About WooCommerce

WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a suite. The product allows users to sell both physical as well as digital goods online.

WooCommerce features website management, which allows users to create e-commerce websites using customizable themes, product-page layouts and checkout-page designs. The product also features order management, which allows users to manage customer checkouts, refunds and return-orders.

WooCommerce features shipping cost and sales tax management, which allows users to calculate taxes based on sales volumes and loca...


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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

284 Reviews of WooCommerce

Average User Ratings

Overall

4.54 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(169)

169

4 stars

(92)

92

3 stars

(13)

13

2 stars

(2)

2

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 284 results

December 2019

User Profile Picture

Emeka from Innovation Growth Hub

Verified Reviewer

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

An Easy to Use Ecommerce website builder

I used Woocommerce to build my ecommerce website. It was easy to do unlike starting from scratch to build the website. Also I didn't have to pay website developers to build the website for me. It could have costed me a whole lot of money had I outsourced it to website developers.

Pros

Woocommerce is an ecommerce plugin built for WordPress. To be able to use Woocommerce one must install WordPress first. Just like the parent software (WordPress), Woocommerce is very commendable. The things I like about Woocommerce include the following: 1. Free to use: Just like WordPress, Woocommerce is free to use, though one may need to purchase some premium plugins to add some features that may not be available in free plugins. Cost was a major factor for me when I was making the choice of a platform to use for my ecommerce website, and Woocommerce was the best fit for me. 2. Support network: Woocommerce have a huge user base. There are online and offline communities where one can easily get solution to problems. 3. Ease Of Us: Woocommerce is very easy to use compared to some other ecommerce website builders I've checked out. One only have to install compatible themes and plugins to get started. It is a drag and drop ecommerce website builder, and need no technical skills to get started. 4. Security: Woocommerce websites are secure. The plugin witnesses regular updates to keep it secured. 5. Dedicated Dashboard: Woocommerce have a dedicated dashboard where one can see the performance of the website, like the number of sales, and the amount of sales. This is beautiful as I get to see how my business is going without much ado.

Cons

One of the issues I had with Woocommerce was the learning curve. Though it's easy to use after one is done learning it, but the learning curve wasn't very easy for me. After the initial stage of learning though, it became very easy to use. Also with Woocommerce, I had to be updating the server myself unlike with Shopify. Shopify maintains the server. Shopify handles the technicalities. Another issue was the need to buy an SSL encryption. With Shopify, this wasn't an issue for me, as Shopify takes care of that.

Reasons for Choosing WooCommerce

I chose Woocommerce because it was free and easy to use.

Reasons for Switching to WooCommerce

I made the switch from Shopify to Woocommerce because Woocommerce is free to use, while Shopify is a paid alternative.

February 2021

Samuel from Fuse13

Company Size: 2-10 employees

Industry: Professional Training & Coaching

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

February 2021

A Powerhouse eCommerce Platform for WordPress

Started developing eCommerce websites back in 1998 and things have come on a long way. I'm not sure why it took me so long to try Woocommerce although it is a pleasure to use. Simple to set up a store and filled with features that will make your online store have all the bells and whistle. A must for eCommerce in my opinion.

Pros

Simple to install and a doddle to use. Beautifully crafted piece of software that anyone can get there heads around. Excellent documentation, tutorials and how-to guides all over the web. The people behind Woocommerce care.

Cons

Woocomerce have loads of plugins that they charge some hefty prices for, although this is probably understandable as the main platform is totally free. I still feel they might be able to do something on their pricing or offer membership packages.

Reasons for Choosing WooCommerce

I'm not a fan of Shopify as they are another cloud-based platform that you pay on the drip.

Reasons for Switching to WooCommerce

I wanted to try a platform that worked with WordPress as I was developing a multivendor store and it ended up being the best option.

March 2021

Boris from Zero Molecule

Company Size: 2-10 employees

Industry: Information Technology and Services

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

March 2021

Good, but with flaws

We use WooCommerce as the default web shop for all websites we make for our customers. As it is simple to set up we do not waste time creating custom products for smaller companies that only need a simple, cheap solution. It is also very easy to use so we have very little to do with those web shops once they are set up. It is a great plugin, and if parts of it weren't hidden behind high-price plugins, it would be perfect.

