About ion


ion is a cloud-based landing page solution that helps users generate conversion-focused landing pages and animations without any programming skills. Users can create visual, text-based, static and animated web forms. Key features include A/B landing page testing, real-time automatic or manual optimization and embedded or standalone landing pages.

ion’s landing pages generate leads through quizzes, assessments, report cards and infographics. The solution helps users convert leads into customers. Users can create customized templates for quizzes and assessments.

Integrations include Marketo, HubSpot, Google Analytics and Eloqua. Pricing is per month. Support is provided via email and knowledge base.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 10

96 Reviews of ion

Average User Ratings

Overall

4.32 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(42)

4 stars

(43)

3 stars

(11)

2 stars

(0)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 96 reviews

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January 2016

Eric from Mercury Media

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

January 2016

Workhorse of a tool... Great for what I use it for!

I am a jack of all trades for the various teams at the agency I work at. I work in the digital side of a DRTV ad agency, we have roughly 160 employees I believe. Currently I help out the creative web dev team, services and account managers. I usually help the C/WD team and the account managers when I am in Ion and using it. I am the mule that all the teams use to be honest. I use Ion to help Josh (our creative director) with designs, revisions, setting creatives live, changing/monitoring tests, things like that. For the account managers I use Ion to pull test data, traffic source data, in-page data (who clicked what) and as an overall barometer to tell the AMs how pages are doing. For everything I do, I know know it isn't the level that Josh and Mike use it, it works perfectly!

Pros

I like to think of myself as a pretty literate web and computer user. But with that said, there are various online tools and services we use for agency day to day tasks, that are horrible to work in and not easy to use/figure out.

I think this is where Ion really shines. Josh has shown me a bunch of things to do within Ion, once you learn it once, you know it. Ion is easy that way. But it is also easy in the sense that he told me to go into the Sandbox and play around. I got lost in Ion for a couple hours and learned a hell of a lot. Things I know now, that Josh will say "I'll show you in a minute..." by the time he gets to my desk, it is done.

Ion is that intuitive, it's easy as hell to use. But I do know that I am only scratching the surface. There are porbably things Josh or someone from Ion could teach me and I could use Ion even more.

Cons

My only real con is the reporting and reports that Ion spits out. We are kind of spoiled by some of the reports we get from our own tracking system ROIA and other services where it is a dump of ALL data and we pick a choose. But there are also some prebuilt reports, built by us or the admins, that have selective fields. I would love to be able to build more selective reports for Ion.

What I do now is export all respondents and then use tags, sources, PubID and other URL variables to get what I want out of the data.

Response from ion interactive of ion interactive

Replied February 2016

Amazing review! We love your involvement in the tools and it sounds like you are an awesome ion super user. We love this <3 :-) We've share your feedback on analytics and will definitely consider this when looking at platform improvements. Thank you!

January 2016

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

January 2016

Excellent platform for enhancing an existing company website

I really enjoy using the ion platform for our company's website. We signed up with ion over a year ago because we saw some really interesting things being incorporate on major websites, and on some of our competitors' websites, and we wanted to the same. After researching the various companies that provide custom landing pages, we found ion interactive. We decided to go with ion because they offer a wide variety of landing pages, online surveys, forms and other related website content that we felt would add value to our site, and to the customer experience. In addition, we liked the ion creative designs and layout, particularly the mobile enhancements that can be customized for each device. After a year of using ion interactive, I have seen some positive results. I've created landing pages, online surveys and forms that are fully branded with our company's logo and color scheme, and most of them have produced a nice click-through rate. We have even generated leads from some of our main ion pages that are linked to our website via the ion interactive subdomain.

Pros

- Excellent creative - tons of themes and landing pages that can be customized just about any way you want
- Fully responsive pages for all devices (you can customize on-screen content to fit any size tablet or mobile phone
- Great customer service! ion interactive does not leave you "in the dark" once you sign up. They have a dedicated team that is always willing to assist you on the phone or via email
- New creative - ion interactive introduces new creative on occasion, which is great because website development/trends are changing at such a rapid pace
- Marketo Integration on creative - a huge benefit
- Detailed one-click reporting features (daily, weekly, monthly, etc.)
- Full suite of videos for clients

Cons

Because ion interactive is a very robust platform, there is a learning curve for even the most experienced and capable web programmer/designer/content writer. However, once you understand the basics of ion interactive, and start with the intermediate level creative pieces, it is fairly easy. I started with the basic creative themes and worked my way up to the intermediate and expert level (ones).

