cons

-In the past, there were occasional reporting discrepancies when running daily reports for a given month and comparing the amounts to the same MTD reports over time (i.e. Daily ad spend / visits / conversions). However, when comparing daily reports for multiple months over time to MTD reports, the discrepancies were not a problem. Fortunately, this was a very MINOR technical issue that did not significantly impact our experience with the software.

-Occasionally, we would receive "internal server error" messages when logging into the old portal during the evenings, which resulted in no data being visible. This does not appear to be an issue with the updated software.

Response from Madwire of

Replied August 2018

Brian, thank you for taking the time to provide your feedback. We're glad you've found the platform easy to navigate. Continue giving us your input and ideas. We're always improving our products and services. Thanks for your business!

June 2018

Roy from Future Technology Homes, Inc.

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2018

Great Team of Professionals to Work With

It all works together. That is incredibly important. You need all your sources to be able to come into one location and be tracked. Leads are the businesses life blood.If you can't track everything you do, you are just shooting in the dark.

Pros

Most small businesses have a person to do their website, another to do their social media. Working with the team at Marketing 360 I have an expert in every field working on my businesses that are working together. They created a great logo, an incredible website that I have received major accolades for, social media, blogs, videos, etc. that all work together to make my business look professional and keep me on page one for all my keywords. Then they do all the things I hate doing like setting up and populating my CRM. They provide a calendar where my assistance can update my calendar. Then they do something most small businesses never do; they track EVERYTHING. We know immediately when something is working or not working. Most businesses are just shooting in the dark. This process take a while. If you only tried Marketing 360 for 6 months, you haven't given it a fair shake. Marketing takes a while. I know. I have been doing marketing for several years. It takes time to dial it in. Time busy business people do not have. That why I turned 99% of my marketing over to a TEAM, the team of Marketing 360; They work together to bring me customers and brand my business with a consistent message.

Cons

I wish the calendar would tie into my other calendars. Other than that, I have been very satisfied with Marketing 360 and the software.

Response from Madwire of

Replied July 2018

Roy, thank you so much for your review and feedback. We appreciate and value the feedback. All ships rise together and we are excited to work with you and build your business up continuously. Thanks for your business.

March 2016

Steve from Bulldog Professional Inspection Services

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

March 2016

The fire breathing dragon

I own a successful home inspection company in the Kansas City area and struggled with my online presence using a jalopy of a website that got me by for about 8 years until I couldn't take it anymore. I mean, it looked like something a one handed 3rd grader built (no offense to one handed 3rd graders). But last year, I found Marketing 360 and with the help of Andy and the rest of the team they took my 80 pound weakling and turned it into a fire breathing dragon. Now this thing breathes clicks and spits out phone calls. It's a real thing of beauty. In fact, in the beginning I told Andy with a totally straight and serious face "I want to own the entire first page of Google." He chuckled, but he knew I was serious and took me seriously. Now we're well on our way. Another big thing? They're from the U.S.A. (again, no offense to the rest of the world), but if you've used freelance sites like I have in the past you're far too familiar with the time, quality, and money lost due to communication breakdowns and sneaky, second rate back-end practices. I can't tell you how many times I had a site built by one guy then took it to another for SEO work and he was like, "Who built this? This code is garbage. It needs to be re-built." Ugh! You just never know what you'll get and who will do the work. And while I was always willing to pay top dollar for top quality work, I was always disappointed. Always. Aside from that, they're only a phone call or email away and are super available. They answer their phones and respond to emails usually within minutes. And when I need changes made they're on top of it and I see the results within a day or two. And if I need to make a tweak they work with me until I'm happy. I appreciate all of this because time is my most valuable commodity. And the best thing? It's not a one-sided relationship where they totally steer the ship. It's a collaboration where they welcome my ideas and take them into direct consideration. This is really important to me because I know my industry and my business like the back of my hand. Anyway, use them if you want serious results. This is an investment that will pay for itself many times over. OK, I have to go now. Time to feed my dragon.

Response from Madwire of

Replied March 2016

Steve, thank you for your testimonial. You really identified a struggle that we see SMB's facing. There is a collection of different companies trying to tackle multiple problems for a company and none of them have a singular voice around optimization, design, and marketing. That is what truly makes our marketing software, Marketing 360® special. Everything is within one platform. There is no need to go anywhere else for anything else. You get a unified approach that saves you time and money and most importantly drives better ROI. Thank you for your partnership.

