About Omnisend

Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, Facebook, WhatsApp and more.

Omnisend offers a user-friendly drag-and-drop visual composer for emails and email capture features (popups, landing pages) to build your customer base.

Automation features help create robust automation workflows and personalize your message based on customer data, campaign engagement and shopping behavior.

Omnisend offers integration with the majority of ecommerce platforms and other marketing tools.

Services are offered on a monthly subscription basis, and include supp...


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Supported Operating System(s):

Web browser (OS agnostic)

435 Reviews of Omnisend

Average User Ratings

Overall

4.77 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(343)

343

4 stars

(85)

85

3 stars

(6)

6

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 435 results

September 2019

Maryann from Jumia Nigeria

Verified Reviewer

Company Size: 2-10 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Excellent email marketing tool

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros

Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons

It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

August 2019

Diana from Pit Crew Cycles

Company Size: 2-10 employees

Industry: Sporting Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2019

Is Omnisend right for you?

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Reasons for Choosing Omnisend

the Owner of Omnisend was on Andre Warner podcast and it seemed a right fit.

August 2020

Samantha from Shopify

Company Size: 5,001-10,000 employees

Industry: Computer Software

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

August 2020

Really great app for email marketing!

Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well. I have recommended this many times.

Pros

Omnisend has been great for getting email marketing out to customers! It allows for a lot of customization which is nice, and it's also priced very well in comparison to a lot of other options.

Cons

Setting up Omnisend can be a little difficult, especially if this is your first time with email marketing. However their customer service is great and super helpful when you need assistance!

August 2019

John from Authorio Digital LLC

Company Size: 1 employee

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

1.0

Functionality

3.0

August 2019

Promising, but still a lot of work to do.

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros

The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons

Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

June 2020

Angela from Daisy Thirteen

Company Size: 1 employee

Industry: Arts and Crafts

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

5.0

June 2020

So easy to use!

I fully admit that I am not using Omnisend to the full extent that I should be. My email campaigns are sporadic at best, but when I go in to create a new email campaign, it's super easy. My email list has grown, and I'm not tearing my hair out in frustration. There are loads of features that I have yet to explore, and I know I'll need to sign up for the paid version in order to do that, but for beginners, I definitely recommend Omnisend over Mailchimp.

Pros

I'm not tech-illiterate, but Mailchimp frustrated me to no end (for years!). When Shopify and Mailchimp broke up, I switched to Omnisend, and learned to use it and send out an email campaign within a couple of hours. It was so easy!

Cons

I started using the free trial, and then just stayed on the free version, so I think that some of the things I set up may not be working properly. It would have been nice to have a breakdown of which features are now turned off, but that is mostly just my own fault for not looking into it.