Response from ion interactive of ion interactive

Replied February 2016

Thank you for this amazing and comprehensive review! We love the feedback on using ion and your training. For more resources and updates please feel free to check out our support site. http://support.liveball.com/hc/en-us

February 2016

Mike from Performics

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

February 2016

After a learning curve, a very powerful tool.

A year ago, I had no experience whatsoever with ion Interactive (or any of it's competitors, for that matter). Today, I use the program/service almost daily to roll out website and landing pages for my clients. It took a while to get a hang of the program and it's capabilities, and I'm still discovering features all the time, but now it feels like second nature. I personally do not use any of the tracking or reporting functions, but I know they are widely used in my organization. For my clients, we use ion Interactive for nearly every site and landing page. The only time we do not need to use ion Interactive is when we are creating a page that for some reason does not need any specific tracking. For example, an internal website for our organization itself could just be created and hosted on our own servers. I cannot speak for my entire organization, but my team uses ion interactive to build websites for our clients. ion interactive makes it easy to update and change content, and track performance once the site is launched. In some ways, we use it as a sort of content management system for our clients' sites, microsites, and landing pages.

Pros

From design to development to deployment, ion interactive is fast and for the most part simple to use. Once trained in the program, many features become second nature to use. Regular updates keep the platform fresh and ensure users like me that the company is constantly moving forward.

Cons

Sometimes, features that I use daily may disappear without notice. Whether they're gone forever or simply moved around to somewhere else is usually unclear. The "Creative Studio" really needs an "Undo" button. One incorrect click-and-drag can mess up a whole page sometimes. The platform itself could use a User Experience refresh. Some icons don't necessarily make sense for their function.

Response from ion interactive of ion interactive

Replied February 2016

Great to see that you've adopted ion interactive in house and taking to the tools. I've shared your notes about platform notices and features being removed with our team. For future notice you can review our feature release notes to get more insight into feature changes. Here's a link - http://support.liveball.com/hc/en-us/categories/200106499-Feature-Releases

January 2016

Joshua from Mercury Media

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

January 2016

Great Experience, Bit Pricey

We have been using Ion LiveBall for well over 2 years, maybe even longer. All in all it is a great tool that automates many processes that used to take countless dev and admin hours. We are an ad agency, I am the creative director for digital. So we use Ion for our clients - it covers everything from simple lead gen pages to land and jump pages with links/ecommerce carts to microsites... We do it all within Ion. Being able to setup creatives and traffic sources where there can be a 1:1 or 1:100 relationship, where you have full control over the A/B/+ split is priceless. In the past, with standalone PHP pages, you would need a link/tracking/analytics platform to do the link splits and then track conversions per split. With Ion, you can do it all! Ion is such a great tool. If you are in the market for a landing page creation, optimization, management or reporting tool, stop looking - you have found it. It is called Ion LiveBall (I wonder if they even call it LiveBall anymore... The only downside is the pricing. But once you use it once, and sell it to a cleint or two, the cost can easily be passed on to clients and you can even start making money on the MSF from clients...

Pros

Ease of use, features, tracking, reporting (somewhat), administration, A/B testing, MVT, etc.

Cons

Price! I think it is a bit over priced, You need to invest first, but you can figure out ways to make that investment back and then some. My other big con is reporting. I think the reporting from the dashboard is limited. Especially for MVT testing. I would like to see it as Combo 1: Stats, Combo 2: Stats, etc. Not really like that.

