About Emma


Emma is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.

Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications, such as Salesforce, SurveyMonkey, Shopify, Wistia and Front Desk.

Emma offers four differentially-priced editions that are targeted to different user segments, including universities, agencies, franchises and nonprofit organizations. 



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

101 Reviews of Emma

Average User Ratings

Overall

4.23 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(47)

4 stars

(37)

3 stars

(12)

2 stars

(3)

1 stars

(2)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 101 reviews

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November 2016

Kimberly from M.T.E.A. - Milwaukee Teachers' Education Association

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

November 2016

New Format Needs Improvement

You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can't be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view.

Pros

It's pretty quick. Love the Response area and the breakdowns.

Cons

Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches.

April 2018

Myca from United Methodist Communications

Company Size: 201-500 employees

Review Source


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

April 2018

I <3 MyEmma

The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.

Pros

For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

Cons

I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

June 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

June 2019

Great ESP for Enterprise Level

Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.

Pros

I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.

Cons

The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.

November 2017

Karl from South Reno Athletic Club

Company Size: 11-50 employees

Review Source


Ease-of-use

4.0

Value for money

3.0

Customer support

1.0

Functionality

2.0

November 2017

Be Cautious of Choosing Emma

Very bad company to do business with.

Pros

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Response from Cliff of

Replied November 2017

I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.

February 2019

Keith from NYU Rory Meyers College of Nursing

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

February 2019

Emma Marketing/Email System for higher ed

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros

The WYSIWYG is pretty reliable and intuitive.

The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.

The emails frequently get sent immediately upon hitting send.

Cons

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work.

The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.

At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

September 2018

Cory from YW

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

1.0

Functionality

1.0

September 2018

Lacks functionality, no reason to spend on Emma with so many great competitors out there

(continued) - They have a field for custom preview text, but it doesn't work for all email providers. - Has integrations with very few third-party platforms. - Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc. - Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up.

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.

My biggest gripes with Emma are:

- Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs.

- Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily.

No, not "promotions" or "unfocused". Spam.

- The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more.

- Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame.

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp.

- Their email templates are NOT fully cross-browser or cross-platform compatible.

- Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately.

August 2018

Monica from Arena Marketing Systems

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2018

Email Automation and Insight with Ease

We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.

Pros

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

Cons

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

September 2018

Pamela from ASAP Marketing Services

Company Size: 2-10 employees

Review Source


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

September 2018

EMAIL DEMYSTIFIED

Companies typically spend ridiculous amounts of money on search engine marketing. This is no longer effective. Spend more on content syndication and companies that provide highly segmented lists with technographic data included. Then use email. For most companies - the website is no longer the destination for finding or educating buyers.

Pros

Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.

Cons

Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments.

August 2016

Aly from Cancer Support Community Greater Philadelphia


Ease-of-use

4.0

Functionality

4.5

August 2016

Cut time and reach more

Pros

I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

Cons

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

August 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2018

Excellent enterprise email marketing

Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

July 2017

Elaine from St. Mary's University

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

1.0

Functionality

2.0

July 2017

If only they cared about the code.

Pros

It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML.

Cons

Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly.

Response from Emma of

Replied July 2017

Hi Elaine, Thanks so much for the valuable feedback here. I hate that you've had a difficult time using code in our email editor, and trouble with rendering in the inbox. Improvements in those areas are something that is definitely on our roadmap, and I'd love to connect you with one of our product managers to continue the conversation and gain some more insight from you and your experiences. Be on the lookout for some follow up from one of our amazing Product Managers, Cale. He'd love to continue the conversation. Thanks again for taking the time to offer some insight into your experience!

November 2017

Rebecca from BOND DEALERS OF AMERICA

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

4.0

November 2017

It is a little more advanced than constant contact, still has the user friendly widgets to create

Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together.

Pros

better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.

Cons

it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.

August 2018

Shannon from Page 1 Solutions

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality