About MediaMath

MediaMath is a cloud-based solution that helps businesses manage operations related to marketing, audience segmentation, digital advertising and more on a unified portal. The built-in terminalone platform enables organizations to create, launch and manage marketing campaigns and configure targeting, optimization, media and other aspects.

MediaMath includes a consumer segmentation functionality, which allows marketing professionals to utilize data from various brands, partners and external applications to design personalized advertisements campaigns. It offers a host of features such as identity management, brand safety, multi-channel marketing, a self-service portal, and more. Additionally, marketers can use dynamic creative optimization (DCO) ...


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4 Reviews of MediaMath

Overall rating

4.25 / 5 stars

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May 2019

Brandon from Sanford Health

Verified Reviewer

Company Size: 10,000+ employees

Industry: Health, Wellness and Fitness

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

4.0

May 2019

Makes Placing Display Ads A Breeze

Pros

Recently used MediaMath via a 3rd party vendor. Placing Display ads has never been so easy

Cons

Placing pixels on the site can be confusing, but overall love this product

February 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

February 2019

User-friendly DSP with a lot of great features

We use MediaMath to buy programmatic ad space in a smart, efficient, and cost-effective way. Instead of buying with publishers directly, we but through MediaMath in an automated way to increase our ROI and have more detailed targeting and therefore reach exactly the people we want to reach. It gives us the opportunity to eliminate wast impressions significantly and focus our RTB efforts to the right audiences.

Pros

In comparison to other DSPs, MediaMath is especially user-friendly and makes it easy to navigate through for both new and experienced users. It makes it possible to scale business up easily and is especially interesting for companies working on a global scale as MediaMath has great international representation. If I had to decide to use 1 DSP moving forward, it would definitely be MediaMath as it combines very easy and efficient work flows with all features you need in a DSP.

Cons

Integrating 3rd party data can be challenging, especially when coming for different data sources. Fixing this challenge would allow MediaMath to stand out even more compared to competitors.

February 2019

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Francis from Verizon Digital Media Services

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

February 2019

Great DSP for agencies

Mediamath has been great for us. Its a must have DSP because of their tremendous reach and the exclusive deals they have. However, I recommend complemeting the use of Mediamath with more DSPs as well.

Pros

Mediamath is very easy to use. The product keeps evolving. They have great integrations with exchanges, SSPs and DMPs. Campaign management and workflow is really simple and the results are good, meaning their algorithm is pretty skilled at valuing how much to pay for each impression

Cons

Creative integration is a pain. Should be easier. The reporting feature is not very good. Seems like to get real insights you need to download the data and analyze on Excel. Its not easy to do it directly from the platfrom.

November 2018

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Kimberly from Ogilvy

Verified Reviewer

Company Size: 5,001-10,000 employees

Industry: Internet

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2018

Best Self serve DSP on the market

With Mediamath I am increasing the reach of my programmatic campaigns and I am able to get unique inventory not available on other DSPs.

Pros

Its integrated with a lot exchanges. Its easy to use. Set up and reporting are easy to use.

Cons

Reporting lacks granularity. Not recommended for performance, only good for branding. Not a lot of DMP options.