Response from ion interactive of ion interactive

Replied February 2016

Lol. Thanks for this great review! The name has actually changed to ion but we know there a lot of Liveball fans out there. Also we appreciate the feedback on reporting and pricing. Thank you

January 2016

Joseph from Gannett

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

January 2016

Best Enterprise Site Solution On The Market

I have been using ION Interactive for nearly 2 years now and could not attribute the success I have seen without them. As a marketing and sales manager for the largest news and information company with over 90 newspaper publications, I find the ease of use, integration, support, and robust ability of the platform critical in my day to day operation. ION Interactive has provided intelligent, and accurate support anytime I have a need. They have also led several webinars that I find not only interesting, but leave with several takeaways that I can implement into my marketing plan. One of the greatest things I appreciate about ION's support is when I need a new functionality, it comes in an updated release. Their team truly watches market trends and update their platform to meet the needs any enterprise business might have. I consider myself an advanced user with web development experience and find that this platform makes it quite easy to train employees who have no web development skills. This platform is superb for all levels of web knowledge, from the drag and drop beginner, to the javascript/CSS/HTML expert.

Pros

Ease of use for all levels of knowledge. Support that has your goals in mind. Great no matter the size of your business.

Cons

I would have to say integration to ALL the top email platforms should be standard instead of needing a custom integration package done. My company uses Exact Target, which requires an API integration. There are others that could benefit from this being standard for all major APIs like Exact Target, Mail Chimp, etc...

Response from ion interactive of ion interactive

Replied January 2016

Thanks for this awesome review! We'll be sure to share your feedback around more out-of-the-box integration options with our team for future updates.

August 2016

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

August 2016

Great Webpage Creator and Manager

We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It is currently only used in the performance content department, which is responsible for creating content for our clients. We are able to put our designs and creations together and onto ion interactive, and have the client help add links, clickTags, TFNs, Promo IDs, etc. This allows for the project to be created, tested, and pushed live very quickly rather than many back-and-forth communications that would be present in basic workplaces.

Pros

- Organizing campaigns, portfolios, and creatives.
- Flexible editing within the creative studio.
- Testing and pushing creatives live while giving thorough analytics and reports.

Cons

- The layout and design of its main interface looks a little bit dated.
- Using frameworks seem difficult to edit and configure to function properly with Ion's creative studio capabilities.
- Missing the ability to gather emails for a database.

January 2016

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

3.0

Value for money

3.0

Customer support

5.0

January 2016

Limited experience, easy to use, great results...

I use Ion at the advertising agency I work at. I assist the creative and web development team, along with our account managers - with regards to Ion. Just some background on what I do: Normally the C/WD team sets up all the clients in Ion, all the landing pages and link. I am the one who goes in, pulls stats, moves traffic around to make winners sole landing pages, etc. For what I do, Ion is perfect. I have had a couple issues in the past, but they aren't really Ion issues. More about where and how to do things within Ion, that I found out from others. So I would say my experience with Ion is stellar!

Pros

I love the interface. It seemed to change a little bit ago, looks more "modern" now if that is how I should put it. I like that someone like myself, no web design or development background, can go in and influence user experiences on the fly, with just a little bit of training. It is so easy to use!I love how setting up tests and traffic allotment is. I am also a huge fan of the ability to make simple graphic changes to the landing pages - it is VERY easy.

Cons

I still haven't found a great way to pull conversion path data with the path fully listed out. I would love to see reports by creative with a path, % of traffic split per link, etc. Sometimes the segmentation gets in the way and can confuse the numbers. This all may be in my team's setup, or in Ion, not sure. The other thing I wish we could do is some sort of preview function for clients, where they don't have to login but we don't have to put creatives on a separate "live" link. I hope I'm saying that clearly. That would be awesome, for client review, etc. Other than these minor things, I have been a huge fan of Ion!

Response from ion interactive of ion interactive

Replied February 2016

We hear you loud and clear! The feedback around analytics and creative approvals are super helpful and will be shared with our team. Thank you!

December 2015

Benjamin from Gannett

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

December 2015

ION's Continued Evolution

Our business model relies upon our landing pages to be responsive, continually evolving and easily workable for the general public. ION has continually evolved in such a way that meets these needs. While I was initially intimidated by the applet, I've grown more comfortable with the process (while still longing for an 'undo' button) and ease of application. Our contact points and support staff have always responded quickly to questions and issues, and the reliability of the ION platform has served us well throughout.

