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Web browser (OS agnostic)About Oracle Data Management Platform
Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting.
Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports.
Oracle BlueKai integrate...
3 Reviews of Oracle Data Management Platform
Overall rating
3.67 / 5 stars
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November 2018
Rajendra from Zenith Software Solution
Verified Reviewer
Company Size: 11-50 employees
Industry: Information Technology and Services
Time Used: Free Trial
Review Source: GetApp
November 2018
January 2021
Hehsan from MAS Holdings
Company Size: 10,000+ employees
Industry: Apparel & Fashion
Time Used: More than 2 years
Review Source: Capterra
Ease-of-use
4.0
Value for money
4.0
Customer support
4.0
Functionality
4.0
January 2021
Oracle
Over all it’s a good cloud system where data is accessible
Pros
The accessibility of data any time from anywhere in the world
Cons
When traveling need to have a roaming connection as the password security will be verified to the phone number
Reasons for Switching to Oracle Data Management Platform
User friendliness and centralized data support on a dashboard
April 2018
Anonymous
Verified Reviewer
Company Size: 11-50 employees
Time Used: Less than 12 months
Review Source: Capterra
Ease-of-use
4.0
Value for money
2.0
Customer support
2.0
Functionality
3.0
April 2018
consumer genomics data
Used it for creating user personas and segments
Pros
One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.
Cons
Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.