Pros

WooCommerce is a complete out-of-the-box solution. You install it, and it has basic functionality good enough to run a web shop. I also love the fact most professional themes come with WooCommerce support so it is very easy to create a visually attractive website with just a few clicks.

Cons

There are extensions upon extensions of functionality that are paid for. There are some functions that should be a part of WooCommerce itself that are locked behind extension paywalls. Some of them seem like a cash grab - like the ability to import or export products properly, or add product inquiry options. I ended up creating snippets of code that I use to circumvent those overly expensive plugins.

Reasons for Switching to WooCommerce

We wanted a simpler self hosted solution that cost less than Shopify.

August 2020

Jeanne from Mutual Dance Theatre and Arts Center

Company Size: 2-10 employees

Industry: Performing Arts

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

1.0

Value for money

3.0

Customer support

1.0

Functionality

4.0

August 2020

Too difficult for novices; not enough in-box customizations for the savvy

Pros

I like that it is widely integrated into Wordpress themes. I like that it's connected to Stripe and PayPal. It's automated emails are nice, as well. Plug-ins are nice (but they are expensive and often are required for things you would expect out of the box). It can be customized to some degree, which was helpful for us...in some other ways, it is a bit rigid and not quite what you would want if you are trying to replicate a retail experience.

Cons

I would never recommend this to anyone who wasn't very, very, very tech savvy. It is absolutely not an option for people who don't have a lot of web development experience. It tries to be a system on its own, but we have found you really have to simply take the purchase data out of Woocommerce and put it into your own CRM system. We have decided to stop using it for our purposes of registering students for classes. We may still use it for the sale of items, but probably not.

Reasons for Choosing WooCommerce

I think I chose it simply because it was integrated into the Wordpress theme I purchased. Also, PayPal was super wonky.

Reasons for Switching to WooCommerce

PayPal is kind of horrible. It's very unfriendly. People hate it. Our customers hated it. It was very confusing. Reconciling accounts is awful.

January 2021

John from ADLANTIC LTD

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

January 2021

WooCommerce - Great system! Not perfect! But is anything really perfect?

I personally believe the 'pros' outweigh the 'cons' when considering WooCommerce as an E-commerce platform. I've built multiple sites using WooCommerce that would have $cost tens of thousands of dollars had a Developer been required to code all of these functions. My advice would always be - find a high quality / low-cost Developer (using one of the online labour aggregator sites e.g. Upwork) who has a wealth of recent WooCommerce experience (particularly with the functionality you are looking to achieve) and accept that not everything will work perfectly (or even be compatible) straight 'out of the box'. At the end of the day, if you priced all of the code that has been contributed to make WooCommerce what it is today - it would probably cost $billions to rebuild. So the next time you're criticising 'free' - remember that nothing is ever free.

Pros

There are too many pro's to mention with WooCommerce, but i love the fact that it is Open Source which ensures thousands of plugins are available to extend the functionality of WooCommerce. And this is Woocommerce's biggest strength - It can quite feasibly allow a micro-size company to operate like an Enterprise (e-biz), including building end-to-end workflow automation across an entire business operation. Remarkably, this business panacea (end-2-end) can conceivably be achieved free of charge, or for only a few hundred dollars (plus A LOT of Developer and Administrator time).

Cons

WooCommerce doesn't come without Con's, and it's vitally important to recognise them. The main 'con' for me is the fact that because you have an 'infrastructure' that allows you to 'act' like an Enterprise - the temptation is to do so. This is where cost, resources, licences, etc can start to rack up. WooCommerce DOES NOT provide everything out of the box, but rather through a series of Modules (1st & 3rd party) that come at a cost. If you purchase from WooCommerce (Automattic) you pay a premium for each module (but you get support). If you purchase from 3rd party devs you typically pay a lower cost for the module (but the support is often questionable, as are the 'upgrades', 'compatibility roadmap', etc). So, although WooCommerce is an incredible toolset for building an Enterprise-style e-commerce platform, it is not always plain sailing.

Reasons for Choosing WooCommerce

Cost and functionality benefits are always the reasons why I always choose WooCommerce over its competitors.

Reasons for Switching to WooCommerce

Love Shopify as well (as WooCommerce), but feel that WooCommerce gives the owner more control, more functionality, and more opportunities to create an end-2-end digital workflow. But, there's also a lot to be said for having a simpler system that doesn't allow you to get carried away.