Pros

Ease of application, reliability, template-driven, guidance and support, and training tools.

Cons

Not having a 'Copy & Paste' function, nor an 'Undo' button. When I train partners within our organization, this is the biggest initial complaint. As with I, when they ease into the process, the need becomes lesser, but having these available would allow for more creativity and "risk taking", without the risk of wasting time.

Response from ion interactive of ion interactive

Replied January 2016

Thanks for this awesome review! We completely understand that need for a "Undo" and "Copy & Paste" and this is a feature in ion. Here are a few support posts on the topic. http://support.liveball.com/hc/en-us/articles/200954869-Copy-Paste-Basic- http://support.liveball.com/hc/en-us/articles/200954829-Undo-Basic-

December 2015

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

December 2015

Great product!

I love working with Ion. I do not come from a designer or tech background and feel like I can easily make necessary changes, do A/B landing page testing, and easily create new pages. Honestly, from using this I have also learned more about back-end integration without even trying.

Pros

- Great customer support - they are very giving of their time answering questions and setting up trainings
- Non developers can use this product effectively
- Fast, efficient way to create pages

Cons

- I wish form changes were easier without having Ion create a brand new one for testing purposes
- I would love if they had more A/B testing metrics on visitor behavior like a VWO
- Organization can become hectic with duplicate pages for testing and if you have a robust set of pages and don't archive or use correctly
- There is a learning curve, however, as mentioned, their customer support is fantastic

Response from ion interactive of ion interactive

Replied February 2016

Great review! Thank you for the feedback around copying creatives and the learning curve. Feel free to check out our support site for extra support. The ion team would love to chat! http://support.liveball.com/hc/en-us Thank you

August 2016

Geovanny from DHL

Company Size: 10,000+ employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2016

Daily Job

Let me start off by saying the we have recieved excellent support from ION and after the initial adaptation period the tool was quick and intuitive to use.Training can be done a variety of ways with webinars and videos along with guides and a variety of other material.The platform is a top tier CMS and i will continue to use it in the upcoming marketing campaigns.

Pros

Ease of use, performs fast ,intuitive ,flexible as custom code can be added and WYSIWYG interface.

Cons

Nothing I can think off.Most of it was resolved durting the initail adaptation period that people go through when using a new platform.

February 2016

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: GetApp


Ease-of-use

4.0

Value for money

3.0

Customer support

5.0

February 2016

4-Year ION Guru

ion interactive (ION) is well suited for companies that want to test several page variations, local agent landing pages. You are able to create hundreds of local pages with just one template tied to backend data sources.

Pros

You can easily integrate targeted experiences with rules and advances rules. ION also provides templates, but also gives you the option to upload custom HTML ensuring we are aligned with our clients' brand standards/look & feel. Another great feature is form validation. It makes it easier to implement forms without having to add extra code.

Cons

It would definitely be beneficial to have the ability to copy page rules from creative to creative/page to page. There is no option for form validation when there is more than one form on the page. More 'UNDO' opportunities are necessary as it is easy to drag and drop widgets in the wrong place.

Response from ion interactive of ion interactive

Replied February 2016

Thanks for this great review! We completely understand the need for more undo opportunities and a few more technical features. I've shared tis information with our team for future updates.

December 2015

Daniel from HigherEducation.com

Company Size: 51-200 employees

Review Source: GetApp


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

December 2015

Great platform to empower your marketing team

The Ion platform provides an extremely versatile and robust engine for creating, hosting, and optimizing landing pages and other content. It puts the power in the hands of the marketers (reducing dependency on IT) and avoids the back-end technology backlog and long lead times that sometimes exist in organizations. The built-in testing capabilities and page analytics makes page optimization easier, and unlike many other landing page platforms I've looked at, Ion's platform can handle even the most custom or complicated features or forms.

Pros

Robust, versatile and easy to use. Puts the power in the hands of the marketing team, reducing dependency on IT. Great built-in testing and analytics. Handles complex forms and page logic.

Cons

If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.

Response from ion interactive of ion interactive

Replied February 2016

Awesome review! We love that you're fully empowering your marketing to be awesome marketers!!!! :-) Thank you <3