March 2017

Dane from Capital Media Group

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2017

I wouldn't change a thing

Let's face it, there are a lot of choices out there where marketing is concerned, but many of them of them aren't particularly any good. All too often, I've heard of people buying from companies based on their web-presence, a slick line from a sales rep or a variety of other reasons, none of which have anything to do with what really matters; value and effectiveness. To the point, Marketing 360 delivers and does so with consistency and grace. Our project was a complicated one filled with deadlines, last minute changes and many, many questions from our team. Cassidy, our marketing specialist, took immediate control of the situation and did exactly what others promise, but rarely make good on and that is, deliver enviable results. No matter how many curve balls have been thrown her way, the ball is always it. The coordination between this cohesive unit at Marketing 360 is absolutely remarkable. When we needed adjustments to the CRM, it only took one simple phone call and Mariah took the time to listen to our objectives and quickly applied her expertise to the situation(s), and we were back focusing on our business within minutes time and time again. To the point, when you need a marketing partner, there is only one choice in my mind and that is the amazing team at Marketing 360. We've not only highly recommended people to Marketing 360, we're now working on submitting an additional project because we know that it will be delivered on with nothing other than spectacular results and superior and friendly service. Thank you, Cassidy, Mariah, and everyone at Marketing 360. You've all done a fabulous job.

Pros

It works as promised with zero hiccups.

Cons

I would like to see and integration with Microsoft 365.

March 2018

Laura from SONCO Worldwide, Inc.

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2018

Marketing 360 Is the Best Digital Marketing Reporting Tool I've Ever Used

Marketing 360 provides excellent guidance on where I should focus my limited time to get the most from our digital marketing efforts. It also provides all the data I need to justify the benefits of having an agency manage our PPC, social media and retargeting ads.

Pros

Marketing 360 provides comprehensive, easily-digestible data from all digital marketing channels rather than just paid ones. I love the way data is clearly categorized by channel, starting with a Marketing Overview and followed by Natural Listing Ads (i.e. organic search stats), Top Placement Ads (i.e. PPC ad performance), Retargeting Ads, Social Targeting Ads (i.e. social media ads), and Brand/Other Channels (e.g. direct traffic, referrals from other sites, and social referrals). Each channel allows me to view specific stats like our organic ranking, PPC ad ranking, traffic by search engine, keywords driving traffic to our sites, direct visits, traffic from social media, and PPC ad impressions, clicks and conversions. Many data can be broken down further to show how many people contacted us by calling phone numbers in our PPC ads, clicked through to our site, submitted forms, placed orders online, or completed other conversion activities. I can view these and other stats by time range or compare it to past periods. These are just a few of the many features that make Marketing 360 easy to use to glean invaluable information that allows us to continuously tune our digital marketing efforts for maximum benefit. Best of all, this web-based software is affordable, comes with access to knowledgeable account reps who provide exceptional service, and is accessible anywhere you have internet access. I can't recommend Marketing 360 highly enough!

Cons

Marketing 360 is so comprehensive that it's hard to think of any cons. I guess if I could change one thing, it would be to show conversion breakdowns on-page instead of in pop-ups. Currently, to see which source's conversions came from "Calls from Website", "Web Leads/Sales", etc., you have to click the (i) in the Conversions cells for Totals, Google Ads, Bing Ads, etc. Plus, those breakdowns don't seem to appear in exported Excel reports, which would be helpful.

March 2017

D J from Applied Ergonomics

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2017

Comprehensive Marketing Program In-A-Box

We just switched to the new version of the Marketing 360 platform and it is vastly improved, especially in terms of expanded reporting capability. This is great for me (as a data wonk) because typically I have been using GA for advanced filtering and segmentation tools to customize reports; however, the new reporting offers great new insights, filters, et al, at the touch of a button as well as the baseline KPI I need to help run my e-commerce business. We've also been using the CRM in dedicated fashion. We're enjoying using it because the average person can use it without a great deal of difficulty, and if offers unique features we can't get in similar products like tracking lead interactions that I choose to share with individual members of my sales team. The conversion inbox keeps me on top of everything. The advertising interface serves as a great resource for me to follow project status, track my budget and digitally interact with my marketing executive and project specialists. I still prefer to give those guys a regular phone call, but for those who prefer to work exclusively in the digital world, all the tools you need are there. A recent value add was the new outbound email platform. To me it most resembles MailChimp, with drag-and-drop composition tools, but there are also features that were paid add-ons with MC, like the "Design and Spam" test. All of this is part of the platform. I'd say if you are a small-to-medium size business that needs a low-maintenance, easy-to-use comprehensive web sales and marketing solution for not a lot of bucks, this is a great choice.

Pros

Functional scope, ease of use, reporting.

Cons

Web-only. Some users want to work offline.

April 2017