About Oracle Data Management Platform

Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting.

Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports.

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3 Reviews of Oracle Data Management Platform

Overall rating

3.67 / 5 stars

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November 2018

Rajendra from Zenith Software Solution

Verified Reviewer

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Free Trial

Review Source: GetApp


November 2018

January 2021

Hehsan from MAS Holdings

Company Size: 10,000+ employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

January 2021

Oracle

Over all it’s a good cloud system where data is accessible

Pros

The accessibility of data any time from anywhere in the world

Cons

When traveling need to have a roaming connection as the password security will be verified to the phone number

Reasons for Switching to Oracle Data Management Platform

User friendliness and centralized data support on a dashboard

April 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

2.0

Functionality

3.0

April 2018

consumer genomics data

Used it for creating user personas and segments

Pros

One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons

Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.